The Skift Travel Podcast

In this episode of the Skift Travel Podcast, Skift CEO Rafat Ali interviews Ian Di Tullio, the global chief commercial officer of Minor Hotels. They discuss the growth and strategy of Minor Hotels, the impact of recent events like earthquakes on the hospitality industry, and the evolving landscape of loyalty programs. Ian shares insights on market dynamics, forward bookings, and the influence of popular culture, particularly the White Lotus series, on hotel bookings and brand visibility. They discuss the impact of cinematography on hotel bookings – particularly in locations like Thailand and Sicily. He elaborates on the development of a film tourism strategy and the importance of emerging markets such as India and the Middle East. The discussion also covers the diversification of source markets, the dynamics of the luxury market in China, and the niche positioning of hotels in the U.S. Additionally, Di Tullio highlights the transformative impact of AI on operations and the company's technology acquisition strategy, as well as the ongoing dynamics between direct distribution and OTAs. The conversation concludes with insights on the future of travel in Southeast Asia.Key Takeaways Minor Hotels aims to grow from 560 to 800 properties by 2027. The company owns or leases about 70% of its hotel base. Recent earthquakes in Thailand had minimal impact on hotel infrastructure. Market dynamics are unpredictable, with erratic booking patterns observed. The White Lotus series has positively influenced hotel visibility and bookings. Loyalty programs are crucial for consumer engagement and retention. Minor Hotels is focusing on a human-centric approach to customer experience. The company is expanding its presence in Asia, particularly in India and Japan. Data and technology investments are key to enhancing loyalty programs. The hospitality industry is adapting to new consumer behaviors and preferences. Cinematography enhances the appeal of hotel locations. Film tourism can significantly boost hotel bookings. Emerging markets like India are crucial for growth. Diversification of source markets increases resilience. China's luxury market is evolving with younger consumers. Niche positioning is key for success in the US market. AI is transforming operational efficiency in hospitality. Technology acquisition is prioritized over in-house development. Direct distribution is more profitable than OTA reliance. Southeast Asia is a testing ground for future travel innovations. Connect with SkiftLinkedIn: https://www.linkedin.com/company/skift/WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/Facebook: https://facebook.com/skiftnewsInstagram: https://www.instagram.com/skiftnews/Threads: https://www.threads.net/@skiftnewsBluesky: https://bsky.app/profile/skiftnews.bsky.socialX: https://twitter.com/skiftSubscribe to @SkiftNews and never miss an update from the travel industry.

Today Sarah Kopit and Seth Borko are joined by Tom Marchant from Black Tomato to delve into the evolving landscape of luxury travel. They discuss the definition of luxury, the importance of emotional connections in travel experiences, and how travel advisors play a crucial role in understanding customer needs. The conversation also touches on innovative travel experiences, partnerships, and the balance between curated and spontaneous travel. In this conversation Marchant discusses the profound impact of cultural assets and media on travel destinations, particularly how shows like 'White Lotus' influence tourism. He shares insights on scaling a luxury travel business while maintaining a personal touch, the integration of AI to enhance customer experiences, and the current economic landscape affecting luxury travel. Marchant also highlights emerging trends in the industry, such as the desire for 'earned experiences' and the search for tranquility in travel. Takeaways Luxury is about being thoughtful and personal. The definition of luxury is shifting over time. Travel experiences should evoke emotions and feelings. Understanding customer psychology is key to luxury travel. Travel advisors often act as emotional guides for clients. Unique experiences can be more valuable than traditional luxury. Innovative travel products can enhance customer experiences. Partnerships can expand the reach and offerings of travel companies. Curated experiences should allow for spontaneity. Social media influences travel choices but should not dictate them. Cultural assets like dramas can significantly influence travel destinations. Media portrayal of locations can lead to increased tourism interest. Scaling a luxury travel business requires a focus on culture and values. AI can enhance efficiency in luxury travel without replacing human connection. Luxury consumers are resilient and prioritize travel despite economic fluctuations. Travelers are increasingly seeking experiences that feel earned and meaningful. There is a growing trend towards finding silence and tranquility in travel. Connections with local cultures are becoming more important to travelers. Personal experiences in travel can profoundly impact one's perspective. Traveling with family can create unforgettable memories and connections. Connect with SkiftLinkedIn: https://www.linkedin.com/company/skift/WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/Facebook: https://facebook.com/skiftnewsInstagram: https://www.instagram.com/skiftnews/Threads: https://www.threads.net/@skiftnewsBluesky: https://bsky.app/profile/skiftnews.bsky.socialX: https://twitter.com/skiftSubscribe to @SkiftNews and never miss an update from the travel industry.

The podcast dives into how economic and political factors, particularly under the Trump administration, affect the travel industry. It examines the paradox of luxury travel resilience amid economic woes. There’s a fascinating discussion on changing European perceptions of the U.S. as a travel destination and the implications for tourism. Visa processing issues and political dynamics are also explored as they shape the $150 billion inbound travel market. Listeners gain insights into the future landscape of travel amidst ongoing uncertainty.

In this episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko discuss the emerging trend of golden visas, particularly in light of U.S. President Trump's recent announcement regarding a new program in the U.S. They explore the market for these visas, the motivations behind them, and the potential risks involved. Max Tremaine, CEO of Sherpa, provides insights into the various golden visa programs available globally, their economic implications, and the role of technology in navigating visa requirements. The conversation also touches on the future of visa policies and the impact of these programs on real estate and business markets. In this conversation, Max Tremaine discusses the implications of golden visas on the economy, the future of visa programs, and the influence of political factors on visa regulations. He also explores the technological advancements in visa applications and the vision for a seamless travel experience. The discussion highlights the evolving landscape of travel documentation and the potential for a more integrated and efficient system.Takeaways Golden visas provide a pathway to residency and citizenship through economic investment. The U.S. gold card program aims for simplicity in the application process. Different countries offer varying benefits through their golden visa programs. Clients typically seek stronger passports, flexible markets, or lower taxes. The U.S. already has an EB-5 program that requires job creation for residency. There is a growing trend of electronic visas and travel authorizations globally. The demand for golden visas is influenced by the strength of the applicant's home passport. Technological advancements are making visa navigation easier for travelers. The shift towards electronic documents is changing the visa landscape. Real estate markets in the U.S. may see increased demand from golden visa holders. Dynamic economies benefit from enterprising productive people. Top cities like New York and LA will see the most benefit. Golden visas can be seen as luxury products for the wealthy. The US offers more opportunity than many other countries. Visa requirements are often reciprocal between countries. Technological advancements are making visa applications easier. Sherpa aims to create a seamless travel visa experience. AI is being used to streamline visa application processes. Travelers can expect a more integrated system in the future. The future of travel documentation is moving towards digital solutions. Connect with SkiftLinkedIn: https://www.linkedin.com/company/skift/WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/Facebook: https://facebook.com/skiftnewsInstagram: https://www.instagram.com/skiftnews/Threads: https://www.threads.net/@skiftnewsBluesky: https://bsky.app/profile/skiftnews.bsky.socialX: https://twitter.com/skiftSubscribe to @SkiftNews and never miss an update from the travel industry.

In this episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko explore the complex world of travel loyalty programs, focusing on the evolution of these systems, the role of credit cards, and how consumers can maximize their points. Guest Tiffany Funk, President and co-founder of Point.me, shares insights on the challenges consumers face in redeeming points and the importance of understanding personal travel goals. The conversation also delves into the impact of credit card companies on loyalty programs and the shifting landscape of consumer loyalty in the travel industry. Takeaways Loyalty programs have evolved significantly since their inception in the ‘70s and ‘80s. Many consumers struggle to redeem their travel points effectively. Understanding personal travel goals is crucial for maximizing points. Credit card companies are increasingly influential in the travel loyalty landscape. Consumers often prioritize practical benefits like free checked bags over luxury experiences. The gap between brand promises and consumer experiences is a major issue. Loyalty programs exist primarily to drive revenue for airlines and hotels. There is a disconnect between consumer expectations and reality in points redemption. Travel loyalty is not just about flying; it encompasses a range of consumer experiences. The rise of credit card companies has changed the dynamics of loyalty programs. Stack trips for exponential rewards. Brand affinity can influence credit card choices. Consumers seek simplicity in understanding points. Political discussions can impact the points ecosystem. Credit card interchange fees are a fundraising tool for politicians. Loyalty programs can create emotional connections with consumers. Airlines have learned that consumer outrage is often short-lived. Frequent travelers expect better treatment from airlines. The future of travel rewards is about accessibility. Point.me aims to educate consumers on maximizing their points. Connect with SkiftLinkedIn: https://www.linkedin.com/company/skift/WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/Facebook: https://facebook.com/skiftnewsInstagram: https://www.instagram.com/skiftnews/Threads: https://www.threads.net/@skiftnewsBluesky: https://bsky.app/profile/skiftnews.bsky.socialX: https://twitter.com/skiftSubscribe to @SkiftNews and never miss an update from the travel industry.

Today Sarah Kopit and Seth Borko discuss the significant influence of Bollywood on Indian culture and its impact on the travel industry. They’re joined by Raj Rishi Singh, CMO of MakeMyTrip, who shares insights on how Bollywood shapes travel aspirations and marketing strategies. The conversation explores the evolution of India's travel market, driven by rising affluence, improved infrastructure, and social media. This week’s episode also delves into the growing trend of spiritual tourism among the Indian diaspora, highlighting the diverse motivations for travel among Indians living abroad. In this conversation, Singh discusses the evolving landscape of travel in India, focusing on the rediscovery of the country by the new generation, the rise of super apps like his own MakeMyTrip, and the integration of AI and big data to enhance consumer experiences. He highlights the changing behaviors of Indian travelers, the importance of influencer marketing, and the strategic approach to marketing in the travel industry.Read our feature: Bollywood: The Strongest Currency in Indian TourismJoin us in Delhi on March 17-18 for Skift India Forum.Takeaways Bollywood significantly influences Indian culture and travel aspirations. Travel in India is growing at 14-15% year on year post-COVID. Rising affluence and improved infrastructure are key drivers of travel growth. Social media plays a crucial role in shaping travel trends in India. Make My Trip leverages Bollywood stars for marketing and brand messaging. Spiritual tourism is a growing trend among the Indian diaspora. Indians are increasingly combining family visits with sightseeing and events. Bollywood movies often inspire travel to specific destinations. The Indian travel market is becoming more diverse and accessible. Cultural experiences are a major draw for travelers returning to India. Indians are increasingly reconnecting with their roots and exploring India. Improved connectivity is making travel within India more accessible. Make My Trip aims to be the super app for all travel needs. AI and big data are crucial for personalizing travel experiences. Indian travelers are open to using AI for trip planning. Social media significantly influences travel destination choices. Influencer marketing plays a role in engaging high-spending travelers. Understanding consumer behavior is key to effective marketing. Marketing in travel requires a balance of data-driven strategies and creative content. The Indian market is unique and requires tailored approaches. Connect with SkiftLinkedIn: https://www.linkedin.com/company/skift/WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/Facebook: https://facebook.com/skiftnewsInstagram: https://www.instagram.com/skiftnews/Threads: https://www.threads.net/@skiftnewsBluesky: https://bsky.app/profile/skiftnews.bsky.socialX: https://twitter.com/skiftSubscribe to @SkiftNews and never miss an update from the travel industry.

This week’s conversation takes a small turn. Guest host Gordon Smith, who you can hear on the Airline Weekly Lounge Podcast, is joined by Hannah Bennett, head of travel at TikTok, to talk about how TikTok has transformed the travel industry. They discuss how the platform is used not only for inspiration but also for actual travel planning and bookings. The discussion touches on real-world examples of brands successfully leveraging TikTok, the importance of authentic and behind‑the‑scenes content, evolving audience demographics, emerging travel ad products, and even regulatory challenges that TikTok faces.TakeawaysTikTok as a Travel Discovery Engine: TikTok is now a primary platform for travel inspiration, where users go beyond glossy images to experience authentic, full-journey travel content. Authenticity and Creator Influence: TikTok creators share genuine, behind‑the‑scenes travel experiences that resonate with viewers, making their recommendations highly trusted—evidenced by studies showing that over 40% of travelers take action based on TikTok content. Real-World Brand Successes: Major brands including Booking.com and TUI have successfully engaged with diverse TikTok communities by tailoring content (ranging from humor to practical travel tips) that fits the platform’s style. Innovative Travel-Specific Advertising: TikTok is launching a travel-specific ad product—catalog ads for travel—that targets users with active travel intent, further bridging the gap between inspiration and booking. Shifting Demographics: Despite perceptions of being a younger platform, TikTok now has a diverse, maturing user base with an average age over 30, reaching over a billion users globally. Enhanced Consumer Spending: Research highlighted in the discussion indicates that users influenced by TikTok not only book trips but tend to spend more, suggesting strong purchasing power among its audience. The Power of Authentic Content Over Traditional Formats: The platform's success stems from its ability to offer realistic portrayals of travel—including both highs and lows—which contrasts with traditional, highly curated travel advertising. Navigating Regulatory and Future Trends: Despite regulatory challenges in various markets, TikTok continues to invest in security and innovation while also fostering trends like “destination dupes,” slow travel, and niche travel experiences.Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.

In this episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko discuss the significance of tourism in Australia with Pip Harrison, the Managing Director of Tourism Australia. They explore personal experiences in Australia, the economic impact of tourism, sustainable growth strategies, and the challenges of over-tourism. The conversation also delves into the growing importance of Asian markets, the effects of geopolitics on travel, aviation strategies for enhancing connectivity, and the marketing campaigns aimed at attracting visitors to Australia. In this episode, we explore the multifaceted role of sports in Australia's identity, the challenges and opportunities presented by live tourism, the importance of indigenous tourism, and the marketing strategies that have made Australia a leading destination. Pip Harrison shares insights on how sports events drive tourism, the significance of sustainability and accessibility, and the evolving landscape of tourism marketing in the digital age.Takeaways Tourism is Australia's number one service export, worth $177 billion. Sustainable growth in tourism is a priority for Australia. Australia does not currently face an over-tourism problem. Asian markets are growing faster than Western markets for Australian tourism. The US remains a key market for Australian tourism. Aviation is crucial for Australia as an island nation. Direct flights from Sydney to New York are on the horizon. Marketing strategies have evolved from Crocodile Dundee to a more inclusive approach. The welcoming nature of Australians is a key attraction for visitors. An animated kangaroo named Ruby is part of the new marketing campaign. Australia invests heavily in sports, with $12 billion annually. The Sydney Olympics significantly boosted the tourism economy. Women's sports are gaining popularity, especially rugby. Indigenous tourism is becoming more accessible and authentic. Sustainability is a key focus for the tourism industry. Social media is crucial for modern tourism marketing. Australia has a strong presence in social commerce. The tourism industry is adapting to changing consumer behaviors. Engaging with indigenous cultures enhances the tourism experience. Marketing strategies must evolve with technology and consumer trends. Chapters00:00 Introduction to Australia and Personal Experiences03:13 The Importance of Tourism in Australia05:56 Sustainable Growth and Over-Tourism Challenges08:59 The Asian Century and Market Trends11:58 Impact of Geopolitics on Tourism15:00 Aviation Strategy and Connectivity17:57 Marketing Strategies and Campaigns22:05 The Role of Sports in Australia's Identity29:15 Challenges and Opportunities in Live Tourism33:03 Indigenous Tourism and Cultural Experiences36:46 Marketing Australia: Lessons and InsightsConnect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.

Thomas Reiner, a partner at Altimeter Capital, shares his expertise on how AI is revolutionizing the travel industry. He discusses the shift from traditional keyword searches to conversational AI, emphasizing the crucial need for trust in AI systems. Direct bookings are expected to rise as AI simplifies the process, while user-generated content will play a significant role in travel decisions. Voice technology is set to enhance user experiences, paving the way for a more personalized and efficient travel planning future.

Skift’s Sarah Kopit and Seth Borko are joined by Jeremy Jauncey, CEO of Beautiful Destinations, to discuss the burgeoning field of social commerce within the travel industry. The conversation explores how platforms like TikTok and Instagram are reshaping travel discovery and planning, the evolving consumer behaviors in travel bookings, and the potential future of travel commerce driven by influencers and social media. They also touch on the role of major platforms, including YouTube, in this dynamic landscape. In this conversation, Jeremy discusses the evolving landscape of travel marketing, emphasizing the importance of content creation over traditional advertising. He highlights the shift in budget allocation towards continuous content creation, particularly short-form video, and the role of influencers and creators in this new paradigm. The discussion also touches on the trends in social commerce, particularly in Asia, and the potential for social media to address issues like overtourism by promoting lesser-known destinations. Jeremy shares insights on how social media influences travel choices and the importance of adapting marketing strategies to leverage the power of creators.Takeaways Social commerce is rapidly growing in the travel industry. TikTok has become a significant platform for travel discovery. Consumers are increasingly using social media for travel planning. The integration of video content is essential for travel marketing. Travel bookings are shifting towards social media platforms. Influencers play a crucial role in driving travel commerce. The future of travel transactions may heavily involve social media. Major OTAs are beginning to recognize the power of social commerce. YouTube is an important player in the travel content ecosystem. Consumer expectations for travel experiences are evolving. Understanding the shift in travel marketing budgets is crucial. Content creation is now prioritized over traditional advertising. Influencers and creators serve different roles in marketing. Social commerce is growing, especially in Asia. Overtourism can be mitigated through strategic content promotion. The travel industry must adapt to the creator economy. Boutique hotels are leveraging social media effectively. Diverse content can enhance travel experiences. Social media can drive direct bookings for unique properties. The algorithm helps consumers discover new travel options. Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.