Molly Galbraith: Why Success Takes Time, Deep Market Research and Coaching Women

In today's episode, Stuart talks to Molly Galbraith about entrepreneurial lessons, why success takes time, the power of a shitty first draft, conducting deep market research on your clients and clients who have left and why it's still so normal for male personal trainers to shy away from topics surrounding coaching women.   Molly Galbraith is the co-founder of Girls Gone Strong, the world’s largest platform providing evidence-based, interdisciplinary health, fitness, and nutrition education for women and the health and fitness professionals who work with them—including industry-leading certification programs and coaching. Molly has been heavily involved in the fitness industry since 2004 and this is her third appearance on the podcast. Number 88 and 144 in case you'd like to go back!         Timestamps:  

• [05.45] - The concept of a rubbish first draft.
• [08.50] - Does it surprise Molly seeing where Girls Gone Strong as a company is now?
• [10.30] - Molly tells a story about loaning her father money when she was 7 years old.
• [14.15] - Does she miss having a brick and mortar gym facility?
• [22.45] - How would she start a career in the fitness industry knowing what she knows now?
• [34.12] - How GGS have conducted deep market research.
• [38.34] - Why personal trainers should conduct market research with clients who succeed and clients who leave.
• [42.19] - Why male personal trainers tend to shy away from topics surrounding coaching women like the menstrual cycle, menopause and pre/postnatal.

 

 

 

Find Out More About Molly:

• GGS Website
• Instagram
• Molly's Instagram

 

 

 

 

Find Out More About LTB:

• Website
• Instagram
• Facebook