
On Brand with Donny Deutsch
Everything is a brand. In today’s world companies, public figures, countries, institutions, and movements are brands with their own unique values, marketing, and influence. Former CEO and Chairman of Deutsch Inc., innovative political analyst and veteran TV personality, Donny Deutsch, mastered the power of branding when he built the multibillion dollar ad agency. Now, in a hyper-saturated, over-marketed world, our media landscape too often presents one-dimensional figures who are globally seen, and yet not truly known. Where the notion “perception is reality” feels truer each day, join Donny as he peels back the layers of the images we see, to understand the depths of the people who are changing our world. You won’t want to miss Donny’s candid conversations with global experts and the biggest names across entertainment, business, media, politics and more to better understand the “brands” of the moment and examine where politics, current events, and pop culture converge.
Latest episodes

Feb 3, 2022 • 1h 10min
Huma Abedin: Bringing a Different Perspective
On this episode, Donny sits down for a conversation with Hillary Clinton's top aide and long-term advisor, and author of a new memoir, Both/And: A Life in Many Worlds, Huma Abedin. Huma and Donny dive right in, first covering her upbringing in Saudi Arabia, the lessons her father passed down, and how the view of Muslims has changed over the years. Huma also shares what it was like being in the Clinton White House and Hillary's loss in 2016, what drove her to write a memoir, and why this is her year of saying 'yes'. But first, Donny dives into his top brand 'ups' and 'downs' for the week, naming Steven Breyer, Spotify, Amy Schneider, Sarah Palin, Bank of America, and Anheuser-Busch, among others in this week's Brands of the Week.
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Jan 27, 2022 • 1h 5min
Carl Bernstein: The Best Obtainable Version of the Truth
On this episode, Donny sits down with legendary investigative reporter, best-selling author, and Pulitzer Prize winner, Carl Bernstein. Donny and Carl start at the very beginning as Carl shares what it was like walking into the rumbling newsroom of the Evening Star at just 16 years old, and working his way to "the greatest seat in the country." Carl shares how his dedication to the truth brought him to breaking the infamous Watergate story, the key skills needed to report the "best obtainable version of the truth,” and why the country has lost its culture of wanting to hear the truth. But first, Donny covers the week's buzzing brands, dishing out his "ups" and "downs" to Ann Coulter, Gary Chambers, Tom Brady, State Farm, and M&Ms, among others in this week's Brands of the Week.
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Jan 20, 2022 • 1h 3min
Ali Wentworth: Humor and Relatability
On this episode, Donny sits down with actress, comedian, author, and podcast host, Ali Wentworth. Ali is a jack-of-many-trades and is no holds-barred as she and Donny dive right into her 20-year marriage with George Stephanopoulos, and what it was like growing up around political "celebrities." She also shares stories from her In Living Color days, thoughts on the #metoo movement, mental health in today's youth, and why your spouse doesn't have to be your best friend. But first, Donny dives into his brands of the week, dishing out his "ups" and "downs" on his weekly segment naming Brian Kilmeade, Prince Andrew, Maya Angelou, Pixie Curtis, and Smart Guns among many others.
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Jan 13, 2022 • 55min
Daymond John: Failure is Process
On this episode, Donny sits down with the Founder of FUBU, NY Times Bestselling author of five books, entrepreneur, motivational speaker, and co-host of ABC’s Shark Tank: Daymond John. Donny and Daymond first dig into Daymond’s humble beginnings, how Daymond’s mom taught him about the hustle and helped him start FUBU. Daymond also shares the three key pieces to starting a business, how failure becomes success, the relationship between philanthropy and business, and what really goes down on Shark Tank. But first, Donny is dishing out his "ups" and "downs" on some of this week’s trending brands in Brands of the Week.
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Jan 6, 2022 • 48min
Michael Fanone: Defending the Capitol on January 6th
On this episode, Donny sits down for a powerfully revealing conversation with former D.C. police officer who suffered brutal injuries while protecting the Capitol from the attack on January 6th, Michael Fanone. Michael recounts, in detail, his memories from that terrifying day, how he felt when he first saw his own body cam footage, what he is proud of, and what angers him about the backlash. But, before their sit down, Donny is back with his first brand 'ups' and 'downs' of the year, as he launches into his weekly segment naming Eric Adams, Walmart, New Year’s Resolutions, Tik Tok, and Minimum Wage, among many others in his Brands of the Week.
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Dec 30, 2021 • 59min
On Brand: Best of 2021
On this episode we present excerpts from some of our favorite interviews of 2021. We look back at Donny’s conversations with Joe Scarborough, Rev. Al Sharpton, Nicolle Wallace, Michael Cohen, Rosie O’Donnell, and Stevie Van Zandt. Sit back and listen to why I believe we are more alike than we think, why we have the same goals, and why, in the end, humanity always wins.
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Dec 23, 2021 • 36min
Michael J. Fox: Steps Towards The Future
On this episode, Donny revisits his conversation with the iconic Michael J. Fox, Michael is the embodiment of optimism, humor, and humanity. He tells it like it is and understands the human experience in a way that many of us may never grasp. He is a friend, a humanitarian, an entertainer, and a family man. Donny and Michael talk about his early success in Hollywood, the many ways his wife has saved him, how he faces his Parkinson’s daily, the power of "owning it," and why he doesn't have time for bullsh*t. You won't want to miss this look back at our premiere episode with Marty McFly himself.
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Dec 16, 2021 • 1h 13min
Chris Christie: Shining a Light on the Republican Party
On this episode, Donny sits down with one of the most important political figures today, the former Governor of New Jersey, Chris Christie. Donny and Chris dive right in, first covering his run with Covid-19, then looking back at where his love of politics began, his upbringing, and his time as a US Attorney. They discuss the transformation of his relationship with Trump, the former President’s role in the January 6th insurrection, and what would bring Christie to run for President once again. But before that, Donny takes us along his top picks for his "Brands of the Week", where he stamps his "brand up" or "brand down" onto Chris Wallace, Wonder Woman, Travis Scott, and New Zealand, among many others.
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Dec 9, 2021 • 1h 5min
Ari Melber: Politics, Law, & Hip Hop
On today's episode Donny sits down with Emmy Award-winning journalist, attorney, and host of MSNBC's “The Beat," Ari Melber. Ari and Donny get right into it, starting with how Ari presents the news fairly, credibly, and through a legal and cultural lens and why it's important that he not not to engineer the outcome of what his viewers think. Additionally, they discuss Ari's connection to hip hop, how music has inspired and been incorporated into his broadcasting, and why he still values to the relationships he’s built in the music industry. But first, Donny gives his big brands up and disappointed brand downs to names like Karen McDonald, Lara Logan, West Side Story, Machine Gun Kelly, and Whoppers, plus many more, in this week's Brands of the Week.THANK YOU TO OUR SPONSORS:GiveWell: To claim your match, go to GIVEWELL.org, pick PODCAST and enter On Brand with Donny Deutsch at checkout.
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Dec 2, 2021 • 54min
Admiral William McRaven: Make Your Bed
On this episode Donny sits down with the incomparable retired US Navy 4-star admiral, Admiral WIlliam McRaven. Adm. McRaven oversaw the 2011 Navy SEAL raid in Pakistan that killed al-Qaeda leader Osama bin Laden. His book "Spec Ops: Case Studies in Special Operations Warfare: Theory and Practice", is considered a fundamental text on special operations strategy. He also gave one of the greatest commencement speeches of all time sharing life lessons from being a SEAL. He and Donny dive into the viral "Make Your Bed" speech and discuss how to be your best in your darkest moments, the power of holding on until the sun comes up, and why it's all about the little things in life. The admiral also shares about training with sharks, what went through his mind in the moments prior to capturing Bin Laden, and why he's a fan of Millenials and Gen Z. But before they dive in, Donny digs into the week's headlines, naming Chris Christie, Dwayne Johnson, the Fresh Prince of Bel-Air, and one of Philly's top pizza joints, among others in this week's Brands of the Week segment.
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