The Purpose Made Podcast

In the vibrant tapestry of emotive branding and transformative storytelling, we're threading together narratives that shift perspectives and inspire innovation. Today, we welcome to our podcast the phenomenal Duke Stump, a game-changer in the realm of emotive branding and a master craftsman in the art of forging meaningful company cultures. Hailed by Forbes as one of the top 50 Game-Changing CMO’s, Duke has dedicated over three decades to building iconic global brands like NIKE, Seventh Generation, and Lululemon.In this episode, we invite you to take a deep dive into Duke's world, as he shares his journey from the colourful decades of the 60s and 70s to his current 'Bonfire With Soul' endeavours. We discuss his transformative experiences at the helm of some of the world's most iconic brands and how these experiences have been a rich petri dish for learning, innovation, and reimagining brand in a lifelong quest for curiosity.Duke will talk about the power of emotionally charged branding, as he takes us on an exploration of his guiding principles together with the mantra of "Don't Create Magic, Create The Conditions For Magic to Happen." We will learn about the importance of building brands that last the test of time, together with cultures and brands that foster creativity, biomimicry and forging brands of meaning in our ever evolving world.We touch on brands that inspire such as the work of Oscar winners We-Present to the inspirational work of A24, Creative Mornings, TrackSmith, Night, Prime and Unit 9. We also delve deep into the creator economy and why trust and leadership are central to creativity and brand innovation, as well as the role they play in shaping brands and purpose led movements for change.We will dissect lessons from Patagonia and the disruptive innovation philosophy behind Ben & Jerry's, all while probing into the ever-evolving realities of brand. The notion that honesty trumps perfection is dissected, alongside the liberating aspects of constraints in brand building. We will touch upon the beauty of simplicity and significance in creativity, and why the most resonant brands are those that inspire, move people, and make us feel part of the story.Duke's wisdom takes us beyond traditional business models, prompting us to "Unlearn Business As Usual." He champions a human-centered philosophy, a life-long learning mindset, and a persistent challenge against the status quo. Drawing on insights from Nike's legendary EKIN program, the Dasgupta Review, poetry, philosophy, and his own trailblazing work 'Bonfire with soul', Duke underscores the absolute need for impact-driven branding and relentless innovation.This episode isn't just another podcast—it's a vibrant tapestry of branding evolution, a powerful testament to the might of storytelling, and a rallying cry for challenging norms. As Duke reminds us, now is the time to 'quiet our cleverness'. So tune in and let these narratives fuel your inspiration and curiosity. As Walter Landor astutely observed, "Products are made in a factory but brands are created in the mind."Enjoy! Hosted on Acast. See acast.com/privacy for more information.

What unifies Nike, AI, and empathy in an intriguing trilogy of transformation? Answering these questions is the life’s work of today’s guest, Dev Patnaik, a visionary leader whose impact reverberates in the corridors of the world's most admired companies.Nurtured in the dynamic incubator of business innovation, Patnaik has created a legacy that spans advising CEOs at Starbucks, Target, Nike, Universal, IBM, Intel, Virgin, and more, whilst shaping the minds of MBA and design students at Stanford University. Today, we explore the nuanced layers of leadership, emotional connection, empathy, and the captivating paradoxes of progress.In this episode, we unmask the mysteries and potential of AI and the strategic approach of managing 'horizons 1 through 3'. We also delve into the nuances of collaboration in an era of increasing education and polarisation, disaster capitalism, and humanity's intertwined future with AI. Dev, a maestro of ideas, skilfully weaves these diverse threads into a comprehensive tapestry of knowledge and perspective.Just as Google's search algorithms distil the chaos of the web to deliver what we seek, Dev, with his diverse experience in business strategy, innovation, and human-centred design, brings clarity to the future's turbulent waters. His insights, enriched with profound wisdom and impactful experiences, serve as a guiding light in the stormy seas of rapid technological, societal, and environmental changes.From the strategic boardrooms of Jump Associates to the enlightening classrooms of Stanford University, from authoring the acclaimed book 'Wired to Care' - heralded as a beacon for the challenging years ahead by Malcolm Gladwell - our conversation takes intriguing detours. We demystify the concept of the minimal viable product, the pillars of a purpose-driven company, and the intricate choreography of empathy and purpose.Our conversation, rich with intellectual allure, illuminates the delicate interplay of leadership, humanity, technology, and societal evolution. If the exciting intersection of business strategy and human empathy piques your curiosity, or if the future of AI ignites your imagination, this episode will be a feast for your senses. Join us on this journey into the core of innovative leadership, and let's collectively chart our course into the future.In this episode, we delve into:Patnaik's inspiring journey from authoring a globally acclaimed book to shaping tomorrow's business leaders.His unique perspective on leading through change and the necessity of emotional connection in leadership.The unexplored realms and immense potential of AI, seen through the lens of an experienced innovator.The socio-political landscape of the world, with discussions on China, Taiwan, and the Russia-Ukraine conflict.The crucial role of minimal viable products in establishing the bedrock for growth.The core principles that shape a purpose-driven company and the dance of empathy and purpose.Empathy isn't merely a buzzword; it's a catalyst for change, a compass in stormy seas of uncertainty, and a guiding light toward a future marked by understanding, inclusivity, and collective growth. As you venture forth, ask yourself: How can you apply the lessons from Dev's empathetic leadership in your life? How can you leverage this understanding to lead with compassion, to shape a world where everyone feels seen, heard, and valued? After all, the future isn't solely in the hands of a few leaders - it's in yours, too. Let's shape it with empathy at the helm and together transform lives through learning and growth whilst cultivate a world wired to care. Hosted on Acast. See acast.com/privacy for more information.

Welcome, as we journey into the life of Doug Griffin, a technology pioneer whose influence pervades the spheres of gaming, cinema, & digital storytelling. Griffin, forged in the fiery crucible of 1990s innovation, has a legacy extending from bringing to life the legendary Star Wars universe for Lucasfilm to crafting immersive worlds that reverberate globally. Our discourse today is a vibrant voyage through the multifaceted terrains of cinema, gaming, & disruptive technology.Herein, we excavate the prospects & hurdles of tech like OpenAI, Google Bard, Midjourney & Apple's latest wonder - the Vision Pro - envisioning their capacity to reweave the texture of our lives & society. In a world where technology's evolution has hyper-accelerated from decades-long progress in the '90s to near-monthly metamorphoses, Griffin's diverse background in biomechanics, gaming, visual effects, & AI presents a beacon of insight amidst these churning currents. Griffin's career, studded with successful start-ups & colossal acquisitions by industry giants like The Walt Disney Company, Apple, & Roblox, imparts perspectives imbued with profound wisdom & experience.From breathing new life into cherished characters from cultural cornerstones like Harry Potter & Pirates of the Caribbean to foreseeing a future where generative AI animates our habitats with such personas for real-time, interactive escapades, our dialogue takes fascinating diversions. Together, we decipher the recent E.U. AI Act, contemplating its prospective ripple effects on tech, governance, & its potential to redraw the landscape of society.Our conversation, overflowing with intellectual intrigue, highlights the nuanced dance of technology, creativity, entertainment, & societal evolution. If the thrilling nexus of technology & storytelling sparks your curiosity, or the future of AI fuels your imagination, this episode offers an exhilarating symphony for your ears. So, join us on this journey into the heart of technological innovation & lets collectively navigate the trajectory into the future.In this episode, we explore:Griffin's inspiring ancestry & the enthralling tale of Oakridge - The Secret City That Built the Atomic Bomb.His metamorphic shift from architecture to tech, ignited by the advent of the Pentium processor in the late '90s.His enthralment with human performance & the confluence of exercise physiology & biomechanics with the gaming industry, spurred by PlayStation One's emergence.His dynamic engagements in media & entertainment - spanning from Biovision, EA to Lucasfilm, contributing to franchises like Star Wars, The Mummy Returns, Harry Potter, & Pirates of the Caribbean.The revolutionary power of AI within the creative culture of games, movies, & the creator economy.The intersecting vectors of innovation & societal influence.The future promise of AR, VR, AI, OpenAI, Stable Diffusion, DALL-E, Google Bard, Machine Learning, & Midjourney in an era of swift evolution & democratized access.A proficient analysis of Apple's new Vision Pro.The potentials & complexities of venture capital.The forthcoming era of AI in storytelling, creativity & healthcare.The importance of aligning with your passions and embracing change.Our journey with Doug today has given us insights & questions. Now, it's your turn. Ask yourself: How do you want to shape our collective future? Whatever your answers, act on them. Engage in conversations, challenge norms, embrace change, & above all, be curious. The future is not just in the hands of the Doug Griffins of the world. It's in yours too. The narrative is ours to write, technology ours to steer, & the future ours to shape. Hosted on Acast. See acast.com/privacy for more information.

Welcome to the extraordinary life of Johnny Ward—an adventurer whose tenacity knows no limits. From humble beginnings to the world's farthest corners, his story is a testament to courage and resilience.Rejecting the notion of an ordinary rags-to-riches tale, we delve into the extraordinary journey of a boy from a single-parent home in Kilkeel. His audacious spirit defied all expectations, leading him to visit every country, scale the seven summits, reach both poles, and complete a grueling 50-day, 3,200 nautical mile row across the Atlantic Ocean.In this episode, we trace Johnny's unique trajectory—from standing atop Everest to the creation of a multi-million dollar blogging empire, born from a mere $150. His story stands as a compelling testament to the limitless potential our dreams can ignite.However, every tale has its shadows. We explore Johnny's personal struggles with depression, casting light on the reality that mental health issues don't distinguish between levels of success. His story reminds us of the paramount importance of mental health, no matter our achievements.Beyond the adrenaline-fueled adventures, Johnny's life is a treasure trove of invaluable lessons—from unsettling encounters in Liberia to audacious ventures into Yemen. His experiences provide a rich well of insights, including the pivotal role of social media and websites, and the often-underestimated value of adversity in the journey to success.Rather than basking in his success, Johnny illuminates the path for others. Through his NGO, Mudita Adventures, he transforms his triumphs into lifelines for those less fortunate. We examine how Johnny has used success as a catalyst to impact the lives of others, from building a school in Senegal to other philanthropic initiatives.Johnny Ward's journey is a resounding testament that success is not an end, but a stepping stone to bigger dreams. This episode is an invitation for entrepreneurs, adventurers, and aspiring philanthropists to dream bigger, shatter boundaries, and channel victories into wider positive impacts.So, join us as we explore the mesmerizing journey of Johnny Ward. This is more than a story; it's a chronicle of unyielding determination, a unique roadmap to success, and a beacon for those bold enough to leave a lasting legacy in the world.Remember: Dream Big. Travel Far. Live Full. Hosted on Acast. See acast.com/privacy for more information.

Spirituality has often been dismissed by skeptics —but what if I told you it holds the key to unlocking the full potential of the human brain?Revolutionary advancements in neuroscience, genetics, and epidemiology reveal a fascinating fact: humans are innately wired for spirituality. More importantly, when this spiritual facet is awakened, it transforms us. Our brains evolve into stronger, more resilient entities, enhancing our lives with deeper meaning, purpose and fulfilment.Our distinguished guest today, Dr. Lisa Miller, isn't just an expert in this field; she's a pioneer, challenging the traditional skepticism towards the 'science of spirituality'. In this thought-provoking episode, we explore the emerging scientific research that validates the integral role of spirituality in fostering robustness, resilience, and a heightened sense of personal fulfillment.Educated at Yale University and the University of Pennsylvania, Dr. Miller currently teaches at Teachers College, Columbia University. She's the driving force behind the Spirituality Mind Body Institute, the Ivy League's first entity dedicated to spirituality and psychology. Our conversation weaves a rich tapestry of science and spirituality, exploring how disciplines such as neurology, neurobiology, genetics, epidemiology, and psychiatry can shed light on the remarkable mental health benefits of an awakened brain.We delve into captivating segments, including:Depression and Spiritual Awakening - Two Sides of One Door: This segment offers a riveting perspective on depression as a potential gateway to spiritual awakening, integrating discussion about IVF, the spiritual child, groundbreaking MRI studies to her work with the US Armed Forces and techniques to enable your own awakened brain.The Neuroscience of Spirituality: An illuminating exploration of how various scientific disciplines affirm the mental health benefits of an awakened brain.Accessing Innate Spirituality - A Practical Guide: Tangible strategies to tap into your innate spirituality and bolster traits like grit, optimism, and resilience.Harnessing the Awakened Brain for Resilience: Ways you can leverage the awakened brain to help navigate life's challenges, such as addiction, trauma, and depression.Join us on this enlightening intellectual journey, discovering how spirituality can reshape your life. Tune in as we together explore the mysteries of the 'Awakened Brain and the Neuroscience of Spirituality.I sincerely hope you enjoy the listen as much as I enjoyed the conversation with Dr. Miller. It's an episode you won't want to miss! Hosted on Acast. See acast.com/privacy for more information.

Ever wondered what it's like to shape the future of the gaming industry? Buckle up, because we're diving deep into the extraordinary journey of Andy Billings, Ph.D., the brains behind EA's ascendancy in this sensational episode.Andy's a living legend who's spent 25 years at EA, helping transform it into a global gaming giant. He's got a unique knack for making anyone feel like the smartest person in the room, but don't be fooled – he's a mastermind when it comes to leading companies through technological change and financial intelligence.Here's what we're unpacking in this incredible episode:The Genesis of EA: How EA grew from a fledgling start up into a global gaming powerhouse.The Billion-Dollar Gaming Boom: With 5 billion active players projected in the near future, how does the industry plan to cater to this explosive growth?The Console Wars: Journey back to the 90s, where the genesis of a collaboration with football coach John Madden and the innovative talents of EAs founder Trip Hawkins reshaped EA's destiny.Gaming as a Cultural Force: It's not just entertainment – it's an art form that shapes our society.Leadership Lessons from EA: Discover how EA cultivated future industry leaders and countered market disruptions using strategic leadership programs.The Digital Revolution: From the rise of live services, E-Sports, and mobile gaming to the limitations of packaged goods, we'll dive into EA's digital transformation journey and the significance of Sim City, John Riccitiello, Larry Probst, and Andrew Wilson.AI and the Future of Gaming: What does the rise of AI mean for the gaming industry, and how is it influencing cultural behaviours and society?By the end of our chat, you'll gain insider knowledge on the gaming industry, learn powerful leadership lessons, and get a sneak peek into the future of gaming.Intrigued? Then tune in, sit back, and join us for an enlightening conversation with Andy Billings. Don't forget to subscribe and leave us a review on Apple Podcasts, Spotify, and wherever you get your podcasts.Remember, disruption isn't a stumbling block – it's the springboard for transformation. We all have the strength to shape the course of the future, and it all originates from welcoming the unfamiliar. Stay curious! Peter Hosted on Acast. See acast.com/privacy for more information.

Curious about the secret to success for a world-record-holding 2:17 marathoner who also expertly manages family and a full-time job? Look no further than this unmissable episode of the Purpose Made Podcast, where we reveal the captivating story of ultra-running legend Michael Wardian, The Unstoppable Ultra. Find out how he conquers the seemingly impossible, maintains family life, navigates a demanding career, and remains unwaveringly dedicated to the joys of running.At Purpose Made, we believe in the power of purpose and the boundlessness of potential. Immerse yourself in this stimulating conversation that will shift your perspective and spark your passion for embracing challenges and unlocking your own limitless potential.In this episode, we embark on a journey through Mike's awe-inspiring life, uncovering the secrets behind his ability to defy limitations and achieve the incomprehensible. Episode highlights:Boston and the turning point that ignited Mike's passion for runningHis strategy for maintaining consistency and avoiding burnoutThe epic cross-country adventure: running across America for 61 daysHow Mike balances fatherhood, career, and record-breaking aspirationsConquering legendary races like the Hardrock Hundred Miler and the Badwater UltramarathonSetting Fastest Known Times (FKTs) around the globeMike's career as an international shipbroker and the invaluable life lessons derived from runningThe ultra-runner's innovative plant-based approach to nutrition and peak performanceCultivating unshakable mental resilience and transforming failure into growth opportunitiesMike's thrilling bucket list endeavors: from rowing across the Atlantic to becoming a professional pickleball playerIn the words of Steve Prefontaine, "To give anything less than your best is to sacrifice the gift." This episode embodies that spirit, demonstrating the power of passion and commitment, and inspiring us all to unlock our boundless potential.Join us for this captivating and motivating episode of the Purpose Made Podcast: Mike Wardian: The Unstoppable Ultra - A Journey to Ultra-Running Greatness. Listen now, and let the inspiration flow!If you enjoyed this episode, please subscribe, and leave us a review on Apple Podcasts, Spotify, and wherever you get your podcasts.Thank you for listening, and we hope you enjoy! Hosted on Acast. See acast.com/privacy for more information.

Can a company with over 160 years of history truly transform itself into a catalyst for positive change in the world? This burning question inspired our exploration into the captivating story of Tate & Lyle. Join us in this riveting episode, featuring Rowan Adams, Executive Vice President of Corporate Affairs at Tate & Lyle, as he delivers a remarkable account of the company's journey from sugar producer to sugar reducer."Deep down, we knew we needed to change, and it would take time. We'd been on that path for a while, but we realized we needed to become a more contemporary company, addressing the issues society faces today." ~ Rowan Adams.In Segment 1 - Navigating a Changed Landscape: Rowan delves into the realities of the sale of Tate & Lyle's sugar business to American Sugar Refining (ASR) for £211m, coupled with the emergence of visionary, compassionate leaders who are reshaping the global stage amidst the realities of today's geopolitical climate, including the impacts of SVB, the Cost-of-Living Crisis, Global Recession, and the intertidal nature of Britain, Russia, Ukraine, and beyond.In Segment 2 - The Evolution of Tate & Lyle: Rowan candidly recounts the story behind the company's extraordinary transformation and how their unwavering commitment to purpose has spurred them towards meaningful innovation.In Segment 3 - The Power of Purpose in Business: Rowan unveils how purpose is revolutionizing businesses, offering unique opportunities to tackle pressing global challenges while integrating ESG values into core strategies.In Segment 4 - The Road Ahead: Rowan reveals Tate & Lyle's ambitious long-term roadmap, highlighting their resolve to enhance lives while reducing their impact on the planet alongside key thoughts and takeaways.This is an episode full of thought-provoking insights to guide your transformative journey, as Rowan's enlightening revelations are sure to empower and inspire you.At Purpose Made, we believe that your purpose is your power, and your potential is limitless. So, immerse yourself in this stimulating conversation that will shift your perspective and spark your passion for a sweeter, more sustainable future.If you enjoyed this episode, please subscribe, and leave us a review on Apple Podcasts, Spotify, and wherever you get your podcasts.Change is inevitable, but the way we embrace it can shape our future. Tate & Lyle's transformation is a testament to the power of commitment, purpose, and resilience in driving positive change by cultivating long-term, future-conscious thinking and behaviour – an antidote to short-termism. Join us on the Purpose Made Podcast to explore the possibilities of transformation and unleash the limitless potential within.Thank you for listening, and we hope you enjoy!Peter🔗Over half the world's population could be overweight by 2035 - https://www.weforum.org/agenda/2023/03/top-health-stories-global-obesity-march-15/  Edelman Trust Barometer 2023 - https://www.edelman.com/trust/2023/trust-barometerThe Intergovernmental Panel on Climate Change Report - https://www.ipcc.ch Hosted on Acast. See acast.com/privacy for more information.

Embrace the challenge and conquer the impossible. This is the unwavering spirit of the Royal Marines, encapsulated in the famous motto, "No cuff too tough." It's a creed that inspires the bravest and boldest to push beyond their limits, to improvise, adapt, and overcome any obstacle in their path.Today, we have the honour of hearing from a true embodiment of this creed - Simon Jeffries. As a former Royal Marine Commando, Simon has faced some of the toughest challenges imaginable. But with eight years of service and three tours under his belt, he has emerged as a true beacon to the power of mindset, resilience, belief, and courage."Mindset is a skillset, but if you don't treat it as that, things are never going to change." ~ Simon Jeffries. From the battlefield to the boardroom to co-founder of the Natural Edge, Simon's indomitable spirit has never wavered. Through his experiences in special forces, he found a kindred spirit in his business partner, John Sykes-Popham. Together, they have forged a path of success that reflects the same unbreakable determination that drives the Royal Marines.This is a conversation about the primacy of purpose, the power of passion, and the pursuit of self-discovery. It's about resilience, self-accountability, and overcoming limiting beliefs. And it's about the embracement of pain as a crucible for growth and development. Ultimately, this is a conversation about what it means to forge true confidence, to chase down your dreams and live a life of happiness and purpose.In Segment 1- From Battlefield to Boardroom: Simon shares his background as a Special Forces soldier and his transition to a management consultancy in London. While it was prestigious and well-paid, Simon felt like something was missing in his life.In Segment 2 - The Wake-Up Call: Simon talks about his wake-up call in 2017 that made him realise he wasn't living life to the fullest. He quit his job and pursued his passion for coaching. Simon discusses the struggles he faced in finding his purpose and the importance of mindset and motivation in overcoming obstacles.In Segment 3 - Forging True Confidence with Purpose: Simon explains how he helps others find true confidence by focusing on personal development, growth, and living with purpose. He shares tips and strategies for developing a growth mindset and overcoming self-doubt, imposter syndrome, the fishbowl effect, comparison paralysis and more.We hope this conversation will shift your perspective and inspire you to invest more deeply in your own pathway toward forging true confidence, to chase down your dreams and live a life of happiness and purpose.So, join us on the Purpose Made Podcast, where we believe that your purpose is your power, and your potential is limitless.If you enjoyed this episode, please subscribe, and leave us a review on Apple Podcasts, Spotify, and wherever you get your podcasts.Thank you for listening and we do hope you enjoy!Peter BellFounder, Purpose Made &Host of the Purpose Made PodcastSlink: https://myslink.app/thepeterbell Hosted on Acast. See acast.com/privacy for more information.

Imagine being one of the very few people in history to descend deep into an Antarctic iceberg and come face-to-face with the mysteries hidden beneath the ice. Imagine then being trapped inside this underwater abyss whereby the split-second decisions you make determine whether you live or die. This is the remarkable true story of today’s guest Jill Heinerth.Jill is one of the most accomplished underwater explorers on the planet who has accomplished feats that only a handful of people in history have ever achieved.She famously captained an expedition in 2001 to become the first-ever to cave dive inside an iceberg, notably the B-15 iceberg in Antarctica, the largest recorded iceberg roughly the size of the island of Jamaica and was the leader of a team that discovered the ancient watery remains of Mayan civilisations.During this phenomenal conversation, Jill takes us on an intimate journey deep into the inner depths of her world, whereby fear must be reconciled, and a mission's success balances between knowing one's limits and pushing the envelope of human endurance.We discuss topics such as facing fear, the Tham Luang cave rescue, sexism, imposter syndrome, and the challenges that come with pushing one's limits, such as physical and emotional stress, isolation, PTSD to the grief and loss which go hand in hand to the career she loves. More people have died exploring underwater caves than climbing mount Everest, as Jill emphasises the importance of embracing fear as a positive catalyst, and how by embracing darkness, we learn to not just manage fear but thrive within it.Jill's story is a testament to the power of pursuing one's passion and pushing one's limits. By embracing fear, leaning into challenges, and persevering through adversity, we can achieve greatness and discover the extraordinary within ourselves."Jill’s extraordinary path from under Antarctic icebergs to tropical blue holes is proof that real life is far more exciting than fiction." ~ James Cameron, Academy Award-Winning DirectorJill is an absolute delight. I loved getting to know her—and I know you will too. Jill's message is one of resounding resilience, perseverance, and an unwavering commitment to living life to the fullest as when we transcend the fear of failure and terror of the unknown, we are all capable of great things, personally and as a society.We might not always know where the journey will lead us. We might feel a burden of difficulty. But all paths lead to discovery. Both good and bad life events contribute to the fabric of who we are as individuals and as a civilisation. If we continue to trek purposefully toward our dreams, into the planet and beyond, we just might achieve the impossible. Enjoy!🔗https://www.intotheplanet.com Hosted on Acast. See acast.com/privacy for more information.