With a history exceeding 50 years, Hot Wheels has proven it has staying power. Rooted in authentic car design and performance, the brand continues to innovate. In this episode, part of the Atlassian-sponsored 'Behind The Teams' series, Roberto Stanichi, executive vice president of Hot Wheels & the global head of vehicles; Ted Wu, head of design; and Subri Kovilmadam, Mattel’s vice president of technology, reveal how Mattel’s culture of collaboration works.

On today’s episode, Yaz and Josh are joined by ‘Fast Company’ senior staff editor Jeff Beer and ‘Fast Company’ associate editor David Salazar to discuss the annual Brands That Matter list. This year, the list includes not just such companies as Athletic Brewing, Quinn Erotic Audio, and DoorDash, but, for the first time, it includes CMOs who have taken some really interesting creative risks.Plus, Josh talks with Second City Works creative director Tyler Dean Kempf about improv classes for corporate teams, the recent influx of AI tools, and Josh’s former life as an improviser.

In today’s episode, Yaz and Josh take a trip to an Amazon fulfillment center to get a firsthand look at the retailer’s fleet of robots. Meant to help their workers cope with the onslaught of holiday shopping, these robots cause Yaz and Josh to wonder: Will the robots help the workers or replace them? To delve even deeper, Yaz and Josh also spoke with Amazon Chief Technologist Tye Brady about the development of these robots, what they mean for worker safety, and their grandiose names.

There’s a new social media giant on the scene. After Donald Trump’s Elon Musk–assisted reelection, Blueksy’s user base ballooned. It now has over 20 million users and is the No. 1 app in the App Store. Yaz and Josh sit down with Bluesky COO Rose Wang to discuss Bluesky’s core tenets, what the surge in users has meant for her team, and whether Bluesky can succeed where others have failed: at being a permanent replacement for X. Plus, a special segment with our senior 'tween' correspondent Eleanor Farley and her review of the 'Wicked' movie.Then, Yaz and Josh talk with Fast Co. staff editor AJ Hess about the new docuseries, 'The Offseason,' and recent big investments in women’s sports.

Since the 2008 election, Democratic candidates for president have won at least 60% of the under-30 vote. After last week’s election, that number is down to 54%. Joining Yaz and Josh to discuss Donald Trump’s success with young male voters is ‘Fast Company’ contributing writer, a Gen Zer himself, Henry Chandonnet. Then, Yaz sits down with Oura CEO Tom Hale to discuss the state of the wearable health-tech space.And for more content, subscribe to Fast Company Premium : https://www.fastcompany.com/premium

There’s a growing shift in consumer sentiment about the fast-food industry. As inflation pushes menu prices steadily upward, more people are asking themselves if that weekly trip to Taco Bell, Wendy’s, or KFC is still worth the cost. ‘Fast Company’ senior editor Christopher Zara breaks down the economics of fast food and discusses what companies are doing to try and lure customers back to the drive-through. Also, ‘Fast Company’ senior staff editor Jeff Beer discusses the most recent advertising fails and successes, from Heinz’s racially tone-deaf imagery to the surprisingly popular combination of Grimace and the New York Mets.

Last week in a major shakeup, Starbucks announced the appointment of Brian Niccol as its new chairman and CEO. Niccol, then CEO of Chipotle, will succeed Starbucks’s Laxman Narasimhan, who is stepping down immediately from the position he’s held for only 17 months. For a company that has aggressively claimed it does not make fast food, this could signal a shift in how Starbucks views itself . . . and how it attempts to regain the 20% in market cap that it’s lost. ‘Fast Company’ contributing writer Clint Rainey discusses the coffee chain’s past mission and values, and how different leadership has shifted the brand’s focus.Also, we talk with rapper Saweetie about her successful brand partnerships with Postmates and McDonald’s, and her perspective on growing her own brand and image. And Candace Bushnell, author of ‘Sex and the City’ (the book!), chats about looking back on her writing and TV career and what stories she wants women to see today.

This week, we’re taking a look at what some top brands are doing in the sports and entertainment space. This is part of our ongoing monthly series, Brands that Matter, with ‘Fast Company’ senior staff editor Jeff Beer who covers advertising and branding.Then, we chatted with ‘Fast Company’ contributing writer Nicole LaPorte about the Gap new CEO. Back in the ’80s and ’90s, Gap was synonymous with denim and khakis. But the rise of fast-fashion brands such as Zara and H&M, shift from shopping in malls to shopping online, and the pandemic’s ‘house clothes’ trend, all hit the Gap hard. Then, former Mattel president and COO Richard Dickson came in to take over. And if you’re wondering why a successful toy company executive would want to move to a flailing clothing company . . . we got you.

Cofounder and CEO of 23andMe, Anne Wojcicki, wants to take the public company private. Founded in 2006, the DNA-testing startup was valued at $6 billion in 2021. Now, it’s trading for less than a dollar. So what happened? ‘Fast Company’ senior writer Ainsley Harris breaks down 23andMe’s history, and why the company faces an uncertain future.Also, actor Edward Norton chats with ‘Fast Company’ staff writer David Salazar about his startup, Zeck. After decades of serving on nonprofit and corporate boards, as well as working with boards as a founder, Norton realized that modern, streamlined tools could vastly improve boardroom communication. His company aims to change the dynamics of boards and company management by reducing repetitive tasks and facilitating better collaboration.And heads up, our show will be shifting to publish on Thursdays starting August 22!

Last week, Amazon announced it hit a goal of 100% renewable electricity seven years early. But a report from an Amazon employee group argues that this claim is misleading. They say that only a fifth of the company’s data centers in the U.S actually run on clean power. Meanwhile, Amazon, Google, Microsoft, and a host of other companies continue their development of AI—yet another huge energy demand. A recent report by Goldman Sachs says utility companies will need to spend nearly 40% more in the next three years to keep up with the demand from cloud service providers. For example, training an AI model like OpenAI’s GPT-3 required just under 1,300 megawatt hours, which is the amount of power used by 130 U.S. homes in a year. ‘Fast Company’ deputy digital editor Morgan Clendaniel discusses how to interpret Amazon’s claims about renewable power, and how much energy we’ll need to power even more data processing. Also, Jeff Beer, ‘Fast Company’ senior staff editor covering advertising and branding, breaks down some of the recent campaigns and marketing from Etsy and Taco Bell, and what to expect from ads during the 2024 Summer Olympics.