The Art of Franchise Marketing

Ellen Rohr is a franchising force of nature—and a ton of fun. As President at Zoom Drain, she has focused on establishing an award-winning brand and the operational systems needed to get the franchise ready to scale. In this episode, Erin shares her mindset in approaching their goal of 5x growth to 100 locations and how Zoom Drain delivers on their brand promise of Fast, Focused, and Fixed.

MassageLuXe International has expanded to over 70 locations by sharing the broad benefits of their wellness services and delivering an incredible spa experience for their clients. In this episode, Stephanie Hill, Vice President of Marketing at MassageLuXe International, dives into the importance of a multi-prong marketing strategy that supports franchisee, client, and employee satisfaction and shares how they have pushed their brand to the top of the industry.

In this episode, Jonathan Reckles, Director of Marketing at CD One Price Cleaners discusses how their franchise utilizes different marketing tactics to fight industry decline, track client redemption and retention rates, and beat out the competition. With no required franchisee marketing spend, learn how CD One Price Cleaners takes full advantage of their NAF through multi-channel marketing and how they’re generating new demand with omnichannel customer experience innovation.

Buzz Franchise Brands stands out for their portfolio of franchises with exemplary customer service that flows from its award-winning company culture. In this episode, Angela Paules, Chief Marketing Officer at Buzz Franchise Brands, shares the story of how they grew from a small mosquito control company to a multi-brand franchise leader with over 280 locations. Angela shares insights into their local and expansion marketing strategies, and how their franchise family came together to successfully support each other through the pandemic without losing any locations in the process.

The success of Griswold Home Care lies in their team's ability to serve others with compassion. It takes uniquely empathetic franchisees, caregivers, and home office employees to succeed in the home care space, which creates a strong lens for all aspects of marketing. How do you build a brand that stands for your core values and facilitates relationship building at the local level? In this episode, Griswold Home Care's CEO, Michael Slupecki, and VP of Marketing, Shelley Kanther, share their insights on the art of franchise marketing and how a compassion-focused culture extends to every part of their business.

With one of the largest hobbyist demands at your fingertips and billions spent annually on your product, how do you build strategies that ensure franchisees maximize their marketing while at the same time building a foundation for growth? Wild Birds Unlimited has mastered that formula over the past 30 years. In this episode, Paul Pickett, Chief Development Officer of Wild Birds Unlimited, shares his secrets to retail franchise success.

With a franchise model that has steady demand and recurring revenue, Young Rembrandts have artistically defined the best marketing tactics for their brand. Whether they are a new location marketing to twenty people or the national brand marketing to thousands, the key is finding what works and then automating it. Lizi Wahl, Director of Franchise Marketing, speaks with us about simplifying the complicated for a direct path to success.

When your franchise model relies on your customers for both inventory and revenue, marketing is constantly in the hot seat. Add-in that your competitors are major box retailers with budgets in the millions and you’ve got a marketing challenge fit for Angie Schatschneider and the New To You Franchise Brands. In this episode, you’ll learn how The Clothes Mentor utilizes highly targeted marketing strategies to grow their brand and how those strategies are devised using trends, analytics, psychology, spend, and a bit of scrappiness.  

From spiking sales cycles, the evolution of social media, and an atypical business model, Just Between Friends has mastered the art of niche franchise marketing. With sustainability and support in mind, Autumn Lew, VP of Marketing, walks us through how to successfully grow a community-focused brand with a lean marketing budget.

Understanding the importance of communicating value through your messaging is what makes Camp Bow Wow so successful. Christy Barnes, VP of Marketing, discusses how building a brand that resonates with what people love—specifically dogs—is no easy task but can be done successfully through brand positioning selective selling, preferred partnerships, and enabling franchisees to tell their stories locally.