The Art of Franchise Marketing

Waxxpot, a boutique waxing franchise, has exploded onto the market and is quickly becoming a household name. In this episode, Katie Yeargan, Waxxpot’s VP of Development and a child of a franchise family, talks about what it takes to develop an emerging brand and how to capitalize on vast opportunities for growth. 

TruBlue Total House Care saw the opportunity to combine multiple in-home needs and turn them into a completely new franchise model. Providing both in-home senior care and handyman services, TruBlue Total House Care’s President Sean Fitzgerald discusses the intricacies and importance of spot-on marketing messaging and operational excellence.

Learn how Twist Brands (Painting With a Twist & Color Me Mine) worked quickly and creatively to build a brand new revenue pillar to support their franchisees during the pandemic. The new source of revenue worked so well that it is becoming one of the staples for their model. DeBow Padgett, Director of Marketing, also unveils the tips and tricks two of the most creative brands in the space utilize to keep their marketing fresh and new every season.

Ellen Rohr is a franchising force of nature—and a ton of fun. As President at Zoom Drain, she has focused on establishing an award-winning brand and the operational systems needed to get the franchise ready to scale. In this episode, Erin shares her mindset in approaching their goal of 5x growth to 100 locations and how Zoom Drain delivers on their brand promise of Fast, Focused, and Fixed.

MassageLuXe International has expanded to over 70 locations by sharing the broad benefits of their wellness services and delivering an incredible spa experience for their clients. In this episode, Stephanie Hill, Vice President of Marketing at MassageLuXe International, dives into the importance of a multi-prong marketing strategy that supports franchisee, client, and employee satisfaction and shares how they have pushed their brand to the top of the industry.

In this episode, Jonathan Reckles, Director of Marketing at CD One Price Cleaners discusses how their franchise utilizes different marketing tactics to fight industry decline, track client redemption and retention rates, and beat out the competition. With no required franchisee marketing spend, learn how CD One Price Cleaners takes full advantage of their NAF through multi-channel marketing and how they’re generating new demand with omnichannel customer experience innovation.

Buzz Franchise Brands stands out for their portfolio of franchises with exemplary customer service that flows from its award-winning company culture. In this episode, Angela Paules, Chief Marketing Officer at Buzz Franchise Brands, shares the story of how they grew from a small mosquito control company to a multi-brand franchise leader with over 280 locations. Angela shares insights into their local and expansion marketing strategies, and how their franchise family came together to successfully support each other through the pandemic without losing any locations in the process.

The success of Griswold Home Care lies in their team's ability to serve others with compassion. It takes uniquely empathetic franchisees, caregivers, and home office employees to succeed in the home care space, which creates a strong lens for all aspects of marketing. How do you build a brand that stands for your core values and facilitates relationship building at the local level? In this episode, Griswold Home Care's CEO, Michael Slupecki, and VP of Marketing, Shelley Kanther, share their insights on the art of franchise marketing and how a compassion-focused culture extends to every part of their business.

With one of the largest hobbyist demands at your fingertips and billions spent annually on your product, how do you build strategies that ensure franchisees maximize their marketing while at the same time building a foundation for growth? Wild Birds Unlimited has mastered that formula over the past 30 years. In this episode, Paul Pickett, Chief Development Officer of Wild Birds Unlimited, shares his secrets to retail franchise success.

With a franchise model that has steady demand and recurring revenue, Young Rembrandts have artistically defined the best marketing tactics for their brand. Whether they are a new location marketing to twenty people or the national brand marketing to thousands, the key is finding what works and then automating it. Lizi Wahl, Director of Franchise Marketing, speaks with us about simplifying the complicated for a direct path to success.