The Art of Franchise Marketing
Netsertive
The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.
Episodes
Mentioned books
Nov 11, 2021 • 52min
Empowering Franchisees to Be Creative with Their Marketing
When your franchise model relies on your customers for both inventory and revenue, marketing is constantly in the hot seat. Add-in that your competitors are major box retailers with budgets in the millions and you’ve got a marketing challenge fit for Angie Schatschneider and the New To You Franchise Brands. In this episode, you’ll learn how The Clothes Mentor utilizes highly targeted marketing strategies to grow their brand and how those strategies are devised using trends, analytics, psychology, spend, and a bit of scrappiness.
6 snips
Oct 25, 2021 • 50min
Autumn Lew on Building a Community-Focused Franchise Brand
From spiking sales cycles, the evolution of social media, and an atypical business model, Just Between Friends has mastered the art of niche franchise marketing. With sustainability and support in mind, Autumn Lew, VP of Marketing, walks us through how to successfully grow a community-focused brand with a lean marketing budget.
Oct 21, 2021 • 45min
Christy Barnes on Positioning Your Franchise Marketing to Win Loyal Customers
Understanding the importance of communicating value through your messaging is what makes Camp Bow Wow so successful. Christy Barnes, VP of Marketing, discusses how building a brand that resonates with what people love—specifically dogs—is no easy task but can be done successfully through brand positioning selective selling, preferred partnerships, and enabling franchisees to tell their stories locally.
Oct 20, 2021 • 60min
Maryellen Torres on Activating a Franchise Brand Through Online and Offline Channels
The success of FYZICAL Therapy & Balance Centers lies not only in the quality of physical therapy they provide but also in the way they activate their brand experience. From strategic brand management, to franchisee engagement, micro-marketing, and more, learn from Chief Brand Officer, Maryellen Torres the step-by-step ways you can activate the best marketing programs for your franchise.
