

Speaking Your Brand: Public Speaking Tips and Strategies
Carol Cox
It's time to escape the expert trap and become an in-demand speaker and thought leader through compelling and memorable business presentations, keynotes, workshops, and TEDx talks. If you want to level up your public speaking to get more and better, including paid, speaking engagements, you've come to the right place! Thousands of entrepreneurs and leaders have learned from Speaking Your Brand and now you can too through our episodes that will help you with storytelling, audience engagement, building confidence, handling nerves, pitching to speak, getting paid, and more. Hosted by Carol Cox, entrepreneur, speaker, and TV political analyst. This is your place to learn how to persuasively communicate your message to your audience.
Episodes
Mentioned books

Dec 8, 2020 • 35min
202: Measuring the Right Metrics to Get the Results You Want with Casey Gromer [Goals & Planning Series]
What should you be measuring in your business and in your speaking and visibility efforts? There are the obvious metrics: revenue, leads, sales, number of events you speak at. But what else? We can’t forget to measure what we’re doing (or *not* doing and *should* be doing) that will get us to the goals we want. My guest is Casey Gromer, who owns SHE-Suite Boutique, a business consultancy that works for female founders who are ready to step away from being boss while still achieving growth and success as a business owner. I invited Casey on the podcast to share with us her 4-part planning process, which you can use now as you plan for next year and you can use throughout the year as you evaluate your results and set new goals. This episode is part of our Goals & Planning series. About My Guest: Casey Gromer is the founder and head Integrator of SHE-Suite Boutique – a business consultancy that works for female founders who are ready to stop away from being boss while still achieving growth and success as a business owner. As a mom and founder of my own company, I recognize that traditional, male-dominated business strategies are not resonating for many women business owners. Now, as an author, consultant, and Fractional Integrator, our team helps purpose-driven women business owners find the balance in business – avoiding burnout and decision-fatigue while maintaining sustainable and profitable growth. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/202 Casey’s website: https://www.she-suiteboutique.com Schedule a consult call to talk about creating your signature talk and thought leadership platform: https://www.speakingyourbrand.com/contact. Get our LinkedIn for Speakers online masterclass at https://www.speakingyourbrand.com/linkedin. Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Casey Gromer (guest) = https://www.linkedin.com/in/caseygromer/ Related Podcast Episodes: Episode 160: Shifting Your Sales Mindset and Strategies for Greater Success with Reena Philpot [Mindset Series]
JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

Dec 1, 2020 • 40min
201: Year in Review: What Worked, What Didn't, What's Next with Carol Cox and Diane Diaz [Goals & Planning Series]
Although 2020 didn’t end up going quite as planned (understatement of the year), there are lessons I’ve taken from it that have made me and Speaking Your Brand as a business stronger and more resilient. In this episode, Diane Diaz and I talk about: The impact COVID had on the business and our plans for the year The value of constraints What worked and what didn’t work this year 5 big lessons from 2020 (these are not the obvious ones) My commitments and strategic priorities What’s coming in 2021 This episode is the first in our new Goals & Planning series. About Us: The Speaking Your Brand podcast is hosted by Carol Cox, joined in this episode by our lead speaking coach Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/201 Schedule a consult call to talk about creating your signature talk and thought leadership platform: https://www.speakingyourbrand.com/contact. Get our LinkedIn for Speakers online masterclass at https://www.speakingyourbrand.com/linkedin. Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz Want to improve your podcast or need an editor? I highly recommend our editor, Tim Wohlberg. Check him out at https://podcastperformancecoach.com/. Related Podcast Episodes: Episode 166: Reimagining Our Businesses, Industries, and Public Speaking with Carol Cox and Diane Diaz
JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

Nov 24, 2020 • 23min
200: Lessons, Mistakes, & Wins from Creating 200 Podcast Episodes with Carol Cox
200th episode celebration! After creating 200 podcast episodes over nearly 4 years, I’ve learned a lot. In this episode, I share: The impact podcasting has had on my business How my guest selection process has evolved Things I wished I had done earlier The most popular episodes and why I think they are My favorite episodes The surprising lessons I’ve learned about finding and using my voice What’s coming next for the podcast Takeaways you can use if you have a podcast or are thinking of starting one Thank you so much for being a listener! I wouldn’t be 200 episodes in if it wasn’t for you. Want to help me celebrate? There are 3 things you can do: Leave a review on Apple Podcasts Share about the podcast on your social media Tell a friend or colleague about one of your favorite episodes (text them the link!) About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/200 Get our LinkedIn for Speakers online masterclass at https://www.speakingyourbrand.com/linkedin. Connect on LinkedIn: https://www.linkedin.com/in/carolcox Connect on Instagram: https://www.instagram.com/carolmorgancox Related Podcast Episodes: Episode 100: Best of the Podcast: 100 Episodes Episode 162: Why We’re #ChoosingWomensVoices – and You Should Too with Carol Cox and Diane Diaz Episode 184: Why Some Speakers Become Thought Leaders with Carol Cox [Thought Leadership Series] Episode 185: My Journey as a Thought Leader and How We’re Evolving at Speaking Your Brand with Carol Cox [Thought Leadership Series] Episode 197: What We Can Learn as Speakers from ‘Hamilton’ with Carol Cox [Storytelling Series]
JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

Nov 17, 2020 • 34min
199: Make Your Data-Driven Presentations More Interesting and Story-Driven with Monique Ositelu, PhD [Storytelling Series]
We’ve heard so much about the importance of storytelling over the past few years that using data, statistics, and research in our presentations seems to have been sidelined. However, data can play a very important role in helping people understand what’s going on and what’s possible. Data can be used to tell stories and to affect change. This is a fantastic conversation with my guest Monique Ositelu, PhD, who runs a data-consulting firm that helps educational institutions, non-profits, and companies leverage their data into useful strategic insights to curate actionable solutions. In this episode, Monique and I talk about: The stories she heard growing up and how they impacted her Why and how to use data in your presentations How to tell stories using data How Monique humanizes the data she analyzes Specific strategies you can use when presenting data, charts, and graphics The research Monique did for her dissertation on collegiate athletics, education and race, using data How Monique is sharing her thought leadership message Register for Monique’s professional development webinar “Telling Compelling Stories with Your Data”: https://hopin.to/events/telling-compelling-stories-with-your-data About My Guest: Dr. Monique Ositelu is the Founder & CEO of Data Driven Consulting & Solutions, a data-consulting firm that helps educational institutions, non-profits, and corporate companies leverage their data into useful strategic insights to curate actionable solutions. As someone who enjoys using data to tell stories and making systematic change in both practice and policy, Dr. Ositelu launched her business to pursue her passion and currently serves as the Chief Data Consultant. Dr. Ositelu also serves as a Senior Policy Analyst for Higher Education with the Education Policy Program at New America. New America is a bipartisan public policy research institute located in Washington, D.C. In her role, Dr. Ositelu conducts policy research and data analysis to promote college access and degree completion for historically underserved students. Dr. Ositelu earned her PhD in higher education, with a specialization in public policy, from Florida State University. Prior to that, she earned her master’s degree in public administration, with a concentration in public policy, from the University of Texas at El Paso and her bachelor’s degree in psychology from Furman University. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/199 Monique’s website: http://www.ddcands.com/ Register for Monique’s professional development webinar “Telling Compelling Stories with Your Data”: https://hopin.to/events/telling-compelling-stories-with-your-data Get our LinkedIn for Speakers online masterclass at https://www.speakingyourbrand.com/linkedin. Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Monique Ositelu (guest) = http://linkedin.com/in/moniqueositelu-phd This episode is part of our podcast series on Storytelling. Related Podcast Episodes: Episode 138: Scientists Need to Tell Stories Too with Karen Corbin, PhD, RD [Storytelling Series]
JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

Nov 10, 2020 • 50min
198: Find Your Hook for Your Book and Talk with Kelly Notaras [Storytelling Series]
Writing a nonfiction book and having a signature talk go hand in hand: both are a reflection of who you are, what you do, and why you do it. Both your book and your signature talk should have a “hook,” which is your particular angle that answers “why me” and “why now” for your topic. Some of our clients come to us after they’ve written a book to work on their signature talk, so we help them pull out the most important stories and key points. Other clients create their signature talk first, which becomes the foundation and outline for their book. My guest in this episode is Kelly Notaras, founder of kn literary arts, which works with authors who are writing nonfiction books. Kelly and I talk about: Why stories about yourself are not self-indulgent and how detailed to get in your stories 3 types of nonfiction books you can write: prescriptive nonfiction, narrative memoir, and teaching memoir Examples of each type and how to choose the best one for you, especially as a speaker 5 elements you can use to find the “hook” for your book What traditional publishers look for in authors How her book coaches work with authors This episode is part of our podcast series on Storytelling. About My Guest: Kelly Notaras is an author, speaker, book editor and entrepreneur. She started her book editing career right out of college by moving to New York, where she worked in the editorial divisions at Avon Books, HarperCollins, Penguin USA and Hyperion Books. She then relocated to Boulder, CO where she became the VP, Associate Publisher at spirituality publisher Sounds True. Kelly speaks regularly at the Hay House Writer’s Workshops, and coproduces the membership-based Hay House Writer’s Community along with Hay House CEO Reid Tracy. But her proudest accomplishment is her book studio, kn literary arts, whose mission is to amplify positive change in the world through the medium of books. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/198 Kelly’s website: https://knliterary.com/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Kelly Notaras (guest) = https://www.linkedin.com/company/kn-literary-arts/ Related Podcast Episodes: Episode 116: 16 Ways You Can Use Your Signature Talk Episode 145: You Need to Create a Framework [Frameworks Series] Episode 186: From Hashtag to Podcast to Book: Developing Your Thought Leadership Platform with Elayne Fluker [Thought Leadership Series] Episode 193: Five Kinds of Stories to Share in Your Thought Leadership Content with Carol Cox [Storytelling Series]
JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

Nov 3, 2020 • 40min
197: What We Can Learn as Speakers from 'Hamilton' with Carol Cox [Storytelling Series]
I admit, I’m a bit obsessed with the musical “Hamilton.” I watched it on Disney+ the July 4th weekend it came out and was instantly transfixed. I knew I would like it, but didn’t realize I was going to love it. Today I’m going to talk about “Hamilton” the play and the production and what we can learn from it as speakers. Why study the play? After all, as speakers, we’re not acting in a play or singing in a musical. We’re speaking to grow our audiences, build our businesses, generate leads, get paid. I don’t know about you, but I’ve seen a lot of so-so and boring presentations, both in person at conferences and, especially this year, virtually. Your presentations shouldn’t be flat - they can be fun and engaging and they should be layered - and speak to universal themes. In this episode, I’m going to share what I saw as I watched “Hamilton” as well as what I learned from reading the amazing book called “Hamilton: The Revolution” that gives behind the scenes of the creation and production of the musical. You can listen to this episode whether you’ve seen Hamilton or not. If you haven’t, this episode will hopefully inspire you to watch it. This episode is part of our podcast series on Storytelling. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/197 Book “Hamilton: The Revolution” = https://www.amazon.com/Hamilton-Revolution-Lin-Manuel-Miranda/dp/1455539740/ Connect with Carol: LinkedIn: https://www.linkedin.com/in/carolcox Instagram: https://www.instagram.com/carolmorgancox/ Related Podcast Episodes: Episode 137: The Missing Ingredients in Your Stories with Carol Cox Episode 185: My Journey as a Thought Leader & How We're Evolving at Speaking Your Brand with Carol Cox
JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

Oct 27, 2020 • 31min
196: Why Our Summit Was the Best Virtual Event Experience People Have Had with Carol Cox and Diane Diaz
The live virtual summit that we hosted a couple of weeks ago was a smashing success. Attendees told us that it was the best virtual event they’ve even been to; some even said it was the best event, in person or virtual. And the stats prove it: the average watch time was nearly 3 hours. People told us they planned to pop in for an hour and ended up staying for the entire time! In this episode, we talk about why we think that was. As a speaker, you’ll learn takeaways you can use when presenting virtually. If you’re planning an event, you’ll learn what the critical elements were that made it such a great experience for the attendees. If you’re interested in more behind the scenes about our summit, also check out episode 189. About Us: The Speaking Your Brand podcast is hosted by Carol Cox, joined in this episode by our lead speaking coach Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/196 This episode is part of our podcast series on Storytelling. Join our Thought Leader Academy coaching & training program for women entrepreneurs and professionals at https://www.speakingyourbrand.com/academy. Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz Related Podcast Episodes: Episode 189: Behind the Scenes of Planning Our Virtual Summit with Carol Cox and Diane Diaz [Use Your Voice Series] Episode 195: Our Opening and Closing Speeches from Our Brave. Bold. Beyond. Summit with Carol Cox and Diane Diaz [Storytelling Series]
JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

Oct 20, 2020 • 35min
195: Our Opening and Closing Speeches from Our Brave. Bold. Beyond. Summit with Carol Cox and Diane Diaz [Storytelling Series]
What an incredible day we had last week for our Brave. Bold. Beyond. live virtual summit! Our speakers truly embodied being brave and bold. There were tears and laughter, mic drops and raised hands. In this episode, you get to hear the audio from my opening keynote and Diane Diaz’s closing speech. (In next week’s episode, Diane and I are going to talk about our takeaways from the summit, to help you as a speaker and as an event organizer, should you decide to host an event as your thought leadership project.) The summit was an all-day live experience and it was truly extraordinary to see our speakers deliver their powerful stories and the women in the chat supporting the speakers and networking with each other. Here's what summit attendees said: "It was such a lovely, well put-together event. It's certainly the most engaging virtual platform I've experienced." "A world-class event." "I took the afternoon off from a job that feels like it is killing me slowly - and today - at the closing of this event - I feel completely inspired with renewed hope and purpose." "So many great stories, passions of the heart and motivation from all of the speakers today. A transformational WOW! Magic happens when women get together to empower one another! It was crystal clear the team of experts who assisted these speakers in designing their story." A huge and heartfelt thank you to our team, speakers, panelists, volunteer speaking coaches, volunteers, and prize sponsors who made this happen! If you'd like to be a part of a group of women who empower and support each other, as you work on creating your thought leadership message and signature talk, I invite you to learn about our new Thought Leader Academy coaching & training program for women entrepreneurs and professionals. Details at https://www.speakingyourbrand.com/academy. About Us: The Speaking Your Brand podcast is hosted by Carol Cox, joined in this episode by our lead speaking coach Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/195 This episode is part of our podcast series on Storytelling. Join our Thought Leader Academy coaching & training program for women entrepreneurs and professionals at https://www.speakingyourbrand.com/academy. Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz Related Podcast Episodes: Episode 162: Why We’re #ChoosingWomensVoices – and You Should Too with Carol Cox and Diane Diaz Episode 163: A Feminist Approach to Public Speaking with Carol Cox Episode 175: The Work of Anti-Racism as White Women with Carol Cox and Diane Diaz Episode 184: Why Some Speakers Become Thought Leaders with Carol Cox [Thought Leadership Series]
JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

Oct 13, 2020 • 40min
194: How to Structure a Movement-Making Speech Using Your Story with Joy Spencer [Storytelling Series]
Why would you want to start a movement when you’re busy with your business? Isn’t a movement for activists and non-profits? Not necessarily. A movement is a group of people coming together to act towards a common cause who share similar values. As a business owner, you can ask: How can I serve people who believe the same thing I do? What can I create for this community to achieve our goal? You can use your business to have a bigger purpose and a greater impact, plus having a movement can provide a *container* for your thought leadership message. And of course public speaking can get out your bigger message and attract the people who believe in what you believe. My guest today is Joy Spencer, who was on the podcast earlier this year. She’s back to talk about using a framework called Public Narrative to tell the Story of Self, Story of Us, and Story of Now. In this episode, Joy and I talk about: Why you would want to start a movement as an entrepreneur How a movement can run parallel to your business How public speaking can get out your bigger message and attract the people who believe in what you believe Story of Self, Story of Us, Story of Now: The Public Narrative framework you can use for movement-inspiring speeches Examples of Public Narrative speeches The emotional power of telling your own story You have to be willing to let go of control and learn new leadership skills This episode is part of our podcast series on Storytelling. About My Guest: Joy Spencer is a coach, speaker, and organizational development consultant working with professionals and leaders at all levels within organizations. Whether she’s working with individual contributors or senior leaders, Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy. This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future. It is this commitment to creating that has shaped Joy’s coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/194 Joy’s website: http://reframetocreate.com/ Public Narrative PDF: https://dash.harvard.edu/bitstream/handle/1/30760283/Public-Narrative-Worksheet-Fall-2013-.pdf Valarie Kaur speech: https://www.today.com/video/what-if-this-is-not-the-darkness-of-the-tomb-but-the-darkness-of-the-womb-watch-valarie-kaur-s-speech-917892675740 Last chance to register for our free live virtual summit on October 15: https://www.speakingyourbrand.com/summit/ Enroll in our NEW Thought Leader Academy for Women Entrepreneurs: https://www.speakingyourbrand.com/academy Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Joy Spencer (guest) = https://www.linkedin.com/in/joy-spencer-acc-cpc-835b212/ Related Podcast Episodes: Episode 172: Get Past Perfection and Throw Out the Script with Joy Spencer Episode 184: Why Some Speakers Become Thought Leaders with Carol Cox [Thought Leadership Series] Episode 193: Five Kinds of Stories to Share in Your Thought Leadership Content with Carol Cox [Storytelling Series]
JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

Oct 6, 2020 • 23min
193: Five Kinds of Stories to Share in Your Thought Leadership Content with Carol Cox [Storytelling Series]
You’ve heard by now the power of storytelling in your presentations and thought leadership content. But, do you sometimes feel stuck and uncertain about what *kinds* of stories to share? As we work with our clients on their signature talks, we ask them questions about their past, present, and future, so we can extract the stories that will reveal who they are and how they can relate to and help their audience by sharing their own experiences. In this episode, you’ll learn about the 5 kinds of stories you can share in your presentations, including what each story type represents and examples to get you thinking about your own stories. This episode is the first in our new podcast series on Storytelling. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/193 Register for our one-of-a-kind live free virtual summit on October 15: https://www.speakingyourbrand.com/summit/ Get on the interest list for our new Thought Leader Academy for Women Entrepreneurs: https://www.speakingyourbrand.com/academy Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 137: The Missing Ingredients in Your Stories [Storytelling Series] Episode 139: Selecting the Best Stories to Include in Your Signature Talk with Marie Fiebach [Storytelling Series] Episode 184: Why Some Speakers Become Thought Leaders with Carol Cox [Thought Leadership Series] Episode 185: My Journey as a Thought Leader and How We’re Evolving at Speaking Your Brand with Carol Cox [Thought Leadership Series] Episode 192: The Cure for Vulnerability Hangovers with Carol Cox [Use Your Voice Series]
JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.