
Software Social
Two indie SaaS founders—one just getting off the ground, and one with an established profitable business—invite you to join their weekly chats.
Latest episodes

Nov 15, 2022 • 35min
Qualitative and Quantitative Data
Talking to other entrepreneurs made Michele realize that she hasn't talked about interplay of qualitative *and* qualitative data enough. Michele and Colleen talk about what that means in the context of feature requests and high-touch sales.Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters New supporters!Brendon from FeederloopPascal from sharpen.pageLynn Romich from Konbini Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Hovercode and Rocket GemsJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn KostorAlex of Corso SystemsRichard from StunningJosh,the annoyingly pragmatic founderBen from Consent KitJohn from Credo and EditorNinjaCam SloanMichael Koper of Nusii ProposalsChris from UrlboxCaeli of TossletGreg Park from TraitLabAdam from Rails AutoscaleLana and Alex from RecapsyJoe Masilotti of railsdevs.comProud MaMa from Oplnet, LLCAnna from KradlMoncef from Ruby on MacSteve of Be InclusiveSimon Bennett of SnapShooter BackupsJosh Smith of Keyhero.ioJesper Christiansen of FormBackendMatthew Wojtowicz of WorkCited Chris of Jetboost.ioDaryl Shannon of DocamaticLarabelles - the community for women, non-binary and trans Laravel developers Arvid KahlJames Sowers from Castaway.fmJessica MalnikDamian Moore of Audio Audit Podcast CheckerEldon from NodleStudiosMitchell Davis from RecruitKit

Nov 8, 2022 • 32min
TinySeed!
Colleen's company was accepted to TinySeed, which means she now gets to work on Refine full time. That means she can finally make some hard decisions and push. (Note: Colleen and Michele were actually in the same place last week, so that's why the audio quality is different than normal!)Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters Special thanks to our new supporters! Brendon from FeederloopPascal from sharpen.pageChris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Hovercode and Rocket GemsJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn KostorAlex of Corso SystemsRichard from StunningJosh,the annoyingly pragmatic founderBen from Consent KitJohn from Credo and EditorNinjaCam SloanMichael Koper of Nusii ProposalsChris from UrlboxCaeli of TossletGreg Park from TraitLabAdam from Rails AutoscaleLana and Alex from RecapsyJoe Masilotti of railsdevs.comProud MaMa from Oplnet, LLCAnna from KradlMoncef from Ruby on MacSteve of Be InclusiveSimon Bennett of SnapShooter BackupsJosh Smith of Keyhero.ioJesper Christiansen of FormBackendMatthew Wojtowicz of WorkCited Chris of Jetboost.ioDaryl Shannon of DocamaticLarabelles - the community for women, non-binary and trans Laravel developersArvid KahlJames Sowers from Castaway.fmJessica MalnikDamian Moore of Audio Audit Podcast CheckerEldon from NodleStudiosMitchell Davis from RecruitKit

Nov 1, 2022 • 40min
Getting Into Public Speaking as a Developer
Michele chats with indie developer Benedicte Raae about getting into public speaking through streaming. Follow Benedicte on Twitter! https://twitter.com/raaeBenedicte's website: https://queen.raae.codes/StreamYard: https://streamyard.com/A couple friends of this pod have launched their own shows for entrepreneurs lately! Check them out:Ship SaaS Faster (Simon Bennett + Volkan Kaya): https://shipsaasfaster.com/Marketing Retro (Adrienne Barnes + Josh Ho): https://marketingretro.substack.com/The Weekly Build (Marie Ng + Jesse Anderson): https://www.theweeklybuild.com/This Indie Life (James McKinven + Dagobert Renouf): https://indielife.fm/The Non-Tech Founders Podcast (Laura Elizabeth and Nathan Powell): https://nontechfounders.transistor.fm/Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Hovercode and Rocket GemsJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn KostorAlex of Corso SystemsRichard from StunningJosh,the annoyingly pragmatic founderBen from Consent KitJohn from Credo and EditorNinjaCam SloanMichael Koper of Nusii ProposalsChris from UrlboxCaeli of TossletGreg Park from TraitLabAdam from Rails AutoscaleLana and Alex from RecapsyJoe Masilotti of railsdevs.comProud MaMa from Oplnet, LLCAnna from KradlMoncef from Ruby on MacSteve of Be InclusiveSimon Bennett of SnapShooter BackupsJosh Smith of Keyhero.ioJesper Christiansen of FormBackendMatthew Wojtowicz of WorkCited Chris of Jetboost.ioDaryl Shannon of DocamaticLarabelles - the community for women, non-binary and trans Laravel developers Arvid KahlJames Sowers from Castaway.fmJessica MalnikDamian Moore of Audio Audit Podcast CheckerEldon from NodleStudiosMitchell Davis from RecruitKit

Oct 25, 2022 • 30min
Sick Leave for Indie Founders?
Should indie founders take sick leave? Michele and Colleen discuss.A couple friends of this pod have launched their own shows for entrepreneurs lately! Check them out:Ship SaaS Faster (Simon Bennett + Volkan Kaya): https://shipsaasfaster.com/Marketing Retro (Adrienne Barnes + Josh Ho): https://marketingretro.substack.com/The Weekly Build (Marie Ng + Jesse Anderson): https://www.theweeklybuild.com/This Indie Life (James McKinven + Dagobert Renouf): https://indielife.fm/The Non-Tech Founders Podcast (Laura Elizabeth and Nathan Powell): https://nontechfounders.transistor.fm/Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Hovercode and Rocket GemsJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn KostorAlex of Corso SystemsRichard from StunningJosh,the annoyingly pragmatic founderBen from Consent KitJohn from Credo and EditorNinjaCam SloanMichael Koper of Nusii ProposalsChris from UrlboxCaeli of TossletGreg Park from TraitLabAdam from Rails AutoscaleLana and Alex from RecapsyJoe Masilotti of railsdevs.comProud MaMa from Oplnet, LLCAnna from KradlMoncef from Ruby on MacSteve of Be InclusiveSimon Bennett of SnapShooter BackupsJosh Smith of Keyhero.ioJesper Christiansen of FormBackendMatthew Wojtowicz of WorkCited Chris of Jetboost.ioDaryl Shannon of DocamaticLarabelles - the community for women, non-binary and trans Laravel developers Arvid KahlJames Sowers from Castaway.fmJessica MalnikDamian Moore of Audio Audit Podcast CheckerEldon from NodleStudiosMitchell Davis from RecruitKit

Oct 18, 2022 • 35min
Competitive Advantage and Moats for Small SaaSes, Part 2
Michele continues her chat with Summit founder Matt Wensing about ways indie SaaS founders can think about moats and competitive advantages. This episode: cost advantages, size advantages (big and small), and false moats.Recommended reading on competitive advantages: The Little Book That Builds Wealth A couple friends of this pod have launched their own shows for entrepreneurs lately! Check them out:Ship SaaS Faster (Simon Bennett + Volkan Kaya): https://shipsaasfaster.com/Marketing Retro (Adrienne Barnes + Josh Ho): https://marketingretro.substack.com/The Weekly Build (Marie Ng + Jesse Anderson): https://www.theweeklybuild.com/This Indie Life (James McKinven + Dagobert Renouf): https://indielife.fm/The Non-Tech Founders Podcast (Laura Elizabeth and Nathan Powell): https://nontechfounders.transistor.fm/Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Hovercode and Rocket GemsJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn KostorAlex of Corso SystemsRichard from StunningJosh,the annoyingly pragmatic founderBen from Consent KitJohn from Credo and EditorNinjaCam SloanMichael Koper of Nusii ProposalsChris from UrlboxCaeli of TossletGreg Park from TraitLabAdam from Rails AutoscaleLana and Alex from RecapsyJoe Masilotti of railsdevs.comProud MaMa from Oplnet, LLCAnna from KradlMoncef from Ruby on MacSteve of Be InclusiveSimon Bennett of SnapShooter BackupsJosh Smith of Keyhero.ioJesper Christiansen of FormBackendMatthew Wojtowicz of WorkCited Chris of Jetboost.ioDaryl Shannon of DocamaticLarabelles - the community for women, non-binary and trans Laravel developers Arvid KahlJames Sowers from Castaway.fmJessica MalnikDamian Moore of Audio Audit Podcast CheckerEldon from NodleStudiosMitchell Davis from RecruitKit

Oct 11, 2022 • 54min
Talking Competitive Advantage and Moats for Small SaaSes, Part 1
Michele chats with Summit founder Matt Wensing about intangible assets, switching costs, and network effects, and how they apply to indie software companies. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Hovercode and Rocket GemsJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn KostorAlex of Corso SystemsRichard from StunningJosh,the annoyingly pragmatic founderBen from Consent KitJohn from Credo and EditorNinjaCam SloanMichael Koper of Nusii ProposalsChris from UrlboxCaeli of TossletGreg Park from TraitLabAdam from Rails AutoscaleLana and Alex from RecapsyJoe Masilotti of railsdevs.comProud MaMa from Oplnet, LLCAnna from KradlMoncef from Ruby on MacSteve of Be InclusiveSimon Bennett of SnapShooter BackupsJosh Smith of Keyhero.ioJesper Christiansen of FormBackendMatthew Wojtowicz of WorkCited Chris of Jetboost.ioDaryl Shannon of DocamaticLarabelles - the community for women, non-binary and trans Laravel developers Arvid KahlJames Sowers from Castaway.fmJessica MalnikDamian Moore of Audio Audit Podcast CheckerEldon from NodleStudiosMitchell Davis from RecruitKit

Oct 4, 2022 • 35min
Refine Update with Aaron and Colleen
Aaron Francis, Colleen's co-founder, swings by to chat about Refine. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn KostorAlex of Corso SystemsRichard from StunningJosh,the annoyingly pragmatic founderBen from Consent KitJohn from Credo and EditorNinjaCam SloanMichael Koper of Nusii ProposalsChris from UrlboxCaeli of TossletGreg Park from TraitLabAdam from Rails AutoscaleLana and Alex from RecapsyJoe Masilotti of railsdevs.comProud MaMa from Oplnet, LLCAnna from KradlMoncef from Ruby on MacSteve of Be InclusiveSimon Bennett of SnapShooter BackupsJosh Smith of Keyhero.ioJesper Christiansen of FormBackendMatthew Wojtowicz of WorkCited Chris of Jetboost.ioDaryl Shannon of DocamaticLarabelles - the community for women, non-binary and trans Laravel developers Arvid KahlJames Sowers from Castaway.fmJessica MalnikDamian Moore of Audio Audit Podcast CheckerEldon from NodleStudiosMitchell Davis from RecruitKit

Sep 27, 2022 • 38min
Super Pumped (aka The Saturday Edition)
Four things Colleen is super pumped about... and one thing she's not. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn KostorAlex of Corso SystemsRichard from StunningJosh,the annoyingly pragmatic founderBen from Consent KitJohn from Credo and EditorNinjaCam SloanMichael Koper of Nusii ProposalsChris from UrlboxCaeli of TossletGreg Park from TraitLabAdam from Rails AutoscaleLana and Alex from RecapsyJoe Masilotti of railsdevs.comProud MaMa from Oplnet, LLCAnna from KradlMoncef from Ruby on MacSteve of Be InclusiveSimon Bennett of SnapShooter BackupsJosh Smith of Keyhero.ioJesper Christiansen of FormBackendMatthew Wojtowicz of WorkCited Chris of Jetboost.ioDaryl Shannon of Docamatic Arvid KahlJames Sowers from Castaway.fmJessica MalnikDamian Moore of Audio Audit Podcast CheckerEldon from NodleStudiosMitchell Davis from RecruitKit

Sep 20, 2022 • 52min
Sprinting a Marathon
Colleen and Michele both have a lot going on.Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn KostorAlex of Corso SystemsRichard from StunningJosh,the annoyingly pragmatic founderBen from Consent KitJohn from Credo and EditorNinjaCam SloanMichael Koper of Nusii ProposalsChris from UrlboxCaeli of TossletGreg Park from TraitLabAdam from Rails AutoscaleLana and Alex from RecapsyJoe Masilotti of railsdevs.comProud MaMa from Oplnet, LLCAnna from KradlMoncef from Ruby on MacSteve of Be InclusiveSimon Bennett of SnapShooter BackupsJosh Smith of Keyhero.ioJesper Christiansen of FormBackendMatthew Wojtowicz of WorkCited Arvid KahlJames Sowers from Castaway.fmJessica MalnikDamian Moore of Audio Audit Podcast CheckerEldon from NodleStudiosMitchell Davis from RecruitKit

Sep 13, 2022 • 32min
Hairy Projects and Heat Waves
Michele's trying to figure out how to approach charging sales taxes, and Colleen finally pushes to prod.Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters Chris from Chipper CIThe Daringly Handsome Kevin GriffinAnd Mike from Gently Used Domains, who has a nice personalityDave from RecutMax of OnlineOrNotStefan from Talk to StefanBrendan Andrade of Bright BitsTeam TupleAlex Hillman from The Tiny MBARamy from Memo.fmJane and Benedikt from UserlistKendall MorganRuben Gamez of SignWellCorey Haines of SwipeWellMike Wade of Crowd SentryNate Ritter of Room StealsAnna Maste of Subscribe SenseGeoff Roberts from OutsetaJustin Jackson, MegaMakerJack Ellis and Paul Jarvis from Fathom AnalyticsMatthew from Appointment ReminderAndrew Culver at Bullet TrainJohn KostorAlex of Corso SystemsRichard from StunningJosh,the annoyingly pragmatic founderBen from Consent KitJohn from Credo and EditorNinjaCam SloanMichael Koper of Nusii ProposalsChris from UrlboxCaeli of TossletGreg Park from TraitLabAdam from Rails AutoscaleLana and Alex from RecapsyJoe Masilotti of railsdevs.comProud MaMa from Oplnet, LLCAnna from KradlMoncef from Ruby on MacSteve of Be InclusiveSimon Bennett of SnapShooter BackupsJosh Smith of Keyhero.ioJesper Christiansen of FormBackendMatthew Wojtowicz of WorkCited Arvid KahlJames Sowers from Castaway.fmJessica MalnikDamian Moore of Audio Audit Podcast CheckerEldon from NodleStudiosMitchell Davis from RecruitKit
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