
In the Sauce
A podcast about building consumer product (CPG) startups. When Haven's Kitchen launched its fresh sauces in grocery stores across the U.S., founder Alison Cayne knew they were jumping into something crazy. In her effort to get educated, she started meeting with everyone she knew and respected who could advise her - from operations and supply chain gurus to brand marketing and social media mavens. Then she started having those conversations as a podcast so that other entrepreneurs can learn from them as well. This is the story of building Haven’s Kitchen. But it’s also the story of every growing business. Because we’re all In the Sauce.
Latest episodes

Sep 30, 2019 • 59min
Episode 50: Building on Data Alone Just Won't Cut it.
Kara Rubin is VP of Brand and Product Strategy at JUST Water. Prior to joining JUST in 2017, Kara spent over a decade in leadership at Whole Foods Market and consulting brands as well as retailers. On this episode of ITS, Kara shares her experience from all sides of the CPG world. She passes along some gems of advice about product development, channel strategy and how good prodcuts remain the most powerful way for people to vote with their dollars.In The Sauce is powered by Simplecast.

Sep 28, 2019 • 53min
Episode 49: Building Ugly Can Be Beautiful
Hugh Thomas is Co-founder and CEO of Ugly Drinks, the bright, groovy, retro looking cans of delicious, sugar-free, flavored sparkling water that just arrived from the UK after a few years of super successful sales across the pond. On this episode of ITS, Hugh and Ali break down Channel Strategy and how Ugly is growing from a UK direct to consumer brand into the US and our stores. They talk innovation and brand, and all sorts of ITS topics.In the Sauce is powered by Simplecast.

Sep 16, 2019 • 55min
Episode 48: Building an Overnight Success after 25 Years
Mike Messersmith is the US General Manager at Oatly - the oatmilk company that soared to popularity so quickly it literally created a black market. On this episode of ITS, Mike shares his wisdom on all things operations, innovation, business strategy, sales and hiring. And also how he handled the great oat milk drought of 2018.
In The Sauce is powered by Simplecast.

Sep 9, 2019 • 53min
Episode 47: Building for the Greater Good
Erin Patinkin is co-founder and CEO of Ovenly, one of NY’s top-rated bakeries. Ovenly is on everyone's list best bakeries in New York City and Erin has been recognized as one of New York’s most “badass women” in food as well as “one to watch.” On this episode of In the Sauce, Erin and Ali break down the capital needs of a good, old fashioned start up. They also discuss Ovenly’s “open” hiring practices, and how businesses at their best should influence positive social change.
Photo by Erica Schroeder
In The Sauce is powered by Simplecast.

Aug 5, 2019 • 50min
Episode 46: Building to Spark Joy
Emily Schildt is the Founder of Pop Up Grocer, a traveling pop-up grocery store, showcasing hundreds of products from the most innovative and exciting natural food brands today. With over 10 years of experience in marketing, Emily helps companies with messaging and architecture, content strategy, production, influencer programs and ad campaigns. On this episode of In the Sauce, Emily and Ali talk about what it takes for a brand to truly distinguish itself, how Emily imagined Pop Up Grocer, and why whatever she touches feels a little like magic.
In The Sauce is powered by Simplecast.

Jul 29, 2019 • 56min
Episode 45: Building Like a Bear
Matt Bachmann is the Co-Founder of Wandering Bear Cold Brew, a business he started with his friend Ben Gordon while the two were at Columbia business school in 2014. Now available online and in stores in all 50 states, Wandering Bear started with direct to office sales, heading into retail stores only after Matt and Ben knew they were onto something. On this episode of In the Sauce, Matt and Ali talk about building the business strategically, the importance of omnichannel distribution in a crowded category, and the entrepreneurial addiction to adrenaline.Wandering bears never sleep. And neither do founders.
It's HRN's annual summer fund drive, this is when we turn to our listeners and ask that you make a donation to help ensure a bright future for food radio. Help us keep broadcasting the most thought provoking, entertaining, and educational conversations happening in the world of food and beverage. Become a member today! To celebrate our 10th anniversary, we have brand new member gifts available. So snag your favorite new pizza - themed tee shirt or enamel pin today and show the world how much you love HRN, just go to heritageradionetwork.org/donate
In The Sauce is powered by Simplecast.

Jul 22, 2019 • 42min
Episode 44: Building a Super Demo Plan
Lauren Nedelman is Founder of Super Marketers, a marketing company based in the Northeast focused on demos, events and pop ups. On this episode of In the Sauce, Courtnie (Haven's Field Marketing Manager) and Lauren take a deep dive into demos: Why they're more important than ever for emerging brands, how to do them successfully, how to make a solid demo plan, and how to evaluate their impact.
It's HRN's annual summer fund drive, this is when we turn to our listeners and ask that you make a donation to help ensure a bright future for food radio. Help us keep broadcasting the most thought provoking, entertaining, and educational conversations happening in the world of food and beverage. Become a member today! To celebrate our 10th anniversary, we have brand new member gifts available. So snag your favorite new pizza - themed tee shirt or enamel pin today and show the world how much you love HRN, just go to heritageradionetwork.org/donate
In the Sauce is powered by Simplecast.

Jul 15, 2019 • 48min
Episode 43: Building Good and Doing Good
David Karr is Co-Founder and Chief Brand Cebador of Guayaki Yerba Mate, an organic, fair trade beverage company that has been thriving since 1996. On this episode of In the Sauce, David and Ali sip mate from a gourd and talk about the power that businesses have to make the world a better place.
It's HRN's annual summer fund drive, this is when we turn to our listeners and ask that you make a donation to help ensure a bright future for food radio. Help us keep broadcasting the most thought provoking, entertaining, and educational conversations happening in the world of food and beverage. Become a member today! To celebrate our 10th anniversary, we have brand new member gifts available. So snag your favorite new pizza - themed tee shirt or enamel pin today and show the world how much you love HRN, just go to heritageradionetwork.org/donate
In the Sauce is powered by Simplecast.

Jul 8, 2019 • 52min
Episode 42: Building a Lab
Tessa Price leads programming for WeWork Food Labs, which is both a workspace and an accelerator for early stage food entrepreneurs. Previously, she was the Director of Operations and Community for the failed shared kitchen startup, Pilotworks. Tessa and Ali discuss what founders can learn from the breakdown of Pilot Works, and how to build thoughtfully in an era of "entrepreneurship worship."
It's HRN's annual summer fund drive, this is when we turn to our listeners and ask that you make a donation to help ensure a bright future for food radio. Help us keep broadcasting the most thought provoking, entertaining, and educational conversations happening in the world of food and beverage. Become a member today! To celebrate our 10th anniversary, we have brand new member gifts available. So snag your favorite new pizza - themed tee shirt or enamel pin today and show the world how much you love HRN, just go to heritageradionetwork.org/donate
In The Sauce is powered by Simplecast.

Jul 1, 2019 • 52min
Episode 41: Building a Building Company
Jean Brownhill is the Founder and CEO of Sweeten, a free, award-winning service that pairs homeowners to contractors for major renovation projects. In 2015 Jean was one of only 11 African American female entrepreneurs to raise more than $1M in venture capital and to date, Sweeten has a more than $1 billion of construction projects. On this episode of In the Sauce, Jean tells Ali her story and shares wisdom on everything from leadership to fundraising to building in a heavily male-dominated industry.
It's HRN's annual summer fund drive, this is when we turn to our listeners and ask that you make a donation to help ensure a bright future for food radio. Help us keep broadcasting the most thought provoking, entertaining, and educational conversations happening in the world of food and beverage. Become a member today! To celebrate our 10th anniversary, we have brand new member gifts available. So snag your favorite new pizza - themed tee shirt or enamel pin today and show the world how much you love HRN, just go to heritageradionetwork.org/donate
In The Sauce is powered by Simplecast.
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