
In the Sauce
A podcast about building consumer product (CPG) startups. When Haven's Kitchen launched its fresh sauces in grocery stores across the U.S., founder Alison Cayne knew they were jumping into something crazy. In her effort to get educated, she started meeting with everyone she knew and respected who could advise her - from operations and supply chain gurus to brand marketing and social media mavens. Then she started having those conversations as a podcast so that other entrepreneurs can learn from them as well. This is the story of building Haven’s Kitchen. But it’s also the story of every growing business. Because we’re all In the Sauce.
Latest episodes

Jan 6, 2020 • 53min
Building a Big A$$ Squad
Ellen Bennett is founder and CEO of Hedley & Bennett, the culinary lifestyle brand that redefined the word APRON. In the past 5 years, H&B has grown into a kitchen essentials empire, creating chef's wear for over 6,000 restaurants, and outfitting home cooks from coast to coast through their website and retailers. On this episode of ITS, Ellen and Ali talk about building structure around creativity, community, and how good partnerships depend on each brand knowing who they are, who they're for, and what makes them magical.Photo Courtesy of Jim SullivanIn The Sauce is powered by Simplecast.

Dec 17, 2019 • 57min
Episode 59: Building When the Founder Isn't the CEO
Marco Canora and Andrew Garner are the force behind Brodo – the fresh bone broth that jumpstarted the broth trend in 2014. That winter, Marco opened a little window next to his award-winning restaurant Hearth, in the East Village. Soon after, Andrew came to Brodo as its CEO. On this episode of ITS, Ali speaks with Marco and Andrew about how the relationship came to be, how it works now, and what Brodo is up to in 2020.The holiday season is all about food and community. There’s no better time to show your support for food radio by becoming a member! Lend your voice and help HRN continue to spreading the message of equitable, sustainable, and delicious food – together, we can change minds and build a better food system. Go to heritageradionetwork.org/donate today to become a crucial part of the HRN community.In the Sauce is powered by Simplecast.

Dec 9, 2019 • 59min
Episode 58: Building Strategically
James Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early stage CPG brands. On this episode of ITS, Ali and Dr. Richardson talk strategy: why it's critical, how it protects founders (sometimes from themselves), what the critical elements of a good strategy are, and how a one-line competitive strategic statement can literally make the difference between a good company and a great one.The holiday season is all about food and community. There’s no better time to show your support for food radio by becoming a member! Lend your voice and help HRN continue to spreading the message of equitable, sustainable, and delicious food – together, we can change minds and build a better food system. Go to heritageradionetwork.org/donate today to become a crucial part of the HRN community.In the Sauce is powered by Simplecast.

Dec 3, 2019 • 49min
Episode 57: Building with a Sibling
Amy and Peter Rothstein are the sibling Co-founders of Dona, the spice-based beverage company that began by selling its award-winning chai concentrate to coffee shops in 2014. On this episode of ITS, Peter and Amy tell Ali all about their journey, how they manage building Dona together, what they've learned along the way as well as what's in store for Dona.In The Sauce is powered by Simplecast.

Nov 26, 2019 • 55min
Episode 56: Building on Your C's and P's
Federico Muyshondt is Chief Customer Officer at Chobani and master of all things marketing and sales. On this episode of ITS, Fed breaks down the basics of selling a product to the customer (not to be confused with the consumer!) There are so many brands out there, and while many are leaning into direct to consumer and selling on Amazon, most brands are coming to realize that good old fashioned stores are a critical key to growth.In the Sauce is powered by Simplecast.

Nov 18, 2019 • 53min
Episode 55: Building a Supply Chain Platform
Rodney Manzo is the founder and CEO of Anvyl, a technology platform focused on supply chain, that has helped brands like Hims, Native and S’well create more simplified, more transparent production, warehousing and distribution systems. Often, the difference between a good brand and a great business are its relationships with suppliers. On this episode of ITS, Rodney shares his expertise and some helpful "back end" tips, that will in turn produce higher-quality products more efficiently.In the Sauce is powered by Simplecast.

Nov 4, 2019 • 53min
Episode 54: Building to Satisfy a Craving
Kheedim Oh is the founder of Mama O's Kimchi, the brand that took the staple Korean fermented condiment and made it mainstream. On this episode of ITS, Kheedim tells Ali how he's built Mama O's from the ground up — starting with $50 and a skateboard to sellingo n Whole Foods shelves across the U.S. They discuss educating retail buyers and consumers about kimchi, and everything he's learned along the way. And yes, Mama O's is named after Kheedim's mama.Join Heritage Radio Network on Monday, November 11th, for a raucous feast to toast a decade of food radio. Our tenth anniversary bacchanal is a rare gathering of your favorite chefs, mixologists, storytellers, thought leaders, and culinary masterminds. We’ll salute the inductees of the newly minted HRN Hall of Fame, who embody our mission to further equity, sustainability, and deliciousness. Explore the beautiful Palm House and Yellow Magnolia Café, taste and imbibe to your heart’s content, and bid on once-in-a-lifetime experiences and tasty gifts for any budget at our silent auction. Tickets available now at heritageradionetwork.org/gala.In the Sauce is powered by Simplecast.

Oct 28, 2019 • 44min
Episode 53: Buidling Demand Vs. Creating Demand
Laura Davis Gross is the co -founder and CEO of Family Meal, a creative and marketing cooperative that helps emerging brands craft their stories, find their audiences and build their businesses.On this episode of ITS, Laura breaks down brand, marketing, messaging and listening. She and Ali discuss how to use consumer feedback to build trust with consumers and create an organic consumer base that holds fast and returns again and again.Join Heritage Radio Network on Monday, November 11th, for a raucous feast to toast a decade of food radio. Our tenth anniversary bacchanal is a rare gathering of your favorite chefs, mixologists, storytellers, thought leaders, and culinary masterminds. We’ll salute the inductees of the newly minted HRN Hall of Fame, who embody our mission to further equity, sustainability, and deliciousness. Explore the beautiful Palm House and Yellow Magnolia Café, taste and imbibe to your heart’s content, and bid on once-in-a-lifetime experiences and tasty gifts for any budget at our silent auction. Tickets available now at heritageradionetwork.org/gala.In the Sauce is powered by Simplecast.

Oct 23, 2019 • 56min
Episode 52: Building Beyond Chocolate and Vanilla
Pooja Bavishi is the founder of Malai, the crazy-delicious, Indian-influenced ice cream. On this episode of ITS, Pooja and Ali discuss building a CPG brand at the same time as brick and mortar and catering businesses. They discuss the different types of entrepreneurs, what steps Pooja first took after she decided to bite the ice cream bullet, and why proving your concept is perhaps the most valuable time and money you can spend.Join Heritage Radio Network on Monday, November 11th, for a raucous feast to toast a decade of food radio. Our tenth anniversary bacchanal is a rare gathering of your favorite chefs, mixologists, storytellers, thought leaders, and culinary masterminds. We’ll salute the inductees of the newly minted HRN Hall of Fame, who embody our mission to further equity, sustainability, and deliciousness. Explore the beautiful Palm House and Yellow Magnolia Café, taste and imbibe to your heart’s content, and bid on once-in-a-lifetime experiences and tasty gifts for any budget at our silent auction. Tickets available now at heritageradionetwork.org/gala.In The Sauce is powered by Simplecast.

Oct 7, 2019 • 54min
Episode 51: Building is All About Listening
Jordana Kier is the co-founder of LOLA, the first lifelong brand for a woman’s body. On this episode of ITS, Jody and Ali talk about the MUSTS of building an online-only, subscription-based brand. They discuss research, focus groups. and why Lola communicates with its consumers way differently than the X feminine care brands (Tampax, Playtex, Kotex)In the Sauce is powered by Simplecast.
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