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The SaaS Revolution Show

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Nov 22, 2018 • 38min

How to make better decisions while scaling and growing a SaaS company with Ashik Ahmed

In just a couple of weeks, on December 6th, we will be bringing the SaaStock experience all the way to SaaStock Oceania in Sydney. On this week's episode, we bring you another great speaker we will host there - Ashik Ahmed, CEO and CTO of Deputy.  Ashik will talk about the shit he wishes he knew as he was growing the company. One of the central themes in that is the learning curve in making better decisions, which is the subject of this week's podcast.    Ashik and his co-founder Steve Shelley founded Deputy ten years ago after grappling with scaling issues at Steve’s previous company where Ashik worked. As they fixed a lot of the problems, many people in Ashik's network would enquire how it had happened. The problem of managing work and workers was huge so they decided to fix it.  Bootstrapped for 8 years they relied on whatever they were earning in MRR to grow the company, which called for a specific kind of decisions making - never too long term but always fast-paced. Two years ago, they signed a term sheet with OpenView and have been doubling in size each year since.   Listen on to learn: The most impactful advice Ashik ever got about making decisions What aside from applying that framework is essential for making good decisions in a fast-growing SaaS company An example of how Ashik made the decision to go with Openview after pitching to 27 other VC companies On December 6th in Sydney, Ashik will be joined by other exciting speakers such as Alex Fala, CEO, VendHQ, Luke Anear, CEO, Safety Culture and Kirsti Grant, CEO Populate and HOP Ventures. You can use discount code ALEXT30 for 30% off tickets. Get one now. Check out the other ways SaaStock is serving SaaS founders🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025)🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)
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Nov 15, 2018 • 31min

How to hire executives by scrapping the Silicon Valley playbook with Alex Fala

The latest guest on the SaaS Revolution Show is Alex Fala, CEO of New Zealand company Vend. One of the speakers at SaaStock Oceania, which takes place on December 6th in Sydney, he gives a taster of the topic he will cover extensively at the event: how to hire executives without using the Silicon Valley playbook, which Alex deems irrelevant unless you are the hottest company in the Bay area. Vend was founded in 2011 and Alex joined in March 2015 as VP of Strategy. Three months later he became CFO. In both roles, he focused on the business and commercial side of things. By February 2016, then CEO and sole founder Vaughan Rowsell decided it was time to let someone else lead the company while he focused on the product side of things, which was his passion to begin with. Alex was put in place as acting CEO while the board searched for a permanent one. Four months into the search and Alex’s tenure, they figured he was the best person for the job and kept him. First order of business for Alex was pivoting the company structure to fit the different go-to-market strategy he believed was necessary to truly scale the company. Two and a half years later, the company is 250 people strong with half of the team based in its HQ in Auckland, New Zealand and the rest spread in offices in London, Toronto, San Francisco, Melbourne, and a few other places. Alex has successfully hired 7 of his 9 direct reports in the last year. Listen on to learn: Why he so steadfastly believes that the more traditional, Silicon Valley, playbook does not work outside How Alex approached hiring instead What are the things that have helped Alex the most to keep people aligned throughout all the different offices Make sure you grab a ticket to see Alex Fala live in Sydney on December 6th. He will be joined by 20 other speakers who will cover topics like the future of B2B marketing, building true diverse cultures, strategies for global success from a local start and many others. Grab a ticket now Check out the other ways SaaStock is serving SaaS founders🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025)🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)
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Nov 8, 2018 • 33min

How to find Go-to-market fit and grow exponentially with Tae Hea Nahm

On the latest episode of the SaaS Revolution Show, Alex Theuma takes a break from hosting and Irina Dzhambazova takes over, recording live at the Podcast Studio at SaaStock18. The guest is Tae Hea Nahm, co-founding Managing Director of Storm Ventures. We talk about his book "Survival to Thrival: A guidebook for building enterprise companies and leaders” which he co-authored with Bob Tinker. The book combines Tae Hea's perspective as a VC and board member and Bob's perspective as a founder/CEO and aims to provide advice to founders who want to grow. The book, split into two parts, focuses on the frameworks surrounding a successful growth and in particular what Tae Hea and Bob call the search for Go-to-market fit, and the more personal challenges associated with growing a company, namely the change of responsibilities that the CEO and VP will undergo and the loneliness that every CEO inevitably will have to face and how to counteract that. The conversation mostly focuses on the first part of the book and explores how companies should approach the search for Go-to-market fit but in the end, skews toward the change management aspect of things. Listen on to hear: What Go-to-market fit means What is one thing a company can do to find the right GTM fit What are the signs that the GTM fit includes an effective Wow moment? Tae Hea was kind enough to give us a few physical copies of "Survival to Thrival", which we would like to give to you, our devoted listeners of the show. Send us a message to podcast@saastock.com telling us what are some of your greatest challenges as a SaaS founder and which are your favourite episodes of the show that have helped you address them and we will mail you a copy of the book. You can find more information about SaaStock LatAm 2019 here Get your SaaStock18 On demand pack here Check out the other ways SaaStock is serving SaaS founders🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025)🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)
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Nov 1, 2018 • 26min

The Struggle: Bootstrapping from $0 to $50 in MRR in just 4 years

The first guest on our new series, The Struggle, is Clay Smith, CEO and co-founder of Akita. Started five years ago as part of the Launchpad program at NDRC in Dublin, the company earned its first 50 dollars in revenue last year. As Clay puts it, they became ramen profitable. The instant kind. It took 4 years, two pivots, consulting on the side, being creative about rent and possessing a dancing goat to make it through. Clay told this story at the SaaStock18 stage but also separately sat for a chat with Alex Theuma before the conference. As you will hear he never quite lost hope and kept on pushing through. In retrospect, some tough situations were avoidable, others were inevitable. If you have a story of struggle you would like to share with us, get in touch by emailing podcast@saastock.com You can watch Clay’s entire presentation where he has a picture of the dancing goat, as well as 40 hours of recorded content from 130 speakers, by getting our SaaStock18 on demand bundle. You have until the end of today, November 1st to snatch an early release ticket for SaaStock19 at the lowest price it will ever be. This is your last chance before March 2019. We hope you enjoy our new series. Check out the other ways SaaStock is serving SaaS founders🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025)🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)
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Oct 31, 2018 • 4min

Introducing The Struggle

We want to tell you about a new series that we are starting as part of the SaaS Revolution Show that will be dropping in this very feed starting this Thursday. It’s called The Struggle and it aims to showcase the story not told often enough. Once a month we will share stories of companies and founders who have a particularly difficult time in finding their way to traction. Sometimes they find their way through it. Sometimes they don’t. No matter how difficult and painful, every story carries lessons and takeouts which are as valuable to those who were part of the story as they are to the community. There are mistakes that can be avoided which our guests are kind enough to share for everyone. And there are tips on how to keep going through the tough times. Subscribe to the Saas Revolution Show if you haven’t already, on iTunes or wherever you get your podcast to get The Struggle episodes. The first episode coming this Thursday. Check out the other ways SaaStock is serving SaaS founders🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025)🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)
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Oct 25, 2018 • 21min

The role of the CEO in scaling to $250M with Corey Thomas [LIVE]

During SaaStock18, alongside three tracks and a Startup Pitch stage, we ran a podcast studio. During the two days of the conference, Inside Intercom, Nathan Latka, Growth Everywhere, Build by Openview, Open SaaS Mic, The Startup Chat, and 14 Minutes of SaaS all recorded interviews with our speakers, which they will be releasing in the following weeks. We too recorded three episodes of the SaaS Revolution Show, which we look forward to publishing in the coming weeks. This week we are bringing you the first of those, a conversation with Corey Thomas, CEO of Rapid7. When he joined 10 years ago, the company was just about making 5 million in revenue and employed about 50 people. By the time Corey became the CEO, 5 years later, the revenue was 40 million. In 2015 the company went public. This year it is forecasted to reach 250 million in revenue. When asked how all that came about Corey says it was a lot of people, figuring out a lot of complicated stuff non-stop. As the CEO, Corey has a clear plan in place how they are going to reach the next important milestones such as 500 million and 1 billion in revenue. But what is the role of the CEO in such scale, concretely? Listen on to learn: How Corey views the role of the CEO A key CEO strategy for success One innovation that has really helped Rapid7 scale Alongside popping at the podcast stage, Corey also sat down for a conversation with David Skok on the Scale stage. You can watch that conversation as well as a 100 other sessions we hosted by getting our SaaStock On Demand pack. You can grab a super early bird ticket for SaaStock19 until November 1st. Check out the other ways SaaStock is serving SaaS founders🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025)🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)
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Oct 19, 2018 • 34min

How to create diverse and inclusive organisations with Dale Clareburt

On this week’s episode,  we host one the SaaStock Oceania speakers - Dale Clareburt, CEO and Co-founder of Weirdly to talk about diversity and inclusion. We just launched our very own diversity and inclusion pledge in partnership with Zendesk. Learn more about the #TakingStockPledge Weirdly hails from Auckland, New Zealand and was started 4.5 years ago to help businesses and people stay aligned with their quirky and even weird characteristics in place. It had taken Dale and her three co-founders 3 months to come up with the name of the company. Dale has spent 20 years in the recruitment industry and has an incredibly deep and genuine interest in people. In her time spent working in agencies and services for the recruitment, she found most processes lifeless and unengaging. Weirdly was an antidote to that. Listen on to learn: The most important value behind a diverse and inclusive culture How should companies hire with fair representation in mind, yet make sure the best candidate is chosen What organisations can do to promote diversity and inclusion and move the entire space forward Other great speakers joining Dale at SaaStock Oceania include Alex Fala, CEO, VendHQ, Ashik Ahmed, CEO, CTO & Co-Founder, Deputy, Kirsti Grant, CEO & Co-Founder, Populate.io and many other local and international founders, executives and investors. Join them for a day of learning, networking, meeting investors, partners and friends in lovely Sydney. Grab a ticket now. Check out the other ways SaaStock is serving SaaS founders🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025)🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)
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Oct 11, 2018 • 37min

The content marketing playbook of Eric Siu

With SaaStock18 in just a few days and to get you even more excited and pumped, this week’s conversations is especially useful and interesting. Alex chats with Eric Siu, CEO of SaaS marketing agency Single Grain on all things content marketing. Eric is the host of not one but two podcasts - Growth Everywhere, which gets 100,000 downloads a month and The Marketing School co-hosted with Neil Patel, which is well on track for reaching a million downloads a month. Aside from speaking at SaaStock, Eric will also be recording a few live episodes of Growth Everywhere at our podcast stage, which will host 8 different podcasters for the duration of the conference. You can see the full line up on our event app. We will have limited seating available for people who would like to listen in. The podcast stage is one of many exciting things that come with a SaaStock ticket. In case you don’t have one, we have very very few remaining ones available before we sell out. Get one using code ALEXT20 for a 20% discount. Eric Siu joined Single Grain 5 years ago and 4 years ago took over as CEO. When asked to describe himself, he simply says "I love Marketing" and as you will hear in the interview he certainly does. Tune in to hear a myriad of helpful advice including: One key advice he has about running content What is the most important role in content marketing you need to hire A simple tactic on promoting your content, which as Eric says should take about 95% of your time especially at the start Join Eric and 132 other speakers and learn from them all you need to know about content, marketing, sales, customers success, fundraising, crossing oceans and whatever else stands between you and growth. If for some reason you cannot make it, we have just launched a live streaming on demand option for watching SaaStock from your home or office and still participate in the conversations happening online. It’s the next best thing to being in Dublin with us. Purchase here Check out the other ways SaaStock is serving SaaS founders🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025)🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)
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Oct 4, 2018 • 29min

Scalable demand generation for the enterprise with Jada Balster

Jada Balster, VP Marketing of Workfront is the latest guest on the SaaS revolution Show. She has been in the B2B Marketing space for over 12 years, focusing on demand generation. She has built and led teams in a few SaaS companies in that time and currently heads Workfront’s EMEA marketing and account development teams. When she joined Workfront nearly 5 years ago, the company was 300 people. It is now touching 1000 and In this time she has had to shift her thinking from solely focusing on demand generation to also incorporating the more fluffy parts of marketing such as brand and story. Combining them together has allowed the company to scale and become a category leader. Listen on to learn: How Workfront does demand generation Why the business imperative behind creating a category is essential How to direct the organisation to scale and create a category Jada is joining us for SaaStock to talk in detail what it takes to become a category leader. According to her, it’s never too early to start on that journey. We will talk much more marketing, brand, sales and other key facets of growing a SaaS company at SaaStock18, just 10 days away. We are about to sell out so if you still want to join us you have to be very quick and grab a ticket asap. Use code ALEXT20 for 20% discount. Check out the other ways SaaStock is serving SaaS founders🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025)🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)
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Sep 27, 2018 • 42min

From Price Intelligently to ProfitWell: How a SaaS company evolves with Patrick Campbell

Patrick Campbell is something of a pricing guru in the SaaS world. He wasn’t always though. It was a job he had for a short period after he had spent time in Google and the Intelligence services in Washington DC, that showed clearly to him the sort of impact even small price alterations can have on the bottom line. A statement more valid than ever in the subscription economy. So six years ago, young and without family commitments, Patrick decided to give entrepreneurship a go and see what he could build with his background in econometrics and math and curiosity for price elasticity. Price Intelligently was born. Patrick gave himself 9 months to see if there was something and he could make a viable business out of it. Six years later, the company has rebranded to ProfitWell and is going from strength to strength. Listen on to learn: Why professional services and product need to go hand in hand What has been the evolution of ProfitWell Why ProfitWell relies on a freemium model Patrick is joining us for SaaStock, running a pricing workshop and bringing a couple of new talks, including a very personal one about battling with cancer throughout the whirlwind journey of growing ProfitWell. We will have many more pricing and metrics talks during SaaStock and you are sure to leave much better equipped to tackle them. You can still book your ticket for SaaStock. Do so before October 1st to save €200 Check out the other ways SaaStock is serving SaaS founders🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025)🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

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