LTB Podcast

In today's episode, Stuart talks to Jordan Syatt. They start by talking about a story involving Jordan getting caught smoking weed by his Mum before moving into a discussion about lying and vulnerability which transitions into all things related to content creation. What platform to concentrate your time, how to get more engagement, how to stop feeling so drawn to the likes your posts receive and what single step to take to make your next post better and more. Jordan began Syatt Fitness, his online fitness coaching business, from his dorm at the University of Delaware in 2011 and has become one of the industry's leading experts in strength training, nutrition, and behavioral psychology. One of the only people in the world to deadlift 4x his own body weight, Jordan's work has been featured all over the world including a variety of media publications such as CNN, The Huffington Post, Business Insider, Men's Health Magazine, Men's Fitness Magazine, and Schwarzenegger.com Timestamps: [02.08] - Jordan tells a story about his Mum catching him smoking weed. [07.25] - Has he always been so willing to share vulnerable things on social media? [13.08] - Is social media a good place to put vulnerable things out on? [14.29] - Why it's so normal to feel drawn to the likes you get on a social media post. [15.50] - How he has learnt to view each individual post he outs on social media? [23.30] - How to start getting more likes, engagement, shares etc on your social media posts? [26.32] - Why the quantity of followers is less important than most people think. [30.02] - How he's stayed so consistent with creating content? [28.24] - What you should post about? [34.15] - Why he'd pick long-form blog posts as his number content medium. [37.22] - Taking people from social media engagement to becoming a potential lead/ someone who signs up to your service? [40.21] - Why every single piece of content has to have an IPA (immediately practical action) [43.04] - Is the fitness industry too saturated? Find Out More About Jordan: Website Instagram Find Out More About LTB: Website Instagram Facebook

In today's episode, Stuart welcomes Adam Boyd-Brown. They discuss a range of subjects including some of the big differences between online and in-person coaching, how Adam builds rapport with new clients, changing beliefs in clients and lessons learned in programme design throughout his career. Adam's qualified as a PT in 2008. He then explored multiple different avenues before finally pursuing his passion for coaching in 2016. He began as a self-employed PT working out of a small members gym in Chichester. Since then he's worked with many individuals both face to face and online through multiple channels (1-2-1 Face to Face and Online and Group Face to Face and Online) and has a business that runs a 50:50 split of in-person and online. Timestamps: [01.40] - How Adam got started in the fitness industry. [05.58] - Adam tells us about his feelings of anxiety about getting into the industry. [13.10] - How his business runs at the moment/ what a normal week looks like. [18.05] - Does he think it's necessary to go through the split shift structure most personal trainers go through with in-person? [21.00] - Coaching in person before going online? [23.07] - Differences between his online and in-person clientele? [26.20] - His online coaching consultation structure. [29.14] - Chipping away at new clients beliefs that are wrong. [33.40] - What he does to build buy-in early on with new online clients? [37.35] - How he has improved his programme design since he started in the industry? [42.10] - Autoregulation and how he uses it. [46.30] - Splitting up single-leg training with another exercise for hypertrophy clients. Find Out More About Adam: Website Instagram Find Out More About LTB: Website Instagram Facebook

In today's episode, Stuart welcomes Rachel Anne Hobbs. They have an in-depth conversation about all things to do with body image. How to go about helping your clients improve their relationship with their bodies, what to say when a client tells you they "feel fat", how to navigate the waters of marketing weight loss, using scale weight as a progress measurement, body images resources and much more (specific timestamps are below). Rachel qualified as a personal trainer in 2009 after the birth of her son. She then went to Surrey university to complete a degree in Clinical Dietetics and Nutrition, including clinical practice in the NHS for a year. Alongside setting up a private practice combining nutrition and training she did her post-grad with the IOC in performance nutrition and now leads the nutrition at the Elite Army Performance Centre part of the week. The other part of her work is within the area of dysfunctional eating, where she works one to one and in small groups. She is currently completing a post-grad in psychotherapy. Timestamps: [03.30] - Why Rachel doesn't compete in sports anymore. [06.00] - Discussion about the importance of what you look like as a personal trainer. [08.53] - How she thinks about body image when working with clients. [10.20] - Reducing the importance of how clients feel about their body image in their lives. [14.10] - How to help a client who wants to lose weight AND really doesn't like the body they are in. [16.30] - Moving towards body neutrality. [17.40] - Navigating the waters of weight loss marketing. [22.57] - Is body image a newer issue? [25.18] - How she encourages clients to improve their use of social media to help how they feel about themselves when using it. [28.35] - Are trainers qualified to talk about body image? [29.03] - Body image resources. [31.20] - Applying a non-judgemental mindset to other people as well as yourself [36.31] - Starting steps to go about helping one of your clients improve their body image if you feel underqualified? [38.20] - Does she use scale weight as a progress measurement? [41.40] - What to do if a client says "I feel fat"? [46.00] - What she teaches her son (who is 12) about body image? [47.40] - If Rachel could go back and tell her younger coaching self something about body image, what would it be? [48.38] - Realising she didn't want a bigger business and was happy where she was. Find Out More About Rachel: Website Instagram Resources mentioned on body image - 1, 2 Find Out More About LTB: Website Instagram Facebook

In today's episode, Stuart welcomes Dr. Mike Israetel. They start by discussing how Mike has gone about gaining knowledge and better himself before getting into the main principles you should be thinking about if you're a personal trainer who has clients who want to gain muscle (timestamps are below if you want to skip ahead or to specific sections!). Cofounder of Renaissance Periodization, Dr. Mike Israetel​ holds a PhD in Sport Physiology from East Tennessee State University. Formerly a professor of Exercise and Sport Science in the School of Public Health at Temple University in Philadelphia, Mike has taught several courses, including Nutrition for Public Health, Advanced Sports Nutrition and Exercise, and Nutrition and Behavior. Originally from Moscow, Russia, he has worked as a consultant on sports nutrition to the U.S. Olympic Training Site in Johnson City, TN, and has been an invited speaker at numerous scientific and performance/health conferences worldwide, including nutritional seminars at the U.S. Olympic Training Center in Lake Placid, NY. Mike has coached numerous athletes and busy professionals in both diet and weight training, and is himself a competitive bodybuilder and professional Brazilian Jiu Jitsu grappler. Timestamps: [01.45] - How Mike has gone about acquiring knowledge and bettering himself? [09.25] - What he would say to a trainer who feels like they don't know enough and are overwhelmed by how much they need to know? [20.45] - Maximising hypertrophy within a personal training setting/ some basic hypertrophy principles. [23.55] - Why it's worth trying to encourage more of your one time per week clients to come in more often. [26.30] - Hypertrophy programming principles. [32.15] - When would Mike start to add sets as a progression model in a PT setting? [41.00] - Getting clients more comfortable going closer to failure. [41.45] - Why it's important to 'reward' clients when they do perfect technique. [47.40] - Start by getting your clients good at the basics. Find Out More About Mike: RP Website RP Youtube Mike Instagram Find Out More About LTB: Website Instagram Facebook

In today's episode, Stuart welcomes Mark Fisher and Michael Keeler for the first time together. They discuss the closure of one of their gym locations, how they came to make that decision and how they've dealt with it, building awareness in your marketing, sending direct messages to followers on social media and then finish off discussing what you should look for in a business partner. Mark and Michael run Mark Fisher Fitness, a gym in New York City and Business for Unicorns, a business that helps people become great leaders through mentorship and in-person and online courses. Timestamps: [02.34] - Mark updates us about what's been happening with Mark Fisher Fitness. [05.08] - How they went about closing one of their gym locations. [08.47] - How they have emotionally processed closing down one of their gyms. [18.04] - Has having to close their Bowery location changed their perspective on owning more than one gym? [20.36] - What they would say to a gym owner who is thinking they may have to close their doors? [25.47] - Understanding how to build awareness when marketing your services or products. [29.10] - Utilising social media direct messaging to get more leads. [35.00] - What you should look for in a business partner. [43.38] - A red flag you should look out for in your business partnerships. [47.00] - Why having different interests and skillsets is an important part of why they function together so well. Find Out More About Mark and Michael: Business for Unicorns Website Find Out More About LTB: Website Instagram Facebook Free 5 Day Challenge

In today's episode, Stuart welcomes Sarah Duffield from Mac Nutrition for a second time (Dec 2017, #77). They discuss how to coach nutrition clients effectively, lessons she wishes she could tell her younger self about coaching, using reflective practice, whether PTs should separate nutrition and training, how to help clients overcome weight loss plateaus and more. Sarah is Mac-Nutrition's Head of Nutrition and lead tutor for Mac-Nutrition Uni. She has a BSc in Sport and Exercise Science from Loughborough University and an MSc in Sport and Exercise Nutrition from Leeds Metropolitan University. We discuss how to coach nutrition clients effectively, lessons she wishes she could tell her younger self about coaching, using reflective practice, whether PTs should separate nutrition and training, how to help clients overcome weight loss plateaus and more. Timestamps: [01.35] - How many team members Mac Nutrition now has. [03.30] - Selling with integrity. [10.00] - What Sarah misses about coaching clients 1-1. [11.50] - Learning to use different nutrition methods as tools in a toolbox. [16.30] - Using reflective practice for becoming a better coach. [23.25] - Transitioning from studying nutrition to coaching nutrition. [25.00] - The importance of having a community of other coaches to bounce ideas off of. [27.43] - Personal trainers separating nutrition and training in their service options. [34.48] - The services that mac nutrition offers. [37.40] - How the contact with a client works. [41.30] - A client that Sarah failed with. [46.05] - Weight loss plateaus and what to do about them. [49.54] - MN's layperson's nutrition course. Find Out More About Sarah: Instagram Mac Nutrition Website Find Out More About LTB: Website Instagram Facebook

In today's episode, Stuart interviews Dr. John Berardi. They discuss career direction and making sense of where you want to go, as well as touching on not feeling like you're doing enough and how to use social media as a personal trainer (check below if you'd like to see specific timestamps!). John is a Canadian-American entrepreneur best known as the co-founder of Precision Nutrition, the world's largest nutrition coaching, education, and software company. He's also the founder of Change Maker Academy, devoted to helping would-be changemakers turn their passion for health and fitness into a powerful purpose and a wildly successful career. Over the last 15 years, he's advised Apple, Equinox and Nike as well as the San Antonio Spurs, US Open Champ Sloane Stephens, and 2-division UFC Champ Georges St. Pierre. He's also been named one of the 20 smartest coaches in the world and 100 most influential people in health and fitness. Timestamps: [02.03] - Would he have changed anything about his book, Change Maker, due to what has happened with covid-19? [08.15] - His message to a personal trainer who is struggling just now. [10.45] - An example of a caterer who has changed his offering during covid. [14.55] - The personality profile of trainers who are successful online. [18.50] - Unique abilities, purpose and values exercise for making more sense of where to go in your career. [26.30] - Why the belief that you must become a coach in the fitness industry limits the people that come into it. [29.15] - A story about 'Dave's Killer Bread' and a gym owner who moved into mobile personal training. [35.30] - "I'm just a personal trainer, am I not doing enough?" [37.30] - Why it's important to be as much 'you' as you can be. [42.43] - Social media being detrimental to our mental and business health. [47.15] - Using social media for business growth. [49.45] - Why marketing is not just social media. [1.08.25] - The instant validation/ feedback that social media provides. Find Out More About John: Change Maker Website Instagram Find Out More About LTB: Website Instagram Facebook

In today's episode, Stuart talks to Steve Hall about how to coach clients online, charging for consultations, technique and hypertrophy, managing hunger, mini cuts, business lessons, developing rapport with online clients and much more. Steve is the founder of Revive Stronger. The name was inspired by a life changing head injury Steve suffered whilst at University. After which Steve fell in love with bodybuilding as it allowed him to build up not only his physique but also confidence. Effectively he 'Revived Stronger' and in doing so developed a huge passion to help others do the same. Now a competitive natural bodybuilder with his best performance to date being a top 5 placing in the UKDFBA international finals in 2017. In addition with over 10 years in the gym and more than 5 years coaching experience, he uses this in combination with the latest science to drive results. Timestamps: [01.28] - Steve's tells us how he got started in the fitness industry. [05.19] - How he's grown to understand the importance of technique. [09.25] - How he gets an insight into his client's technique as an online coach. [15.13] - Why Revive Stronger encourages people not to apply for coaching on their website. [20.15] - Why they don't put their prices on their website. [23.33] - Charging a small fee for initial consultations. [28.03] - Onboarding for new clients. [29.24] - Costing for setting up a membership site. [32.28] - Asking clients to sign up for a minimum of 3 months. [34.02] - Their check-in process. [41.41] - Helping clients manage hunger. [47.13] - Aggressive dieting/ mini cuts/ low calorie short term diets. [50.38] - Beta-alanine supplementation and second-level thinking. Find Out More About Steve: Website Instagram Find Out More About LTB: Website Instagram Facebook

Phil Learney has been a personal trainer in the fitness industry since the early 90s and has worked in gyms all over England ranging from small private ones to big commercial ones. At his time of retiring as a trainer, he was the second-highest charging PT in the UK. Now he educates and helps PTs grow their businesses through his company the Advanced Coaching Academy (ACA). In this episode, we discuss online coaching, how to convert inductions into clients, whether you should do single sessions, increasing your prices and more. We had a couple of audio issues which unfortunately took out a bit of the recording around the 40min mark, so if it jumps from one topic to another you know why! Timestamps: [02.27] - Where would Phil go to train clients if he had to start over? [15.37] - Education for personal trainers. [20.47] - Pricing and free sessions. [26.04] - Are single sessions worth it? [50.47] - What he did to convert inductions into clients? [35.57] - Discussion on the signing up of a client who comes in for an induction. [40.57] - Price increases. Find Out More About Phil: ACA Website Instagram Find Out More About LTB: Website Instagram Facebook

We have just launched a new podcast at LTB that is going to be run by Chris Burgess called Personal Trainer Daily. It's going to be a daily podcast that is short in length where Chris will take a common question related to being a PT and answer one per episode. In this sample episode, Chris talks you through how to handle clients who disappear after asking for your prices. Find Out More About LTB: Website Instagram Facebook Personal Trainer Daily Podcast