The Modern Therapist's Survival Guide with Curt Widhalm and Katie Vernoy

It’s time to reimagine therapy and what it means to be a therapist. To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.In this episode we talk about: A disciplinary action related to a therapist accidentally texting her client with something the client found offensive An argument made related to whether or not therapists should ever text with their clients Informed consent related to texting (including when your signed consent doesn’t protect you) Why it is important to think closely about anything you’re putting out there in texts, social media, or any written communication How to manage boundaries related to potentially being available 24/7 when your clients text How to discuss with your client any missteps with boundaries Telehealth considerations Password protecting your phone Decreasing your liability by making sure you’re HIPAA compliant Email mistakes that aren’t really protected by your email disclaimer All the nuances that can be misunderstood while texting – emojis, punctuation, abbreviations How to handle private messaging on social media How to engage in our Facebook Group Resources mentioned:We’ve pulled together any resources mentioned in this episode and put together some handy-dandy links.California Board of Behavioral SciencesDisciplinary Actions by the CA BBSOur Facebook Group – The Modern Therapist’s Survival Guide GroupArticles: The Legalities and Ethics of Texting Your Psychotherapy Clients Psychotherapy by emoji: Mental health community wrestles with texting Text therapy: once my therapist sent me an emoji, I knew it was game overOther Episodes Mentioned:Making Your Paperwork MeaningfulOur events this year:The Brand Called “You”: Legal & Ethical Issues in Developing a Personal BrandThe Therapy Reimagined Conference in Los Angeles in October 2018!! Who we are:Curt Widhalm is a Licensed Marriage & Family Therapist in private practice in the Los Angeles area. He is a Board Member at Large for the California Association of Marriage and Family Therapists, a Subject Matter Expert for the California Board of Behavioral Sciences, Adjunct Faculty at Pepperdine University, and a loving husband and father. He is 1/2 great person, 1/2 provocateur, and 1/2 geek, in that order. He dabbles in the dark art of making "dad jokes" and usually has a half-empty cup of coffee somewhere nearby. Learn more at: www.curtwidhalm.comKatie Vernoy is a Licensed Marriage and Family Therapist, coach, and consultant. As a helping professional for two decades, she’s navigated the ups and downs of our unique line of work. She’s run her own solo therapy practice, designed innovative clinical programs, built and managed large, thriving teams of service providers, and consulted hundreds of helping professionals on how to build meaningful AND sustainable practices. In her spare time, Katie is secretly siphoning off Curt's youthful energy, so that she can take over the world. Learn more at: www.katievernoy.comA Quick Note:Our opinions are our own. We are only speaking for ourselves – except when we speak for each other, or over each other. We’re working on it.Our guests are also only speaking for themselves and have their own opinions. We aren’t trying to take their voice, and no one speaks for us either. Mostly because they don’t want to, but hey. Stay in Touch:www.mtsgpodcast.comwww.therapyreimagined.comOur Facebook Group – The Modern Therapist’s Survival Guide Grouphttps://www.facebook.com/therapyreimagined/https://twitter.com/therapymovementhttps://www.instagram.com/therapyreimagined/ Credits:Voice Over by DW McCann https://www.facebook.com/McCannDW/Music by Crystal Grooms Mangano http://www.crystalmangano.com/

It’s time to reimagine therapy and what it means to be a therapist. To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.Embracing your own personal brand works when you own what you doUsing video can be an effective way of promoting mental wellnessVideo has built therapeutic relationship prior to patients coming in for the first sessionPulling in a lot of different identities works best when bringing it together with your passionEveryone has their own relationship with failureLivesteam failures and handling online trollsTherapists and other mental health professionals are the most critical of the crafted brandAdvertise where people are: social mediaHumor eases anxieties around mental health issuesTherapists underestimate the power of being themselvesBeing appropriately authenticFind your social support system to better yourself Resources mentioned:We’ve pulled together any resources mentioned in this episode and put together some handy-dandy links.Jax Anderson’s websiteThe Psyko therapist youtube channelThe Psyko therapist InstagramA Beautiful Journey ClinicJohn Mulaney Previous Episodes Mentioned:Bad Marketing DecisionsSocial Media and Video MarketingOur events this year:The Brand Called “You”: Legal & Ethical Issues in Developing a Personal BrandThe Therapy Reimagined Conference in Los Angeles in October 2018!! Who we are:Curt Widhalm is a Licensed Marriage & Family Therapist in private practice in the Los Angeles area. He is the Chief Financial Officer for the California Association of Marriage and Family Therapists, a Subject Matter Expert for the California Board of Behavioral Sciences, Adjunct Faculty at Pepperdine University, and a loving husband and father. He is 1/2 great person, 1/2 provocateur, and 1/2 geek, in that order. He dabbles in the dark art of making "dad jokes" and usually has a half-empty cup of coffee somewhere nearby. Learn more at: www.curtwidhalm.comKatie Vernoy is a Licensed Marriage and Family Therapist, coach, and consultant. As a helping professional for two decades, she’s navigated the ups and downs of our unique line of work. She’s run her own solo therapy practice, designed innovative clinical programs, built and managed large, thriving teams of service providers, and consulted hundreds of helping professionals on how to build meaningful AND sustainable practices. In her spare time, Katie is secretly siphoning off Curt's youthful energy, so that she can take over the world. Learn more at: www.katievernoy.comA Quick Note:Our opinions are our own. We are only speaking for ourselves – except when we speak for each other, or over each other. We’re working on it.Our guests are also only speaking for themselves and have their own opinions. We aren’t trying to take their voice, and no one speaks for us either. Mostly because they don’t want to, but hey. Stay in Touch:www.mtsgpodcast.comwww.therapyreimagined.comhttps://www.facebook.com/therapyreimagined/https://twitter.com/therapymovementhttps://www.instagram.com/therapyreimagined/ Credits:Voice Over by DW McCann https://www.facebook.com/McCannDW/Music by Crystal Grooms Mangano http://www.crystalmangano.com/

Episode 44: Interview Strategies for Therapists:Curt and Katie talk about Interviewing for Mental Health JobsIt’s time to reimagine therapy and what it means to be a therapist. To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age. In this episode, we discuss:-Filling out applications correctly-Phone screening process-Different types of interview structures-How to handle questions about theory or your practice style-What employers are looking for-Professionalism during the interview process-Deal breakers for employers-Extroverted vs introverted answersPrevious Episodes Mentioned:Getting a J-O-BOur events this year:The Brand Called “You”: Legal & Ethical Issues in Developing a Personal BrandThe Therapy Reimagined Conference in Los Angeles in October 2018!! Who we are:Curt Widhalm is a Licensed Marriage & Family Therapist in private practice in the Los Angeles area. He is the Chief Financial Officer for the California Association of Marriage and Family Therapists, a Subject Matter Expert for the California Board of Behavioral Sciences, Adjunct Faculty at Pepperdine University, and a loving husband and father. He is 1/2 great person, 1/2 provocateur, and 1/2 geek, in that order. He dabbles in the dark art of making "dad jokes" and usually has a half-empty cup of coffee somewhere nearby. Learn more at: www.curtwidhalm.comKatie Vernoy is a Licensed Marriage and Family Therapist, coach, and consultant. As a helping professional for two decades, she’s navigated the ups and downs of our unique line of work. She’s run her own solo therapy practice, designed innovative clinical programs, built and managed large, thriving teams of service providers, and consulted hundreds of helping professionals on how to build meaningful AND sustainable practices. In her spare time, Katie is secretly siphoning off Curt's youthful energy, so that she can take over the world. Learn more at: www.katievernoy.comA Quick Note:Our opinions are our own. We are only speaking for ourselves – except when we speak for each other, or over each other. We’re working on it.Our guests are also only speaking for themselves and have their own opinions. We aren’t trying to take their voice, and no one speaks for us either. Mostly because they don’t want to, but hey. Stay in Touch:www.mtsgpodcast.comwww.therapyreimagined.comhttps://www.facebook.com/therapyreimagined/https://twitter.com/therapymovementhttps://www.instagram.com/therapyreimagined/ Credits:Voice Over by DW McCann https://www.facebook.com/McCannDW/Music by Crystal Grooms Mangano http://www.crystalmangano.com/  

It’s time to reimagine therapy and what it means to be a therapist. To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.SEO is making sure that search engines understand what your business is aboutSign up for Google My BusinessMake sure that your website has appropriate title tags and descriptionsSEO research doesn’t necessarily apply to small businessesUse synonyms for aspects of your businessBacklinks to other related websites improves your SEOGuest blogs on others websites should link back to your websiteSteady increases are more natural to search engines rather than flooding all at onceWrite specific service pages for each type of different servicesLinks should be spread around to the different service pagesPage ranks are boosted by links that determine the importance in search engine rankingsHave a strategy for blogging & social media that fits with what you are able to provideBrightervision.com/katiecurt for one month of free websiteResources mentioned:We’ve pulled together any resources mentioned in this episode and put together some handy-dandy links.Perry Rosenbloom at Brighter VisionGoogle My BusinessFree month of Brighter Vision! Previous Episodes Mentioned:Creating Relevant Ads Our events this year:The Brand Called “You”: Legal & Ethical Issues in Developing a Personal BrandThe Therapy Reimagined Conference in Los Angeles in October 2018!! Who we are:Curt Widhalm is a Licensed Marriage & Family Therapist in private practice in the Los Angeles area. He is the Chief Financial Officer for the California Association of Marriage and Family Therapists, a Subject Matter Expert for the California Board of Behavioral Sciences, Adjunct Faculty at Pepperdine University, and a loving husband and father. He is 1/2 great person, 1/2 provocateur, and 1/2 geek, in that order. He dabbles in the dark art of making "dad jokes" and usually has a half-empty cup of coffee somewhere nearby. Learn more at: www.curtwidhalm.comKatie Vernoy is a Licensed Marriage and Family Therapist, coach, and consultant. As a helping professional for two decades, she’s navigated the ups and downs of our unique line of work. She’s run her own solo therapy practice, designed innovative clinical programs, built and managed large, thriving teams of service providers, and consulted hundreds of helping professionals on how to build meaningful AND sustainable practices. In her spare time, Katie is secretly siphoning off Curt's youthful energy, so that she can take over the world. Learn more at: www.katievernoy.comA Quick Note:Our opinions are our own. We are only speaking for ourselves – except when we speak for each other, or over each other. We’re working on it.Our guests are also only speaking for themselves and have their own opinions. We aren’t trying to take their voice, and no one speaks for us either. Mostly because they don’t want to, but hey. Stay in Touch:www.mtsgpodcast.comwww.therapyreimagined.comhttps://www.facebook.com/therapyreimagined/https://twitter.com/therapymovementhttps://www.instagram.com/therapyreimagined/ Credits:Voice Over by DW McCann https://www.facebook.com/McCannDW/Music by Crystal Grooms Mangano http://www.crystalmangano.com/

It’s time to reimagine therapy and what it means to be a therapist. To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age. In this episode, we discuss:Summer is a good time for job training due to a lesser client loadAgencies provide exposure to more clientsCheck for jobs online and through in-person networkingEarly private practice presence allows for someone else to cover early overhead expensesClean up your online presenceResumes and cover letters need to look good, but might not be read in depthTailor your skills responsibilities from previous jobs to the job you are applying forThematic experience is stronger…if it fits your planResumes and CVs can be multiple pagesMake sure that your references are going to be good references for yourNot all experience needs to be clinical Who we are:Curt Widhalm is a Licensed Marriage & Family Therapist in private practice in the Los Angeles area. He is the Chief Financial Officer for the California Association of Marriage and Family Therapists, a Subject Matter Expert for the California Board of Behavioral Sciences, Adjunct Faculty at Pepperdine University, and a loving husband and father. He is 1/2 great person, 1/2 provocateur, and 1/2 geek, in that order. He dabbles in the dark art of making "dad jokes" and usually has a half-empty cup of coffee somewhere nearby. Learn more at: www.curtwidhalm.comKatie Vernoy is a Licensed Marriage and Family Therapist, coach, and consultant. As a helping professional for two decades, she’s navigated the ups and downs of our unique line of work. She’s run her own solo therapy practice, designed innovative clinical programs, built and managed large, thriving teams of service providers, and consulted hundreds of helping professionals on how to build meaningful AND sustainable practices. In her spare time, Katie is secretly siphoning off Curt's youthful energy, so that she can take over the world. Learn more at: www.katievernoy.comA Quick Note:Our opinions are our own. We are only speaking for ourselves – except when we speak for each other, or over each other. We’re working on it.Our guests are also only speaking for themselves and have their own opinions. We aren’t trying to take their voice, and no one speaks for us either. Mostly because they don’t want to, but hey. Stay in Touch:www.mtsgpodcast.comwww.therapyreimagined.comhttps://www.facebook.com/therapyreimagined/https://twitter.com/therapymovementhttps://www.instagram.com/therapyreimagined/ Credits:Voice Over by DW McCann https://www.facebook.com/McCannDW/Music by Crystal Grooms Mangano http://www.crystalmangano.com/

It’s time to reimagine therapy and what it means to be a therapist. We are human beings who can now present ourselves as whole people, with authenticity, purpose, and connection. Especially now, when therapists must develop a personal brand to market their practices.To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.Interview with Liz Dube, MA, MS, Certified Sex TherapistLiz Dube – Is a Sex and Relationship Therapist, Speaker, and Blogger who is passionate about helping others increase intimacy and sexual satisfaction in their relationships. She loves speaking on any topic related to sex and intimacy and she has a private practice in Long Beach & Huntington Beach, CA where she helps men, women, and couples get empowered about sex. Please visit her website where she blogs regularly about sex and intimacy: www.talksexwithliz.com.In this episode we talk about: Liz’ story and why she became a sex therapist What therapists get wrong when talking about sex with their therapy clients Myths about sex that even some therapists believe Why people come to sex therapy When therapists should be talking with their clients about their sex lives Assessing sexual functioning Language to use when talking about sex and how to desensitize yourself to common language When to seek consultation and when to refer out How therapists can experience shame and judgment related to impostor syndrome (e.g., the divorced marriage therapist) Common misconceptions about sex therapists Resources mentioned:We’ve pulled together any resources mentioned in this episode and put together some handy-dandy links.Liz’s websiteOur events:The Brand Called “You”: Legal and Ethical Issues in Developing Your Personal BrandThe Therapy Reimagined Conference in Los Angeles in October 2018!!Who we are:Curt Widhalm is a Licensed Marriage & Family Therapist in private practice in the Los Angeles area. He is a Board Member at Large for the California Association of Marriage and Family Therapists, a Subject Matter Expert for the California Board of Behavioral Sciences, Adjunct Faculty at Pepperdine University, and a loving husband and father. He is 1/2 great person, 1/2 provocateur, and 1/2 geek, in that order. He dabbles in the dark art of making "dad jokes" and usually has a half-empty cup of coffee somewhere nearby. Learn more about Curt at www.curtwidhalm.com.Katie Vernoy is a Licensed Marriage and Family Therapist, coach, and consultant. As a helping professional for two decades, she’s navigated the ups and downs of our unique line of work. She’s run her own solo therapy practice, designed innovative clinical programs, built and managed large, thriving teams of service providers, and consulted hundreds of helping professionals on how to build meaningful AND sustainable practices. In her spare time, Katie is secretly siphoning off Curt's youthful energy, so that she can take over the world. Learn more about Katie at www.katievernoy.com.A Quick Note:Our opinions are our own. We are only speaking for ourselves – except when we speak for each other, or over each other. We’re working on it.Our guests are also only speaking for themselves and have their own opinions. We aren’t trying to take their voice, and no one speaks for us either. Mostly because they don’t want to, but hey.Stay in Touch:www.mtsgpodcast.comhttps://www.facebook.com/therapyreimagined/https://twitter.com/therapymovementhttps://www.instagram.com/therapyreimagined/Credits:Voice Over by DW McCann https://www.facebook.com/McCannDW/Music by Crystal Grooms Mangano http://www.crystalmangano.com/

It’s time to reimagine therapy and what it means to be a therapist. To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.In this episode we talk about: Our fan mail! Conversations happening in the Modern Therapist’s Survival Guide Facebook Group How to find the best supervisor you can Questions to ask in an interview, to determine their supervision style, the personality fit, and their capabilities Common mistakes supervisors can make in both group and individual supervision The different aspects of supervision: Clinical, Administrative/Logistical, and Professional Development Goal-setting for both individual and group supervision Choosing a supervisor as well as making the best of supervision Speaking about the process in the supervision room The challenges related to the power differential Evaluation and space for feedback Getting live supervision Preparing for supervision Seeking outside supervision when you’re not getting what you need from your assigned supervisor What to settle for and what to advocate for Resources mentioned:We’ve pulled together any resources mentioned in this episode and put together some handy-dandy links.California Board of Behavioral SciencesOther Episodes Mentioned:Giving and Getting Good SupervisionFinding Your Blind Spots (Deliberate Practice Part 1)Be a Better Therapist (Deliberate Practice Part 2) Our events this year:The Brand Called “You”: Legal & Ethical Issues in Developing a Personal BrandThe Therapy Reimagined Conference in Los Angeles in October 2018!! Who we are:Curt Widhalm is a Licensed Marriage & Family Therapist in private practice in the Los Angeles area. He is a Board Member at Large for the California Association of Marriage and Family Therapists, a Subject Matter Expert for the California Board of Behavioral Sciences, Adjunct Faculty at Pepperdine University, and a loving husband and father. He is 1/2 great person, 1/2 provocateur, and 1/2 geek, in that order. He dabbles in the dark art of making "dad jokes" and usually has a half-empty cup of coffee somewhere nearby. Learn more at: www.curtwidhalm.comKatie Vernoy is a Licensed Marriage and Family Therapist, coach, and consultant. As a helping professional for two decades, she’s navigated the ups and downs of our unique line of work. She’s run her own solo therapy practice, designed innovative clinical programs, built and managed large, thriving teams of service providers, and consulted hundreds of helping professionals on how to build meaningful AND sustainable practices. In her spare time, Katie is secretly siphoning off Curt's youthful energy, so that she can take over the world. Learn more at: www.katievernoy.comA Quick Note:Our opinions are our own. We are only speaking for ourselves – except when we speak for each other, or over each other. We’re working on it.Our guests are also only speaking for themselves and have their own opinions. We aren’t trying to take their voice, and no one speaks for us either. Mostly because they don’t want to, but hey. Stay in Touch:www.mtsgpodcast.comwww.therapyreimagined.comhttps://www.facebook.com/therapyreimagined/https://twitter.com/therapymovementhttps://www.instagram.com/therapyreimagined/ Credits:Voice Over by DW McCann https://www.facebook.com/McCannDW/Music by Crystal Grooms Mangano http://www.crystalmangano.com/

It’s time to reimagine therapy and what it means to be a therapist. To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.Active vs Passive LearningContinuing Education structureRole plays as a learning toolWorking with clients outside of your comfort zonePositive client outcomesHow practicing specific steps is necessary to improveGoing beyond the minimum continuing education requirements is necessary to become above averageConsultants can be found all over the world through technologyCost factors in approaching your learning curveFacebook groups aren’t the safest place to get the best feedbackImproving through specific areas comes with an ability to specialize and higher session feesResources mentioned:We’ve pulled together any resources mentioned in this episode and put together some handy-dandy links.Deliberate Practice:Tony RousmanierePrevious Episodes Mentioned:Saving Psychotherapy with Dr. Ben CaldwellFinding Your Blind Spot: Deliberate Practice Part 1Are You Sure You’re A Specialist?Our events this year:The Brand Called “You”: Legal & Ethical Issues in Developing a Personal BrandThe Therapy Reimagined Conference in Los Angeles in October 2018!! Who we are:Curt Widhalm is a Licensed Marriage & Family Therapist in private practice in the Los Angeles area. He is the Chief Financial Officer for the California Association of Marriage and Family Therapists, a Subject Matter Expert for the California Board of Behavioral Sciences, Adjunct Faculty at Pepperdine University, and a loving husband and father. He is 1/2 great person, 1/2 provocateur, and 1/2 geek, in that order. He dabbles in the dark art of making "dad jokes" and usually has a half-empty cup of coffee somewhere nearby. Learn more at: www.curtwidhalm.comKatie Vernoy is a Licensed Marriage and Family Therapist, coach, and consultant. As a helping professional for two decades, she’s navigated the ups and downs of our unique line of work. She’s run her own solo therapy practice, designed innovative clinical programs, built and managed large, thriving teams of service providers, and consulted hundreds of helping professionals on how to build meaningful AND sustainable practices. In her spare time, Katie is secretly siphoning off Curt's youthful energy, so that she can take over the world. Learn more at: www.katievernoy.comA Quick Note:Our opinions are our own. We are only speaking for ourselves – except when we speak for each other, or over each other. We’re working on it.Our guests are also only speaking for themselves and have their own opinions. We aren’t trying to take their voice, and no one speaks for us either. Mostly because they don’t want to, but hey. Stay in Touch:www.mtsgpodcast.comwww.therapyreimagined.comhttps://www.facebook.com/therapyreimagined/https://twitter.com/therapymovementhttps://www.instagram.com/therapyreimagined/ Credits:Voice Over by DW McCann https://www.facebook.com/McCannDW/Music by Crystal Grooms Mangano http://www.crystalmangano.com/

It’s time to reimagine therapy and what it means to be a therapist. To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.In this episode we talk about: Information about a recent shooting incident at the Yountville Veteran’s Home Risks that therapists can face Making sure that you take care of your own safety first and foremost! Screening for risk factors from the initial call throughout treatment Best practices for safety in private practice, agencies, and community-based work Field safety for home visits (including safety in numbers) Advocating at your agency, in your community Tarasoff and the interaction between Mental Health and Law Enforcement Setting up your room so everyone feels safe Commonsense practices to keep you safe Grounding yourself for the work once you’ve made sure you’re safe The impact of direct and secondary trauma Take care of yourself Resources mentioned:We’ve pulled together any resources mentioned in this episode and put together some handy-dandy links. CNN Article: Three Women, Suspect Dead After Hostage Standoff in Yountville, CaliforniaGo Fund Me: Jenn Gonzales Shushereba MemorialCommunity Members talking about this topic:Nabil El-Ghoroury, PhD, CAE, Executive Director of California Association of Marriage and Family TherapistsLauren Adams - @lcswhatever and her tweet about safetyAdditional Articles on the Topic: Gun Violence: Prediction, Prevention, and Policy by the American Psychological Association APA Resources for Coping with Mass Shootings, Understanding Gun ViolenceAPA: Stay Safe in PracticeNational Association of Social Workers Social Justice Brief: Gun Violence in the American CultureAmerican Counseling Association: Coping in the Aftermath of a Shooting Mass Shootings and Mental IllnessViolence Against Mental Health Professionals: When the Treater Becomes the Victim Homicides of Mental Health Workers by Patients: Review of Cases and Safety Recommendations Active Shooter Resources Our events this year:The Brand Called “You”: Legal & Ethical Issues in Developing a Personal BrandThe Therapy Reimagined Conference in Los Angeles in October 2018!! Credits:Voice Over by DW McCann https://www.facebook.com/McCannDW/Music by Crystal Grooms Mangano http://www.crystalmangano.com/

It’s time to reimagine therapy and what it means to be a therapist. We are human beings who can now present ourselves as whole people, with authenticity, purpose, and connection. Especially now, when therapists must develop a personal brand to market their practices.To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.Interview with Duane Osterlind, LMFT, CSATDuane Osterlind is a Licensed Marriage and Family Therapist and Certified Sex Addiction Therapist. He is the founder and Clinical Director of Novus Mindful Life Institute Family Counseling and Recovery Center in Long Beach, California and the creator and host of The Addicted Mind Podcast. Duane’s clinical focus is on treating individuals and couples struggling with process addictions using mindfulness and a task-centered approach. His mission, with all clients and their families, is to help people overcome life's challenges and find joy, happiness, and contentment. In addition to developing original, ground-breaking individual, couples, and family treatment programs, sharing his passion through public presentations, and conducting staff training workshops at educational and treatment centers, Duane enjoys his "hobby" of online marketing. In helping therapists connect with clients using online marketing he creates more possibilities for having a positive impact in the world. You can find Duane online at novusmindfullife.com, theaddictedmind.com, and adwordsfortherapists.com.In this episode we talk about: Duane’s story and how he got interested in Google Adwords The benefits and risks of using Google Adwords to market your practice How to show up in relevant Google searches How to weed out people who aren’t really looking for you How to get the best return on investment on your ad Targeting by keywords, determining match type for your searches How to write your ad A/B Testing Analytics and how to improve your return over time Typical spends and ROI Resources mentioned:We’ve pulled together any resources mentioned in this episode and put together some handy-dandy links.Google AdwordsGoogle AnalyticsDuane’s Adwords for TherapistsDirectories that Duane mentioned:Psychology TodayGood TherapyTheraviveOur events:The Brand Called “You”: Legal and Ethical Issues in Developing Your Personal BrandThe Therapy Reimagined Conference in Los Angeles in October 2018!!Credits:Voice Over by DW McCann https://www.facebook.com/McCannDW/Music by Crystal Grooms Mangano http://www.crystalmangano.com/