The Gartner Sales Podcast

During this podcast, Brent and Craig explore the specific steps sales teams can take to adapt their commercial messaging for prospective customers navigating the world of COVID-19. They also review the importance of changing customer buying behavior, customer (re)segmentation, and competitor considerations.  Runtime 30:10

During this podcast, Brent and Robert discuss the specific steps suppliers can take to significantly boost the value of customer-facing quarterly business reviews.  The conversation ranges across five dimensions:  purpose, content, attendees, frequency, and engagement style.   Run Time: 34:27Robert Blaisdell is a Sr. Director Analyst in the Gartner Sales Research and Advisory covering all aspects of sales but with a primary responsibility for account management and growth focusing on account planning and management along with key account management.  Mr. Blaisdell has 20 years of experience in strategic account management, sales enablement, sales L&D, strategic planning and marketing.

During this podcast, Brent and Shayne discuss design principles for any good sales kickoff meeting and then explore the application of those principles to a virtual setting.  The podcast also identifies and addresses a number of challenges and opportunities specific to the virtual setting.  Run Time: 40:41

Steve Herz, a sales compensation design expert, shares his insights on navigating uncertain economic times. He discusses the trade-offs sales leaders face between motivating sellers and managing cash flow. Herz emphasizes the importance of updating incentive plans quickly to boost morale but warns of potential future adjustments. He advocates for strategic, flexible compensation structures that align with long-term business goals, and highlights innovative approaches to incentives that adapt to market shifts.

During this podcast, Brent and Doug discuss how virtual training not only provides significant advantages, such as improving access to sellers, flexibility in training delivery and learning retention, but also reduces sales training costs. The podcast also covers best practices and key considerations for transitioning from face-to-face training to virtual training. As an analyst, Doug Bushée is recognized as a thought leader in sales and sales enablement. He has researched, written and spoken extensively on sales training, sales content and other topics related to seller and buyer enablement. Before coming to Gartner, Doug spent over 25 years leading sales, marketing and sales enablement teams for Xerox.Run Time: 30 Minutes 

Brent Adamson sits down with Gartner’s Maria Boulden to discuss the challenges and risks of returning field sellers to the field, along with some of the protocols likely necessary to make that happen.

Coming soon, the Gartner Sales Podcast, with Brent Adamson. The Gartner Sales Practice is excited to introduce its new podcast featuring some of our best researchers and analysts discussing their latest findings and the practical implications for sales leaders around the world.

The single most unproductive question you can ask customers today is, “How can we help?” Gartner Distinguished Vice President and podcast host, Brent Adamson, examines two critical dimensions of customer engagement in a time of deep economic uncertainty and disruption: How to engage customers productively and how to manage tough customer conversations. Both are critically important for sales success today.