LTB Podcast

Second time onto the podcast for Leigh Peele (from Leighpeele.com), who is a guest I love chatting to. We get into two big topics: online training and sleep, as well as some other things around transformations and managing work: life balance.

Love doing these in person episodes - the conversations are always so much more raw. Steve & Lindsay run AMP Fitness in Boston and I asked them to come onto the podcast to chat about how they've built up AMP and how they manage being married while also running a gym together. We also get into a lot of cool stuff around building community and lessons learned from opening a gym.

In this episode, I welcome on Michael Keeler from Business for Unicorns and Mark Fisher Fitness.  Topics covered: - Michael's journey to starting MFF. - Biggest customer service lessons learnt from working in the Four Seasons Hotel. - What is good customer service? - How do you not get frustrated with people in a customer service setting? - Is the customer always right? - What can we do better as personal trainers when it comes to customer service? - How do we not become interrogators with asking too many questions? - How do we get better at speaking to our potential clients? - How are they managing 1,000 MFF members? How have they kept things personable?   Blog post mentioned (dear fitness industry)

In this episode, I go into the why what and how of everything to do with running a seminar or workshop for clients. Topics include: Why should you do it? Where to begin. What to call it? How to get people to come?  Should you charge for it? What content to talk about? Length & creating the content for it. How to encourage interaction?   What to do about being terrified of public speaking? Generating clients from it?

It was a huge pleasure to welcome on Adam Ali from Physiqonomics. We covered: - How he is dealing with the recent "success" of physiqonomics - How he comes up with the ideas for his content - How does he not let the need for likes, comments and shares dictate his self-worth/ success of his writing - The importance of not thinking that your followers need to "engage" publicly with your content for it to be doing it's job - Who does he speak to when he writes - What would his advice be to someone who is afraid of putting content out there? - Is it harder for him to put content out there nowadays than it was back when he started? - Why you should continue to do some form of "creation" when you hit dry creative phases - Tips for creating content - How he went about creating "the best fat loss article on the motherfuckin' internet" - How he's dealt with receiving negative feedback

We welcome back on to the show Mr Mark Fisher from Mark Fisher Fitness & Business for Unicorns. We cover: - Why and how you could use transformation contests. - The difference between Park & Bus Bench workouts. - Having "seasons" of fitness and how you could implement this into your life. - Visioning your 5-year plan. - What to do if you find the vision board stuff scary/ impossible. - Time management strategy (this section is so fricking useful). - How does he deal with overwhelm. - Meditation - Mark's thoughts on the why and the how.   Business for Unicorns Mark Fisher Fitness

"Play the long game and figure out why you're doing this" In this episode with the brilliant Todd Bumgardner we get into: What does Strength Faction do? How to find your work: life balance? Practical tasks to get clearer on your why. How does BSP run client reviews? How do they manage these client reviews in a semi-private model? The importance of being unique.

In this minisode, I discuss all things retention based. Why clients leave us, what we can do to increase retention rates and simple tasks that will lead to better retention rates.

We welcome back on Alwyn Cosgrove for episode 58. In this show we discuss: What Alwyn is working on just now. What he see's as the next big thing in fitness. Challenges with working with so many people. What would he look for in a coach who applied for a job at results. Does he think a fault of the industry is how easy it currently is to get in to it. Comparisons - how does he think about these? The importance of sorting out an educational curriculum for yourself. Advice for trainers who find asking for money awkward.

In this episode of the LTB Podcast, we welcome on a previous guest, Cathy MacDonald from the Art of Communication. We cover: Managing and setting yourself up for challenging conversations How to deal with a client crying What to do if you upset a client Why you should always have your hard conversations face-to-face and not through email or text How to deal with a disruptive client in a group class The power of “you”, “I” and “we” How to handle misreporting/ lying with food diaries