Let's Talk Loyalty

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast hosted by Paula Thomas, where she is joined by Erin Levzow, who shares her industry-leading insights and ideas from their “Del Yeah!” program which has already won prestigious awards – including B2C app of the year and the Gold Award for Loyalty Strategy.Del Taco is the world’s second-largest Mexican fast-food restaurant chain, and its loyalty program is playing a vital role in its popularity and growth.Learn how Del Taco has created such a compelling mobile app featuring Del Yeah! Rewards to truly attract and retain its customers.Hosted by Tom Peace.Show Notes :-1) Del Taco 2)Del Yeah! Rewards3) Erin Levzow - Former Vice President of Marketing Technology3)#237: Del Yeah Rewards: Del Taco's Key Component for Business Growth

Today’s episode featuring an unusual category for us to have on the show but an incredibly interesting one. AB InBev is a company that celebrates life, especially key highlights like parties, sports and entertainment, and it describes its mission as creating “a future with more cheers”. The business brews and sells a diverse portfolio of over 500 beer brands includes global names like Budweiser®, Corona® and Stella Artois® which are sold both direct to consumer and of course to trade partners in nearly 50 countries worldwide.Joining Let's Talk Loyalty today to share AB InBev's focus on innovation and loyalty in the Mexican market is Raul Sandoval, Head of Digital Products and Loyalty from AB InBev in Mexico.Show Notes:1) Raul Sandoval⁠, Head of Digital Products and Loyalty from AB InBev in Mexico.2) AB InBev3) Murphys - When It Rains It Pours

This episode focuses on multi-award winning UK loyalty programme, VeryMe Rewards from Vodafone, featuring expert insights from Pete O’Donnell.Pete is the Head of Loyalty for Vodafone in the United Kingdom. He is an experienced senior commercial manager with a proven track record across the telecommunications industry.Pete is a key contributor to the “Understanding Loyalty in Europe” White Paper created by Mando-Connect in partnership with YouGov, which explores loyalty membership, appeal and impact across 24 European Markets.Listen to learn what makes VeryMe Rewards from Vodafone an award-winning programme, what Pete’s favourite loyalty programmes are and what’s coming next! Hosted by Charlie Hills.  Show Notes :1)  Peter O Donnell2) Vodafone3) VeryMe Rewards4) European Loyalty Whitepaper5) Mando-Connect 6) YouGov

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula is joined by Kelly N Cook, EVP, Chief Marketing and IT Officer for David’s Bridal.David’s Bridal is a US-based retailer that specializes in wedding gowns, prom gowns and formal wear, and offers an extraordinary collection of beautiful outfits for all of life’s magical moments.Operating over 300 store locations in various countries as well as online, in 2020, David’s Bridal stores created an industry first with the launch of their Diamond loyalty program, designed to leverage the buying power of the bride’s family and friends to help the happy couple earn a honeymoon of their dreams! Hosted by Tom Peace.Show Notes :-1) David's Bridal 2) Kelly N Cook 3) #236: David’s Bridal - The World's First "Crowdsourced " Loyalty Program

Aaron Dauphinee, Chief Marketing and Business Development Officer with The Wise Marketer Group and The Loyalty Academy, discusses their partnership and announces a scholarship competition for aspiring loyalty marketing professionals. They reflect on the success and growth of the Loyalty Academy, emphasizing the value of their curriculum and the benefits of being part of a community with a common understanding.

Today’s episode features insights on trust from Australia. Mark James and Bonnie McCoy from Customology recently released their updated research on customer concerns around trust and brand communications in the Australian market. As an essential pre-requisite to earning customer’s loyalty, Mark and Bonnie share their insights and advice to address what they are calling the “trust crisis”. This issue is becoming even more critical to address as we become more digitally connected, but also more disillusioned with brands and their marketing.Listen to learn from the latest research on trust with consumer insights from Australia.Show Notes:1) Mark James⁠2) Bonnie McCoy3) Customology⁠4) The Unspoken Customer

Tom’s latest short summary show covers the original podcast hosted by Paula Thomas where she is joined by Nicole Auman, Director of Brand Marketing at Sheetz.Sheetz Inc. is one of North America’s fastest-growing convenience store chains, already operating over 600 locations.Tom summarises the key insights from the original podcast on how Sheetz recent major insights and achievements, including a new subscription service, insights on the compelling role that their app is playing as a direct digital connection to their customers and of course, their store teams who serve as ambassadors of the program with customers.Hosted by Tom Peace.Show Notes :-1) Sheetz Inc⁠2) Nicole Auman3) #234: Driving Loyalty in Convenience Retail with Sheetz USA

Pablo Sordo, Chief Strategy Officer for Viva Aerobus, shares the innovative 'Doters' loyalty program unveiled by the airline. This program uniquely allows members to earn miles not only by flying but also through travel partnerships with local bus services and financial institutions. Sordo dives into the challenges of creating customer-centric loyalty initiatives within the aviation industry, emphasizing the importance of enhancing travel accessibility. He also discusses how strategic partnerships can enrich the customer experience and drive loyalty.

Johan Moolman is CEO of FNB (First National Bank)’s eBucks Rewards.  eBucks is 23 years old and has recently scooped three prestigious awards at the International Loyalty Awards, including ‘Best Long-Term programme’ worldwide. Johan has been CEO of this leading retail banking programme for eight years and in this insightful podcast, he describes the obsession with doing the right thing for the customer, which has yielded over $1bn pay out since inception.  90% of eBucks rewards are redeemed within the first 30 days of being given to eBucks members. The programme actually operates nine separate programmes to meet the demands of sub-segments of the South African market.Hosted by Amanda Cromhout. Show Notes:1) Johan Moolman2) First National Bank3) eBucks Rewards

Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas where she is joined by Kim Hardaker, Managing Director of the Etihad Guest Programme, who shares the latest ideas and insights from one of the travel industry’s leading reward programs.Etihad Guest is a world-leader in airline loyalty, renowned for delivering innovative ideas that delight members in unexpected ways!Tom provides a summary of the show that includes a proposition to support the airlines sustainability goals, and a “world-first” idea that celebrated the reopening of Australia’s borders post-pandemic.Hosted by Tom Peace.Show Notes :-1)  Etihad Guest2) Kim Hardaker3) #233: Etihad Guest - Powerful Propositions Building Emotional Loyalty