The Skift Travel Podcast

Family travel is one of the fastest growing segments in tourism, accounting for a third of all leisure trips. This podcast looks at the family travel segment and what it has become as generations have aged, the economy has changed. Guests: Rainer Jenss, president and founder of the Family Travel Association and George Fleck, VP of global brand management for Le Meridien and Westin

In this week's episode of the Skift Podcast, we're asking why the United States is not a vacation nation — and why it matters. We hear from Gary Oster, managing director of Project: Time Off, a coalition started as an initiative by the U.S. Travel Association to promote the benefits of taking vacation. We also welcome Dr. Ken Matos, senior director of research at the Families and Work Institute.

In this podcast, we’re talking about the question of marketing and selling travel in a time of crisis, whether that means vacations to Paris after the recent terror attacks or cruises in the Caribbean in the midst of a Zika outbreak. We’re joined by longtime travel agent Yaron Yarimi, who has reassured or redirected customers around trouble spots for more than two decades; and Cristyne Nicholas, previous president & CEO of NYC & Company, and now co-founder and CEO of Nicholas & Lence Communications, a strategic communications firm.

For this episode we take a deep dive into how Marriott is reshaping how brands — both in travel and beyond — rethink their role in content production and distribution. Marriott International has been a pioneer in this area, launching its own studio in late 2014 to create content for the company’s brands. We speak to David Beebe, Marriott International’s vice president of global creative and content marketing.

A report published by CB Insights showed 2015 as one of the greatest year for travel tech funding, with more than $5.2 billion invested across 348 deals. What does this year hold for startups? To help walk us through what’s happening on the venture capital front, Skift reporter Alexandra E. Petri and Skift News Editor Dennis Schaal sat down with Marcelo Ballvé, Research Director at CB Insights, and Krish Jagirdar, associate at Brand New Matter, which has investments in Rocketrip and Yatra and consults with early-stage startups on transforming their businesses.

Gone are the days of foldout maps and paperback guidebooks meant to help travelers navigate new terrain. Today’s it’s all about mobile apps, which in a highly-digitized environment are valuable tools not just for consumers to understand and explore new terrain but for businesses to better comprehend consumer habits and trends. To help walk us through what’s happening with local discovery, we sat down with Dennis Crowley, co-founder and executive chairman of Foursquare, and his colleague Sarah Spagnolo, editor at large for the company and a veteran of travel publishing.

When many people think health and wellness, they think spas, meditation, and yoga, but over the last two decades it has evolved into so much more. Now the field encompasses women-only surf retreats, health-conscious hospitality brands, a new focus on men and families, high-energy escapes, healthy cruising, on-demand massages, amid more -- all fueling a multi-billion dollar opportunity. To better understand what's happening across the sector, we talk with Jason Moskal, VP of lifestyle brands for IHG (in charge of its EVEN hotels) and Susie Ellis, CEO at Global Wellness Institute and President of Spafinder Wellness.

With our kickoff 2016 episode, Skift staffers Jason Clampet, Alexandra E. Petri, and Rafat Ali discuss highlights from the 15 big trends affecting travel in 2016. These trends are playing out across the global travel industry, from changing consumer habits, to the big marketing changes happening, to how consumer data are finally being used to understand the traveler.

With YouTube, Vimeo, GoPro, and hundreds of channels in HD, the choices of what to watch and how are greater than ever. The traditional travel programming isn’t dead, but how we see it has radically changed. And what we expect to see as viewers continually challenges media brands to rethink how they distribute their programs, how viewers discover them, and the devices they watch them on. To better understand what we see and why we're seeing it, we talk with two leaders in travel programming. Ross Babbit, SVP Programming at Travel Channel, and Betsy Sanner Ayala, VP of Programming and Production at PlanesTrains+Automobiles.

Packing is an integral part of the travel experience, one that we all experience no matter where we are going or how we get there. To talk about the evolution of luggage, and the art of packing, we’re speaking with Diego Saez-Gil, CEO of Bluesmart, which has created the first crowd-funded carryon and Brad John, co-founder of travel retailer Flight 001.