From Chad

The “Life Is Good” brand, founded by Bert and John Jacobs, embodies optimism and encourages embracing mistakes as learning opportunities. Treat yourself and others with patience, as unexpected events and imperfections are natural parts of life’s journey.

Success comes from consistent practice and discipline, not just luck or one-time efforts. Even small, daily investments in various aspects of life, like saving money or improving relationships, can lead to significant growth over time.

Keep learning. Keep gaining knowledge. Then apply what you’ve learned. Pass it on. Teach someone else. Then you will continue to rise.

Perspective is everything, as illustrated by the story of three stonecutters. Changing your perspective can change your outlook and the impact of your work.

Small, consistent choices can have a significant impact over time, as illustrated by the three small but different decisions made by three friends.

Tough times are challenging, but what matters is not what you're going through, but where you’re going to.

You matter and can make a REAL difference in a lot of lives!

Gratitude, like water from a pump, requires effort to surface. Use the HAGL statement—“I have, I am, I give, I love”—to pump up gratitude.

Do your best and leave the rest. Become balanced. Be still but active, not anxious, arrogant or apathetic.

A mindset acrostic, a list of scripts and storylines, is used to create a multiple-choice test about how to act. The test presents three answers: act as if it were impossible to fail, act the part, and act differently than you feel. All answers are correct, emphasizing the importance of taking action regardless of feelings or perceived limitations.