Bringing trusted science into consumer hands has never been more important. Establishing credibility, sending the right message, and offering relevant information all hinge on a marketing strategy that delivers superior insights, reaches the right audience wherever they are, and makes an impact. As Pfizer's first CMO, Drew Panayiotou leads the company's efforts to modernize its marketing through unparalleled analytics, strategic integrations, and innovative go-to-market models.

In this custom episode of Most Innovative Companies, Fast Company has partnered with Pfizer to offer a

behind-the-scenes look at Drew's vision, approach, and strategy for the future of marketing medicine

- and the future of the company as a modern marketing organization.