The Modern Therapist's Survival Guide with Curt Widhalm and Katie Vernoy Creating Relevant Ads
It’s time to reimagine therapy and what it means to be a therapist. We are human beings who can now present ourselves as whole people, with authenticity, purpose, and connection. Especially now, when therapists must develop a personal brand to market their practices.
To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.
Interview with Duane Osterlind, LMFT, CSAT
Duane Osterlind is a Licensed Marriage and Family Therapist and Certified Sex Addiction Therapist. He is the founder and Clinical Director of Novus Mindful Life Institute Family Counseling and Recovery Center in Long Beach, California and the creator and host of The Addicted Mind Podcast. Duane’s clinical focus is on treating individuals and couples struggling with process addictions using mindfulness and a task-centered approach. His mission, with all clients and their families, is to help people overcome life's challenges and find joy, happiness, and contentment.
In addition to developing original, ground-breaking individual, couples, and family treatment programs, sharing his passion through public presentations, and conducting staff training workshops at educational and treatment centers, Duane enjoys his "hobby" of online marketing. In helping therapists connect with clients using online marketing he creates more possibilities for having a positive impact in the world. You can find Duane online at novusmindfullife.com, theaddictedmind.com, and adwordsfortherapists.com.
In this episode we talk about:
- Duane’s story and how he got interested in Google Adwords
- The benefits and risks of using Google Adwords to market your practice
- How to show up in relevant Google searches
- How to weed out people who aren’t really looking for you
- How to get the best return on investment on your ad
- Targeting by keywords, determining match type for your searches
- How to write your ad
- A/B Testing
- Analytics and how to improve your return over time
- Typical spends and ROI
Resources mentioned:
We’ve pulled together any resources mentioned in this episode and put together some handy-dandy links.
Duane’s Adwords for Therapists
Directories that Duane mentioned:
Our events:
The Brand Called “You”: Legal and Ethical Issues in Developing Your Personal Brand
The Therapy Reimagined Conference in Los Angeles in October 2018!!
Credits:
Voice Over by DW McCann https://www.facebook.com/McCannDW/
Music by Crystal Grooms Mangano http://www.crystalmangano.com/