World Changing Ideas

Fast Company
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May 11, 2023 • 16min

FROM PFIZER AND FASTCO WORKS: The future of marketing medicine

Bringing trusted science into consumer hands has never been more important. Establishing credibility, sending the right message, and offering relevant information all hinge on a marketing strategy that delivers superior insights, reaches the right audience wherever they are, and makes an impact. As Pfizer's first CMO, Drew Panayiotou leads the company's efforts to modernize its marketing through unparalleled analytics, strategic integrations, and innovative go-to-market models.In this custom episode of Most Innovative Companies, Fast Company has partnered with Pfizer to offer abehind-the-scenes look at Drew's vision, approach, and strategy for the future of marketing medicine- and the future of the company as a modern marketing organization.
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May 3, 2023 • 29min

Flashback: Rescuing food, feeding the hungry and saving the environment

Talib chatted with 412 Food Rescue Founder Leah Lizarondo about addressing climate change and preventing hunger.
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Apr 19, 2023 • 28min

Flashback: The pregnancy test that won't cause more pollution

Throwback to when we chatted with LIA co-founders Bethany Edwards and Anna Couturier. Lia is the first biodegradable, flushable, and zero-waste pregnancy test.
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Apr 12, 2023 • 30min

Flashback: How a pair of shoes can help drop the carbon footprint

Let's rewind to when Talib Visram chatted with Cariuma Co-founders Fernando Porto and David Python about their mission to make the footwear industry more sustainable using materials like sugar cane and bamboo.
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Apr 5, 2023 • 21min

Flashback: How we can prevent food waste and change our food system for the better

A look back on a conversation between Talib Visram and Full Harvest Founder and CEO Christine Moseley about her passion for the environment, affordable healthy food, and efficiencies.
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Mar 29, 2023 • 26min

Flashback: How the trucking industry can reduce its carbon footprint

We're looking back on our conversation with Convoy's Head of Sustainability Jennifer Wong about the company's efficiency methods and decarbonizing the supply chain.
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Mar 22, 2023 • 32min

Flashback: Building 3D homes on the moon

Rewind to our chat with Jason Ballard, CEO and co-founder of ICON, a digital construction company that 3D-prints houses... that might end up on the moon someday.
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Mar 15, 2023 • 31min

Flashback: Rethinking our democracy from elections to lotteries

Rewind to Season 1 when we chatted with ofbyfor about an alternative way to structure democracy from elections to lotteries.
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Mar 1, 2023 • 35min

Let's stop fighting the water and learn how to live with it

We’ve looked at a whole bunch of amazing ideas this season. We’ve met people tackling global problems, including rising temperatures, water shortages, rainforest destruction, and greenhouse-gas emissions. But one environmental challenge we can’t skip over is rising sea levels. Global warming has caused unprecedented levels of ice and glacier melt over the last few decades. No matter how much we reduce our carbon emissions, sea levels are on course to rise at least a foot by 2050. That’s a scary statistic even before we think about the fact that almost three-quarters of the world’s population live within 50km (or less than 1 mile) of the sea. On this episode, we dive into water homes—how they’re built and when we’ll be able to move into one! Koen Olthuis is the cofounder and principal architect of Waterstudio Grant Romundt is the cofounder and CEO of OceanBuilders
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Feb 22, 2023 • 12min

The future of the brain is here with a brain-computer-interface implant

This week, we're taking a look at the brain and a world-changing idea that could overhaul how we approach brain surgery.A company called Synchron is investigating how you restore, treat, and map the electrical activities of the human brain. And they’ve developed the first brain-computer-interface implant in the United States. It’s called a Stentrode, and when the device gets implanted, it can allow severely paralyzed patients to control personal devices without using their hands.Producer Avery Miles sat down with Peter Yoo, Synchron’s director of Neuroscience, at last year’s Fast Company Innovation Festival to learn more about how this technology works.

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