Strong By Design Podcast

Send us a text  Often times life throws you a curve ball.  And in the case of our special guest today on Strong By Design, life actually took away the opportunity to throw a curve ball.   When purpose and passion are connected at a young age, it’s a wonderful thing and you feel invincible. You actually see yourself living out your dream vividly.   But when you realize the life that you’ve dreamed of is never going to happen, how do you recover? How do you respond? What do you do to reinvent yourself and discover your new identity?  Troy Ericson Is a Direct Response Copywriter & Email Deliverability Expert whose persuasion has generated over $50MM since 2019. But not that long ago he thought he was going to be a on the mound as a Major League baseball pitcher.    “When you’re this guy who is supposed to be really good at pitching in college and all of a sudden, you can't play catch, you feel like you’ve lost your purpose… You have no meaning.” - Troy Ericson    Time Stamps   00:49 – Welcoming today’s special guest on the ‘Strong by Design’ podcast  04:29 – Get to know Troy Ericson, owner of ‘Lead Paramedic’  10:25 – Troy on what it’s like to lose your identity  20:22 – Troy shares lessons learned after a major life change  24:58 – Discover how he got into copywriting and Facebook marketing  30:09 – Should you go to college? Troy's advice to young, aspiring entrepreneurs  Start the New Year with more Focus, Clarity & Mental Energy!Grab some Neuro-Thrive at a Discount - Use Code: SBD2026 🧠 Your Brain will Love you 💙Support the showConnect w/ CriticalBench: Youtube Facebook Instagram CriticalBench.com StrongByDesignPodcast.com

Send us a textHere’s the truth — illness starts before the symptoms appear. Treating only the symptoms of a disease does not help you recover your health. You need to get to the bottom of what caused your illness to begin your healing journey.  The path of healing helps you discover not only who you are, but enables you to create the life of your dreams. We support this by addressing the emotional and spiritual components of breast cancer, so deep healing can occur.  “There is always a path for healing.”  -Dr. Carol Lourie  Dr. Carol Lourie is a Naturopath, Acupuncturist and Homeopath with over 35 years of clinical experience.  She’s helped thousands of women recover their health after a breast cancer diagnosis through her holistic protocols involving nurturing nutrition, targeted supplementation, healthy lifestyle changes, and an empowered mindset. Today on SBD we talk to Carol about her Empowered Against Recurrence program and the 5 steps to breast cancer empowerment.    “The phrase ‘cancer is a metabolic disease’ is connected to your lifestyle and the choices you make about self-care. It is also connected to how you eat and how you nourish your body.” - Dr. Carol Lourie    Time Stamps   00:00 – Does sugar feed cancer?  00:40 – Welcome to the ‘Strong by Design’ podcast  3:41 – Get to know today’s special guest, Dr. Carol Lourie  06:37 – Dr. Carol shares how she got into functional and integrative medicine  12:07 – The power of having an empowered approach to breast cancer  16:02 – Why cancer is a metabolic disease  Start the New Year with more Focus, Clarity & Mental Energy!Grab some Neuro-Thrive at a Discount - Use Code: SBD2026 🧠 Your Brain will Love you 💙Support the showConnect w/ CriticalBench: Youtube Facebook Instagram CriticalBench.com StrongByDesignPodcast.com

Send us a text  I’ll never forget the moment when my fiancée Anne turned to me after I had been told that I could never be a SEAL again, and said,  “What makes you extraordinary isn’t what you can do physically. It's how your brain works, how you think.” (from sealteamleaders.com/about)  Larry Yatch is a retired US Navy Seal Officer - a 10-year veteran. And boy does Strong By Design love our military heroes. Thank you, God, for these brave men and women!  He's had a 100% success rate leading and planning over 200 of the most challenging missions in the world's most intense environments.  Today Larry is using his brilliant mind and revolutionary ability to take complex concepts learned from military training and turn them into simple, precise and actionable behaviors that create major impact for business leaders and entrepreneurs.   It has taken Larry 12 years and 4 companies to create the systems that allow he and his team to be unstoppable.    “If you want to be unstoppable in your life, your ability to coordinate action with others is what’s going to drive that.” - Larry Yatch    Time Stamps   00:58 – Welcome to the ‘Strong by Design’ podcast  03:59 – Get to know today’s special guest, Larry Yatch, CEO and co-founder of ‘SEAL Team Leaders’  08:24 – Larry shares his experience as a former Navy SEAL officer  22:58 – Discover the secret to becoming UNSTOPPABLE Start the New Year with more Focus, Clarity & Mental Energy!Grab some Neuro-Thrive at a Discount - Use Code: SBD2026 🧠 Your Brain will Love you 💙Support the showConnect w/ CriticalBench: Youtube Facebook Instagram CriticalBench.com StrongByDesignPodcast.com

Send us a text Anxiety, stress, depression and despair seem to be at an all-time high in our culture today. People seem so weighed down by life.  Could it be the fear of failure, overcommitment personally and professionally and what about comparison syndrome… that need to keep up with your peers in a fast-paced world?  Our guest today, Erin Pheil, founded MindFix after discovering the magic formula to getting out of one’s own way following her own 3-year battle with pain and depression.    People are very HARD on themselves and seem to focus more on their defeats and losses more than their wins and triumphs.    Why are so many high achieving and successful people still not satisfied with themselves, with who they are and what they've accomplished?    Discover today what makes MindFix different than other self-help, self-care programs and therapies and what makes these severe mindset shifts so sudden and lifechanging.    “The programming in our subconscious – the ‘lines of code’ that are running in the background –  are kind of lenses through which we see the world.” -- Erin Pheil    Time Stamps   00:00 – The power of your subconscious mind  00:57 – Welcome to the ‘Strong by Design’ podcast  03:44 – Get to know today’s special guest, Erin Pheil, founder of The MindFix Group  10:33 – The impact of technology on mental health  13:52 – Why people are more anxious and depressed than ever before  17:15 – How to identify and overcome negative thinking patterns & belief  24:09 – Erin on what happens whenStart the New Year with more Focus, Clarity & Mental Energy!Grab some Neuro-Thrive at a Discount - Use Code: SBD2026 🧠 Your Brain will Love you 💙Support the showConnect w/ CriticalBench: Youtube Facebook Instagram CriticalBench.com StrongByDesignPodcast.com

Send us a text Getting older isn’t all it’s cracked up to be… or at least it’s not what it used to be.  We live in a very interesting period in history where science, nutrition and technology are pushing the limits of the aging process. We are literally aging S L O W E R.  Every day breakthroughs and new discoveries are made in real time transforming the way we look at old age. Professional athletes are staying in peak shape for longer stretches of time extending their careers…ahem, Tom Brady. What used to be a career ending injury is now a one-year recovery and sometimes less.  Brilliant minds like that of today’s guest Wade Lightheart, President of BiOptimizers, is a man on a mission to help men and women live superhuman lives.  When you begin to optimize your body from the inside out, you unlock your true potential.    “One of the big things I noticed today is that people don’t see the advantage or opportunity within the challenges in their life." - Wade Lightheart    Time Stamps   01:03 – Welcoming today’s special guest on the ‘Strong by Design’ podcast  04:28 – BiOptimizers’ co-founder and President Wade Lightheart recounts the birth of the company  12:57 – Discover the 3 events that totally changed the trajectory of his life  19:00 – The power of adapting to anything life throws at you  28:48 – Wade on the most important micronutrients for optimal health  41:18 – Wade on how to reverse micronutrients deficiency  Start the New Year with more Focus, Clarity & Mental Energy!Grab some Neuro-Thrive at a Discount - Use Code: SBD2026 🧠 Your Brain will Love you 💙Support the showConnect w/ CriticalBench: Youtube Facebook Instagram CriticalBench.com StrongByDesignPodcast.com

Send us a textIt may be one of the simplest and most truthful health claims ever… you are what you eat. Especially when it comes to sugar and a poor diet.  Eat doughnuts, French fries, pizza and ice cream on a regular basis and you will look like a walking fast food advertisement. Eat colorful fruits and vegetables, whole fresh foods and high-quality proteins and fats and your body will turn heads at the beach.  Sounds simple yet most of us struggle with sensible nutrition advice and find ourselves enjoying far too many high calorie sugary treats. We are literally addicted to bad food.  Sadly, our culture has made our enjoyment of food a very dangerous activity for decades resulting in food related disease and obesity that’s off the charts!  High sugar, deep fried fat and overly processed foods will transform you into a ticking time bomb but our special guest today on Strong By Design is an integrative herbalist, nutrition educator, author and wellness coach. Discover how Jovanka Ciares is leading the charge on health in the land of abundance with her Get Off Sugar program.    “Every choice you made – what you feed your mind, body, and soul – eventually leads to a state of wellness.” - Jovanka Ciares    Time Stamps   0:52 – Welcome to the ‘Strong by Design’ podcast 03:54 – Get to know today’s special guest, Jovanka Ciares  05:49 – The truth about sugar: What’s the difference between natural vs. artificial sugar  09:00 –The true meaning of wellness  13:41 – Sugar addiction: Jovanka on why is sugar so addictive  18:18 – How sugar impacts your immune system  Start the New Year with more Focus, Clarity & Mental Energy!Grab some Neuro-Thrive at a Discount - Use Code: SBD2026 🧠 Your Brain will Love you 💙Support the showConnect w/ CriticalBench: Youtube Facebook Instagram CriticalBench.com StrongByDesignPodcast.com

Send us a text  Where there is no vision, the people perish. —Proverbs 29:18  Whether we realize it or not, we are all leaders. Some of us may be in a position of leading hundreds if not thousands of other people while others just a handful.   But to be truly good as a leader you must first get great at leading one person, yourself.  Leadership begins with the person you see in the mirror every single day and the decisions made and actions taken by that person. Decisions and actions taking us closer to or further from our vision for our lives.  Our guest today on SBD is Annie Yatch, Chief Transformation Officer  and co-founder of Seal Team Leaders. Annie and her team focus their training on communication, feedback systems, and accountability processes that create the most sustainable fulfillment and success for all.     In the words of the amazing Craig Groeschel, “Everyone wins when the leader gets better.”    “Our biggest pain and trauma are actually the source of your greatest lesson and your greatest calling. Once you identify what this trauma is and do some work on it, you can step more into the calling or the reason why you are here." - Annie Yatch    Time Stamps   00:45 – Welcome to the ‘Strong by Design’ podcast  02:43 – Get to know today’s special guest, Annie Yatch  04:25 – Discover the true meaning of leadership  Start the New Year with more Focus, Clarity & Mental Energy!Grab some Neuro-Thrive at a Discount - Use Code: SBD2026 🧠 Your Brain will Love you 💙Support the showConnect w/ CriticalBench: Youtube Facebook Instagram CriticalBench.com StrongByDesignPodcast.com

Send us a text  Ever feel trapped by the life you’re living?  Like you’re stuck in the hamster wheel of life?  Back in 2016 our guest on SBD, Crystal O’Keefe, found herself in corporate America with those same thoughts and feelings. Crystal was successful in her career but it was a grind and somewhere deep down she knew this wasn’t her purpose.   She was not fulfilled and it was at this point she tried something new and developed a brand-new passion, Peloton.  Eventually this newfound challenge transformed her entire life, helping Crystal to significantly transform her body, her mentality and her career path.  Now with the Clip Out Podcast and other projects, she’s helping other men and women experience the power of pushing yourself to do things outside of your comfort zone. Remember, it’s never too late to live your best life!ep    "Going outside of your comfort zone, in any areas, is so important... Now, I feel like working out has made me comfortable with being uncomfortable." - Crystal O'Keefe    Time Stamps   00:55 – Welcome to the ‘Strong by Design’ podcast  04:40 – Get to know today’s special guest, Crystal O'Keefe  07:20 – Crystal on how her newfound love for the Peloton bike helped her get back on track with her fitness goals  12:47 – Discover how her love for Peloton bike prompted her to start a podcast  19:55 – The power of going out of your comfort zone  24:16 – How to choose which bike instructor to ride with  Start the New Year with more Focus, Clarity & Mental Energy!Grab some Neuro-Thrive at a Discount - Use Code: SBD2026 🧠 Your Brain will Love you 💙Support the showConnect w/ CriticalBench: Youtube Facebook Instagram CriticalBench.com StrongByDesignPodcast.com

In this conversation, Jason Meland, a fitness and media coach specializing in impactful storytelling, shares his journey from firefighter to American Ninja Warrior. He emphasizes the importance of perseverance and the role of effective coaching in both life and business. Jason delves into the pitfalls of content creation, urging authenticity over immediate sales, and highlights the power of unique storytelling. He inspires listeners to embrace their messages, explaining how genuine communication can lead to transformative connections and success in their pursuits.

Jason Meland, a fitness and media coach, shares his inspiring journey from firefighter to fitness entrepreneur. He emphasizes the power of persistence and how ignoring negativity is key to pursuing dreams. Jason discusses the importance of surrounding yourself with supportive people and transforming obstacles into opportunities. He reflects on his evolution in leveraging social media to amplify his fitness message and encourages listeners to embrace their unique stories for impactful change.