Product Mastery Now for Product Managers, Leaders, and Innovators
Chad McAllister, PhD
Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach product managers, leaders, and innovators the product management practices that elevate your influence and create products your customers love as you move toward product mastery. To see all seven areas go to https://productmasterynow.com. Hosted by Chad McAllister, PhD, product management professor and practitioner.
Episodes
Mentioned books
Mar 21, 2022 • 33min
377: Get your product’s go-to-market strategy right – with Karthik Suresh
What product managers need to know about launching products Today we are talking about go-to-market planning and what...
Mar 14, 2022 • 39min
376: The nuances of pricing B2B software products – with Chris Mele
What product managers need to know about value-based pricing Today we are talking about product pricing, specifically the...
Mar 7, 2022 • 30min
375: What product managers should know about the future of leadership – with Anne Loehr
Trends influencing the future of leadership – for product managers Today we are talking about what product managers...
Feb 28, 2022 • 42min
374: The one marketing communication framework product managers need to know – with J.J. Peterson
How product managers can move their customers to action using the StoryBrand Framework Today we are talking about...
Feb 21, 2022 • 34min
373: Using Lean Startup in large organizations – with Jim Euchner
Using an Innovation Stage-Gate – for product managers Today we are talking about how Lean Startup can be...
Feb 14, 2022 • 35min
372: Improve innovation at your organization with this novel – with Norbert Majerus
A bicycle company and innovation excellence – for product managers Today we are talking about transforming a struggling...
Feb 7, 2022 • 34min
371: What product managers need to know about IP – with Rich Goldstein
The value of patents and trademarks for product managers Today we are talking about what product managers and...
Jan 31, 2022 • 46min
370: Yes, you can facilitate with confidence – with Tom Henschel
How product managers can get people talking Today we are talking about being a better facilitator. The ability...
Jan 24, 2022 • 39min
369: Steps this product manager took launching a product to save lives – with Mark Adkins
Lessons from a medical device company bringing oxygen to kids who need it – for product managers Today...
Jan 17, 2022 • 35min
368: An example of engineering a disruptive product – with Konrad Heimpel
Lessons from disrupting the insurance industry – for product managers Today we are talking about creating disruptive products...
