The Skift Travel Podcast

While hospitality company Sonder has a complex digital strategy in place to fill its properties, what it really wants is for its mostly Gen Z and millennial guests to brag about their cool stays on social media.Sonder describes itself as a next-generation hospitality company, and its R&D budget is wide-ranging, with marketing a key focus, according to its senior vice president of revenue.“We have a very omnichannel approach to distribution, whether its sales or third-party distribution, things like Airbnb and booking.com,” said Sonder's Shruti Challa, speaking at the Skift Future of Lodging Forum in May 2022.Challa speaks with Skift's Seth Borko at the Skift Future of Lodging Forum in New York City in May 2022. You can listen to their entire conversation in today's episode.For more insight into the business of hotels and short-term rentals, visit https://skift.com/news.

Blueground's Alex Chatzieleftheriou and Selina's Sam Khazary speak with Skift's Seth Borko at the Skift Future of Lodging Forum in New York City in May 2022. The college gap year will become a “remote year” if Sam Khazary has anything to do with it. Now that virtual learning is more prevalent than ever before, Selina’s senior vice president of global corporate development sees new opportunities to redefine “studying abroad” with a 12-month “remote year” passport to hop among Selina’s culturally immersive hostel/hotel/coworking spaces. Khazary is not alone in appealing to the next generation of digital nomads, a Skift panel found on Wednesday. He was joined by Alex Chatzieleftheriou, CEO and co-founder of Blueground, to share their vision for “How Shifts in Lifestyle and Work Will Reshape Hospitality.” Chatzieleftheriou recalled that his first job out of university put him on the road for stretches where he was often looking for furnished apartments. Enter Blueground, a proptech startup offering turnkey, long-term apartment rentals globally. “I’ve never owned a single piece of furniture in my life,” he said. “There are more people that want to have this asset-light lifestyle. They want to be able to move more freely, and for them, the ultimate currency is time.”Listen to the full conversation, below.For more insight into the business of hotels and short-term rentals, visit https://skift.com/news.

Vacation rentals have been around “forever,” but Skift's recent feature The Definitive Oral History of Short-Term Rentals tells the story of short-term rentals as they transitioned from classified ads in newspapers and Craigslist to rudimentary websites and the momentous Airbnb IPO of December 10, 2020 — and a full-blown industry that disrupted hotels and traditional hospitality models. This is a primer in the evolution of an industry, as told through the reminisces, anecdotes and insights of key people who made it all happen and, in some cases, are still doing it today. This history of short-term rentals is a tale of both risk-taking and cold feet.For today's podcast episode, Skift's Dennis Schaal is joined by RVshare's Jon Gray, UndertheDoormat Group's Merilee Kar, and HomeAway's Carl Shepherd to discuss their experiences.Read "The Definitive Oral History of Short-Term Rentals" here.

What comes next for travel loyalty?As travel returns, brand loyalty and retaining trust with long-standing customers is more important than ever. With an increased focus on the customer experience and journey, companies are reimagining points programs and loyalty efforts in hopes of stealing customers and increasing market share.Delta Air Lines' VP of Loyalty Prashant Sharma sat down with Skift's Brian Sumers at Skift Travel Loyalty Summit on April 21, 2022 to discuss how his airline is approaching loyalty and what he sees for the sector at large.Learn more about future Skift events like this at Skift Live.

Hospitality is a sector that’s well placed to leverage loyalty in the coming years.Winning a bigger share of direct bookings has long been a goal of hotel companies, to ease their dependence on online travel agencies. Now IHG is using a revamped loyalty program in tandem with a new booking app to address this. The advantages will go beyond free nights and upgrades, according to its senior vice president, global loyalty and partnerships.“We’re proud of what we’ve brought to market. But delivering loyalty at scale to 6,000 hotels is complex,” Heather Balsley told Skift senior hospitality editor Sean O’Neill.Listen to the full conversation with Balsley here.

We’re looking ahead to a very exciting Future of Lodging Forum on May 11 and 12 in New York City. We will explore what we are calling “The Great Merging” between hotels and short-term rentals, driven by the merging in how we live and work and the ways this has changed what consumers need from their stays. Listen to this mini-podcast for a synopsis of the themes and big ideas we’ll cover during this forum as we hear from CEOs and leaders of Standard International, Marriott Homes & Villas, Airbnb, Kayak, JLL Hotels, Sonder, MCR Hotels, Life House, Autocamp, and more.

CitizenM is renowned not only for its design-forward aesthetic and affordable luxury ethos, but also tools such as in-room MoodPad tablets that control the temperature and blinds and lights that serve as TV remote controls. But digitization will never replace human connection, CEO Klaas van Lookeren Campagne said on March 24, 2022 at Skift Forum Europe in a discussion with Skift Senior Travel Tech Editor Sean O’Neill.  “Digital is the salt and pepper on the table,” van Lookeren Campagne said. “It enables much better service and much more interaction with our guests.”  Join us for our next event focused on hotels and short-term rentals, the Future of Lodging Forum.

Every weekday morning, New York City time, we publish the Skift Daily Briefing. Today we're sharing the latest Briefing on our Skift Podcast channel  Today’s edition of Skift’s daily podcast discusses Wyndham Hotel’s new brand, Asia’s tourism rebound, and the ongoing challenge of getting corporate travelers out of Ukraine. Search for "Skift Daily Briefing" in your favorite podcast app or click here to learn more.  Show Notes As Asian nations such as Malaysia, Singapore and the Philippines are taking steps to treat Covid as an endemic virus, tourism to the region is expected to make a significant rebound in 2022. But what will it look like? A new report provides three different scenarios for Asia’s travel recovery, writes Asia Editor Peden Doma Bhutia. The Pacific Asia Travel Association’s report, which examines the trends for foreign inbound visitors across the region between 2022 and 2024, envisions mild, medium and severe scenarios in its tourism recovery. The agency’s special advisor John Koldowksi said the parameters determining the scenarios include containing Covid, keeping borders open without a quarantine-on-arrival and reopening entertainment and hospitality venues. As for what the scenarios predict, interventional visitor arrivals to Asia are expected to surpass 2019 levels under the mild scenario by 2024 while almost equaling them under the medium scenario. However, the severe scenario predicts visitor numbers to Asia will hit 69 percent of 2019 figures. We turn now to a big move by Wyndham Hotels & Resorts. The U.S.-based hotel franchising giant is creating an extended-stay brand focused on the budget market, reports Senior Travel Editor Sean O’Neill. Wyndham said on Tuesday it has signed deals with two development partners to launch 50 hotels by 2027. The yet-to-be named brand is expected to open its first property next year, and a Wyndham executive said the company projects its average daily rate for those hotels to run between $50 and $55. Extended stay caters to travelers staying anywhere from a week to a few months, such as traveling nurses and construction workers. O’Neill writes developers favor the economy extended-stay segment because it generally performs well during periods of economic boom and bust. Finally, as the war in Ukraine continues, companies are looking to still evacuate workers from Ukraine, writes Corporate Travel Editor Matthew Parsons, noting that the humanitarian crisis is worsening throughout Eastern Europe as countries in the region grapple with a limited amount of corporate housing available for refugees. Parsons writes that corporate housing in countries such as Poland and Romania are buckling under pressure from the large numbers of Ukrainian refugees as well as Russians seeking shelter there. One travel executive said the crisis is the worst he’s seen during his career. But despite the urgent need to provide accommodation to those fleeing the war, the same executive said companies need to ensure their employees didn’t apply for refugee status, which he described as a time consuming process.

Earlier this week we published The Oral History of March 2020: The Month Global Travel Shut Down, a feature that looked at March 2020 from the perspective of two dozen travel leaders. These people shared their personal stories of pain, shock, and of resilience as borders closed, airplanes went empty, and hotel doors shuttered. To get a sense of what things were like from many angles we captured voices as varied as Expedia’s CEO and the manager of a Holiday Inn Express in Wuhan, China. This episode of the Skift Podcast is hosted by Skift Senior Multimedia Producer Jose Marmolejos who is joined by Skift CEO Rafat Ali, Editor-in-Chief Tom Lowry, Executive Editor Dennis Schaal, and Global Tourism Reporter Lebawit Lily Girma. Read more about how the travel industry is rebuilding at https://skift.com/tag/coronavirus-recovery

Hilton CEO Christopher Nassetta spoke with Skift CEO Rafat Ali at Skift Global Forum 2021. The two discussed what’s changed about the way people travel, work, and relax. “You’re going to be living in a world of greater mobility,” Nassetta said. “We’re going to be more efficient. We’ll do hoteling, we’ll do all sorts of things. What does that mean? It means more mobility. That means our people — they’re not going to work from home. It’s going to be work from anywhere. The more people move around the world for various reasons, the more we grow our business.” Listen to the full conversation below. Read more coverage of Hilton and the travel industry at https://skift.com/hotels