Skift CEO Rafat Ali explains the underappreciated storylines from the last year that will continue to define the travel industry in 2022. The United States, Latin America, and Dubai will remain open by prioritizing keeping their economies open over everything else. Outdoor is now a permanent and premium part of the leisure and business travel industries.  Basing a strategy based on Chinese travelers even post pandemic is foolhardy, as a China turns inwards and isolationist. Tour operators remain the most devastated sector in travel and will remain so in 2022. As an asset class for investors this sector will remain troubled, unless most pivot to independent, customized tours versus group fixed-date tours. Booking windows may have permanently shortened and financial products that introduce flexibility will help players stand out. Exciting as a sector and lot more innovation and investment to come. Labor turmoil will continue in 2022, with higher wages all across the board and turnover of top ranks to continue. This will be a lot more than just transitory over next couple of years. For more insights into the business of travel, visit skift.com/news.

New Southwest Airlines CEO Robert Jordan said that he sees 2022 as another “transition” year in the recovery. He is optimistic that business travelers will return — his predecessor has said this may take 5-10 years — but does not expect this to occur overnight. “I’m an optimistic guy,” said Jordan. “I’m very optimistic that we’re going to get the travel back," said Robert Jordan, incoming CEO of Southwest Airlines, at Skift Global Forum, in conversation with Airline Weekly editor Madhu Unnikrishnan. Listen now for the full interview. Read more coverage of the travel industry at skift.com/news

Skift Research’s Online Travel Agency Factbook is your one-stop shop to understand the global universe of online booking sites. We collected data on and built individual profiles for the 11 largest publicly traded online travel agencies. We analyzed the scale, revenue, growth, profitability, historical performance, and customer acquisition ability of each OTA. Join Skift founding editor Dennis Schaal and Skift Research Senior Analyst Seth Borko as they discuss the report's findings and what they mean for companies including Airbnb, Booking, Expedia, and more in 2022. For more insights into the business of travel, visit skift.com/news.

Clear's previous experience vetting travelers and moving them quickly through airport security put it in an excellent position to take on the challenges of identity, health, and vaccination in the (hopefully) coming post-Covid panic world. "Cyber and privacy and data security are in our roots, but also we have a brand that’s continually communicating about privacy, data security and what we’re doing," said CLEAR CEO Caryn Seidman Becker while speaking with Skift Senior Travel Tech Editor Sean O’Neill at Skift Global Forum 2021. Listen now for the full interview. Read more coverage of the travel industry at skift.com/news

Cancellations and closures are on the rise as countries react to the Omicron variant. What does this mean for a recently optimistic travel industry? This special episode of the Skift Podcast features Skift founder and CEO, Rafat Ali, looking ahead to early 2022 and what impact the Omicron variant may have on the travel industry. Read more about travel and coronavirus at https://skift.com/coronavirus.

Hopper has big plans ahead in its ongoing mission to continue being the best at lowering the cost of travel for consumers — it’s betting on the future of superapps for travel, which are already popular in Asia. “There will be a Western global superapp for travel — it may be owned by Google, Facebook or Alibaba, but it will be a superapp and we’re trying to become that,” said Frederic Lalonde, CEO of Hopper, at Skift Global Forum, in conversation with Skift founding editor Dennis Schaal. Listen now for the full interview. Read more coverage of the travel industry at skift.com/news

Airbnb CEO Brian Chesky acknowledged that enough affordable housing is a major challenge but argued that the new flexible nature of work wrought by the pandemic will see people migrating to city corridors and other less-dense locales where residences can be less expensive. In a fireside chat Tuesday with Skift founder and CEO Rafat Ali at the opening event for Skift Global Forum 2021, Chesky said previously people needed to live in a certain city to work but with remote working taking hold people have more options. Listen now for the full interview with Skift CEO Rafat Ali.  Read more coverage of the travel industry at skift.com/news

Like many airline chiefs, Doug Parker is “bullish” on the future, particularly after a surge in demand for transatlantic flights after the travel ban lifted on Nov. 8. But American Airlines is poised to begin 2022 as a larger airline — despite labor woes. Speaking at Skift Aviation Forum on November 17, 2021, Parker said business travel will return to 2019 levels, at some point. Listen now for the full interview with Skift Airline Weekly Editor Madhu Unnikrishnan.  Read more coverage of the airlines industry at skift.com/airlines

The world’s largest hotel company plans to juggle global growth over the next few decades with a major step forward in its sustainability efforts. Marriott International CEO Anthony Capuano announced September 22, 2021 at Skift Global Forum a company plan to reach net-zero greenhouse gas emissions no later than 2050. The measure would follow criteria and recommendations of the Science Based Targets initiative — a partnership among climate non-profit CDP, the United Nations Global Compact, the World Resources Institute, and the World Wide Fund for Nature. Listen now for the full interview with Skift's Cameron Sperance Read more coverage of the hotel industry at skift.com/hotels  

“We will win customers on quality,” Kirby said at the Skift Aviation Forum on November 17, 2021. And he had plenty of examples quality improvements to cite: The addition of premium-heavy “high-J” Boeing 767-300ERs that fly to Europe, the Bombardier CRJ-550 that met pilot contract rules while bringing a dual-class product to smaller cities, and a return of in-seat entertainment screens to its domestic mainline narrow-body fleet to name a few. And, while further out, United is investing in new spaces in Denver and Newark, and possibly in Washington, D.C. Listen now for the full interview with Skift contributor Brian Sumers.  Read more coverage of the airlines industry at skift.com/airlines