Taste Radio

Lance Armstrong is back. Sort of. Armstrong, who admitted to use of performance enhancing drugs and blood doping while winning the Tour de France, has become a podcaster and investor. Despite his being persona-non-grata at professional cycling events, Armstrong's analysis of the races has become a popular way for fans to augment their thirst for the Tour, as well as a few other races. As that podcast has grown, cold brew brand High Brew Coffee has started to sponsor it; from a product direction standpoint, it makes sense: the company has started to aim for the cycling community as one of its consumer groups. From a relationship standpoint, it makes sense as well; like Armstrong himself, High Brew is a product of Austin, Texas; and Armstrong is even an investor in High Brew as a limited partner in Charles Street Partners, a local investment firm run by former MLB pitcher Huston Street and event promoter Charles Attal. But still, it presents a question for all food and beverage brands: notably, who do you want to work with? What are the kinds of things that a product endorser can and should bring to the brand? Is it just popularity or notoriety? Is there something like a character requirement? And just how long does it take for a tarnished spokesman to rehabilitate his image and get back in the race? As you'll hear in this interview with Armstrong, he didn't hold much back when it came to exploring these questions. This episode is sponsored by Symrise Califormulations. Show notes: 3:18: Interview: Lance Armstrong, Founder, WEDŪ -- BevNET editor-in-chief Jeff Klineman spoke with Armstrong at the High Brew Coffee booth at the 2018 National Association of Convenience Stores show. As part of their conversation, the former cycling star spoke about his podcasts, The Forward and The Move, and the audience he's attempting to reach with each. Armstrong also discussed sponsors of the podcasts, which include Patron and High Brew, and what the support means for their brands. Brands in this episode: Patron, High Brew Coffee

The latest installment of Taste Radio Insider kicks off with a discussion about the hottest ingredient in food and beverage, CBD. Amid surging interest for the cannabidiol, the hosts examined CBD's influence on innovation strategies and discussed the factors affecting its future. Later in the show, we feature an interview with entrepreneur, investor, and author David Yeung, who's the co-founder and CEO of Green Monday, a global platform for plant-based food and lifestyles. Yeung was recently named social entrepreneur of the year by the World Economic Forum, and he is influencing society through food through a set of eateries in Hong Kong, through convincing companies like the MGM Macau Casino and Hotel and more than 600 universities across the globe to not serve meat at least one day a week. Yeung is also the creator of Omnipork, an innovative plant-based meat substitute sold in Asia and akin to domestic brands like Beyond Meat and the Impossible Burger -- albeit marketed a bit differently. The selling points at the root of the Omnipork -- and other vegan products marketed in Asia -- are a bit different from the ones that might stimulate U.S. consumers, and the illustration of those differences is why we sought Yeung's perspective for this week's episode. According to Yeung, consumer worries about the safety of food production in China trump even environmental and resource concerns. While at heart there's a need to feed a population heading towards 10 billion people, he said, the success of any campaign needs to meet the target consumer group. Show notes: 1:20: L.A., CBD and GT -- BevNET's John Craven and Mike Schneider recapped a recent visit to Los Angeles, which included a handful of interviews recorded for upcoming episodes of Taste Radio Insider. They also discussed the growing market for CBD-infused products in the city, and along with BevNET's Ray Latif and Jon Landis unpack some of the key issues affecting how they are marketed and sold. 21:55: Interview: David Yeung, Co-Founder/CEO, Green Monday -- In addition to Yeung's insights into marketing in Hong Kong and China, our discussion profiles an influential international entrepreneur -- one whose work influenced governments and corporations alike. In our conversation, Yeung discussed the reasons he is serving as an investor in both U.S. and international vegan companies, and the kinds of adjustments brands need to make when they seek to sell in China and throughout Asia. Brands in this episode: Erewhon, Vybes, M Kombucha, GT's Kombucha, Recess, Madre Mezcal, Beanfields, Vive Organic, OWYN, Minor Figures Coffee, Waka Coffee, Omnipork

It was about eight years ago when Hayden Slater received the bad news: his startup juice company, Pressed Juicery, had been ordered to be closed following an inspection by the Los Angeles Department of Public Health. Slater and his two co-founders were newcomers to the food business and didn't realize that Pressed, which initially made juice out of a local cupcake shop and whose first retail location was a broom closet inside of a yoga studio, lacked the permits necessary to operate. Devastated but determined to learn from the experience, Slater immersed himself in the business of food safety and juice manufacturing, building his own knowledge while also later hiring experts with deep experience in both fields. The learnings and expertise provided Pressed with an operational advantage over other juice companies and were key to fueling its growth, according to Slater, who joined us for a conversation included in this episode. Pressed Juicery is now one of the country's biggest juice chains with 75 locations and a projected 2019 revenue of $75 million. The efficiencies derived from its operations have also helped the company achieve price points in line with mainstream consumer expectations, which Slater said has been an important goal since the beginning. "Starbucks has essentially trained the world that $5 is an appropriate price to pay for beverage. And my mindset was always, 'if I can replace [coffee] beans with four to five pounds of produce, just think about the white space and the amount of hands we could get to and what a difference and impact that could make on people's lives.'" Listen to our full interview with Slater, which includes more about the company's origins and why building a retail experience around the brand has been so critical to its growth. He also explained his belief that "it's always about the details" and why chasing white space is as much about location as it is innovation. Show notes: 2:58: Interview: Hayden Slater, Co-Founder/CEO, Pressed Juicery -- Recorded at the offices of Hunt & Gather PR in New York City, Slater spoke with BevNET's Ray Latif about his decision to launch Pressed following a stint as a TV producer, the trials and tribulations of starting a juice company, and why he and his co-founders eschewed wholesaling their products. He also discussed why calling the FDA was a bad decision in the short term, but paid dividends down the line, why he was adamant that the first dozen locations of Pressed had very heavy doors, the importance of "California to the core" in branding, and how he maintains balance in his life. Brands in this episode: Pressed Juicery, Suja, BluePrint, Starbucks

Taste Radio listeners may recall that we first featured Spindrift founder and CEO Bill Creelman on the podcast in 2016. At the time, Spindrift was undergoing a major shift in its business strategy, discontinuing the craft sodas upon which it was founded to focus on its fast-growing sparkling water line. In the years since, Spindrift has continued to thoughtfully evolve its positioning as a premium and differentiated sparkling water brand in various ways, such as curbing its use of added natural flavors. Despite a highly competitive environment for sparkling water, Spindrift has succeeded by staying focused on its own development, according to Creelman, who once again joined us for an interview included in this episode. "It really is not helpful, from my perspective, to dwell on any particular competitor," he said. "We sit next to them in the space. They're servicing their folks. We're doing our thing. And that type of focus has served us well historically and continues to be our modus operandi." Listen to our full conversation with Creelman and Spindrift SVP of marketing Caroline Kibler, who discussed the continued development of the brand and its marketing strategy, including how actress Kristen Bell came into the fold as a brand ambassador. They also spoke about how the company is building upon its retail and food service relationships, and efforts to add incremental value through product innovation. Show notes: 1:25: Subscriber NOW; NOSH News — If you haven't already, please subscribe to Taste Radio Insider on iTunes, Spotify, Google Play, Soundcloud or Stitcher. BevNET's Ray Latif and Mike Schneider and NOSH's Carol Ortenberg discussed recent funding announcements from notable food brands, including Kite Hill, Kettle & Fire and Once Upon a Farm. They also spoke about the upcoming NOSH Live Winter 2018 conference, including featured speakers, the Pitch Slam competition and Sampling Expo. 18:22: Interview: Bill Creelman, Founder/CEO and Caroline Kibler, SVP Marketing, Spindrift -- Recorded at Spindrift HQ in Newton, Mass., Creelman and Kibler spoke about Spindrift in the context of a rapidly growing flavored sparkling water category and how it is attempting to separate itself from upstart and legacy brands. They also discussed how the relationship with Kristen Bell came together, Spindrift's long standing partnership with Panera and other fast-casual restaurants and why its product development cycle is longer than other beverage brands. Brands in this episode: Kite Hill, Kettle & Fire, Once Upon a Farm, Spindrift, LaCroix

For Marcus Samuelsson, finding the inspiration to cook new and interesting food is often as simple as opening the front door. Outside, the acclaimed chef, restaurateur and television personality sees a country brimming with vibrant cultures and, with it, an opportunity to learn from their cuisines. His perspective is rooted in the PBS TV series, "No Passport Required," which Samuelsson hosts. An exploration of the diverse spectrum of immigrant cultures and food in America, the show takes viewers on a road trip across the U.S. Samuelsson's travels have taken him down new paths of discovery, such as exploring the influence on the Arab-American community in Detroit or diving into the flavors and heritage of Miami's Haitian community.. "What inspires me is people and the fact that we're not that different," Samuelsson said in an interview included in this episode. "We have rituals that may look different depending on where you are in the world, but we all want to have a great meal." Samuelsson believes that embedded within any great meal is a foundation of sustainable ingredients and of fair wages for the farmers and workers that grow them. His stance has aligned him with product certifier Fair Trade USA, whose recent 20th anniversary celebration in New York City was the setting of our interview. Listen our full conversation with Samuelsson for a discussion about his work with the organization and his take on the most important factors driving change in the restaurant business, as well as the advice he has for newcomers to the food business -- including his younger self. Also included in this episode: a conversation with Fair Trade USA founder and CEO Paul Rice. On the anniversary of the organization's two decades in existence, Rice discussed the origins of Fair Trade USA, how it has aligned with companies to generate over a half-billion dollars in additional income for farmers and workers and how it plans to effect change in a variety of industries over the next 20 years. Show notes: 3:05: Interview: Marcus Samuelsson, Chef/Owner, Red Rooster Harlem; Host, "No Passport Required" -- Samuelsson is perhaps best recognized from his numerous appearances on foodie TV shows including "Top Chef Masters," "Chopped," and "The Taste." Born in Ethiopia and raised in Sweden, he first caught the attention of the culinary world at the age of 24, and is known for infusing culture and art into his style of cooking. He's the owner and head chef of the acclaimed Red Rooster Harlem in New York City along with several other restaurants across the world. Marcus is also a philanthropist, actively involved in UNICEF and a socially conscious entrepreneur, aligning himself with organizations like Fair Trade USA. BevNET's Ray Latif met up with Samuelsson in New York City, at the celebration of Fair Trade USA's 20th anniversary, where they spoke about his involvement and shared values with the non-profit. They also discussed the role that nature plays in his style of cooking, the inspiration behind his new TV show "No Passport Required," which explores immigrant culture and cuisine in America, and the evolution of the U.S. restaurant business and his take on the role and impact of foodie journalism. 20:01: Interview: Paul Rice, Founder/CEO, Fair Trade USA -- It's been 20 years since Rice dreamed up the idea of an organization that could certify and set standards for products that promote fair wages for coffee farmers and protect the environment. Fair Trade USA has since played an influential role in how companies across the food and beverage industry source ingredients and market their brands. BevNET's Ray Latif sat down with Rice following the celebration of Fair Trade USA's 20th anniversary for a wide-ranging interview that includes a discussion about the mission of the organization, why it takes the position of "trade not aid," why there isn't a single umbrella organization for fair trade certification and what he believes is the most impactful accomplishment of his career. Brands in this episode: Honest Tea, Coca-Cola, Starbucks, Patagonia

While cold brew has been the fastest-growing segment of the U.S. coffee business in recent years, it's just now starting to heat up across the pond. London-based Sandows is one of a handful of British coffee companies paving a path for cold brew in the U.K. and was first to market in the country, according to co-founder Hugh Duffie. Taking their cue from speciality coffee brands in the U.S., Duffie and co-founder Luke Suddards created a foundation for Sandows based on direct trade sourcing and ultra-high quality brewing. But Duffie and Suddards knew that the liquid was only one part of the equation. To elicit interest from U.K. consumers who are mostly still unaware of the concept of cold brew coffee, they developed distinctive branding and packaging that could, in Duffie's words, "sell the product without people even needing to try it." "We wanted people to get excited the way that we did when we would order these products from the U.S.," Duffie said in an interview included in this episode. "We wanted to create something that felt true to our experience of that specialty coffee culture." Hear more from Duffie in the following interview in which he discussed the impact Sandows' package design has had on awareness and sales. He also spoke about the company's efforts to expand the market for cold brew in the U.K., how it is educating British consumers about premium coffee and its product and innovation strategy. Show notes: 1:25: Keep It Elevated -- The hosts discussed the recent and abrupt shuttering of Pilotworks and riffed on recent office visits, sights and libations from BevNET CEO John Craven's visit to London, and notable new products sent to BevNET HQ. Please note that after episode 5, Taste Radio Insider will only be available on a single feed. If you haven't already, subscribe today and don't miss an episode. 18:22: Interview: Hugh Duffie, Co-Founder, Sandows -- In an interview recorded in London, BevNET CEO John Craven sat down with Duffie for wide-ranging interview that includes his background in the coffee business and what inspired him and co-founder Luke Suddards to launch Sandows. They also discussed the gradual development of coffee culture in the U.K. and how Sandows is positioning itself in the nascent space, the development of the brand's packaging and name, and the reasoning behind the company's wide range of products. Brands in this episode: 6AM Health, SpiritFruit, Belgian Boys, OHi Superfood Bars, Neimand Dry Gin, Splinter Group Spirits, Batisite Rhum, R.W. Garcia, Fritos, Sandows

BluePrint founders Zoë Sakoutis and Erica Huss admit they don't drink as much juice as they used to. It may seem odd that the creators of BluePrint, which pioneered the packaged cold-pressed juice category and helped mainstream juice cleansing, have cut back on their consumption of fruit and vegetable blends. However, Sakoutis and Huss point out that since the launch of their brand in 2007, there's been a dramatic increase in the amount of information that consumers have about nutrition and healthy foods. Cold-pressed juice and cleansing, which previously embodied the concept of nutrition for many consumers, are now just part of a larger conversation about wellness. "There are different ways to check that box now," Sakoutis said in an interview included in this episode. "I think everyone is interested in the wellness space right now in a much larger way than they were. It was the spark of something and it was one of the few ways that people could engage. And now I think that there are simply more options, there are more ways to go about it." That mindset is big reason behind the launch of Sakoutis and Huss' latest venture, Highway to Well, a podcast focused on "the business of being well." The show features entrepreneurs who operate in the health and wellness space and explores the trends, fads and triumphs of a rapidly evolving industry. Listen to our full-length conversation with Sakoutis and Huss, in which they shared BluePrint's origin story, examine how the company navigated early wins and struggles, and how a voicemail left by former Starbucks chairman and CEO Howard Schultz factored into their decision to sell the company. They also reflect on learnings from their unsuccessful foray into the food space with Erzo, a brand of vitamin-infused biscuits, and explained how the podcast has provided a way to address some unfinished business. This episode is presented by Symrise Califormulations. Show notes: 3:21: Interview: Zoë Sakoutis & Erica Huss, Founders, Blueprint -- As part of a wide-ranging interview recorded in New York City, BevNET Managing Editor Ray Latif spoke with Sakoutis and Huss about the launch of BluePrint and the early days of operating as a direct-to-consumer brand (Zipcars were key), how Tribeca moms ushered the brand's debut in Whole Foods, the decision to incorporate high-pressure processing as a safety step, and BluePrint's influential front of the label ingredient list. They also explain why Starbucks' acquisition of Evolution Fresh accelerated BluePrint's eventual sale to Hain Celestial and how their next venture, vitamin-enhanced food brand Erzo, was ahead of its time and folded the company prior to a chainwide activation at Target. Finally, they delve into why they got into the podcasting world with Highway to Well and their expectations for the show. Brands in this episode: BluePrint Organic, Suja, Erzo

Jon Sebastiani, the founder of Krave Jerky and Sonoma Brands, might want to invest in your company. Just make sure that you're not chasing the latest hot trend. He's really not into that. Sebastiani founded Sonoma Brands, a unique consumer product incubator and private equity firm, in 2015 following the sale of Krave Jerky to The Hershey Co. for $240 million. Earlier this year, Sonoma Brands launched a new $60 million fund and has in recent months deployed the capital to expand its holdings. The portfolio includes a mix of internally developed concepts, such as Smashmallow, Zupa Noma and Peckish, along with investments in high-growth brands like Guayaki, Dang Foods and, most recently, Vintage Wine Estates. In a conversation included in this episode, Sebastiani explained how Sonoma Brands eschews bleeding-edge concepts and trends in favor of opportunities to disrupt established categories through innovation and investment. "When you look at the line of products that we've created, including Krave, most of them aren't highly complicated," he said. "When you find that right sector or category and design a brand against it, it can become very obvious and generally we look at the size of the addressable market in a way to show true scalability. I don't want to build a brand that can only live in natural/speciality [retailers]." Also, included in this episode: BevNET's Ray Latif, Marty Caballero and Jon Landis discussed beverage-related news, trends and innovation in the convenience store channel as viewed at the recently completed 2018 NACS show. Show notes: 1:47: We've Got a Knack for NACS -- The hosts chat about news and new products in notable beverage categories, including coffee, bottled water, and kombucha, as seen through the lens of the 2018 NACS show, held Oct. 8-10 in Las Vegas. 14:41: Interview: Jon Sebastiani, Founder, Krave/Sonoma Brands -- In an interview recorded at Natural Products Expo East 2018, Sebastiani sat down with BevNET Managing Editor Ray Latif to discuss the business and investment strategy of Sonoma Brands, how the company's portfolio is nurtured as a unit, how he's promoting the Sonoma region as a hub for innovative brands and why he's back in the wine business after vowing never to return. Brands in this episode: Forto Coffee, High Brew Coffee, Starbucks, La Colombe, Califia Farms, Coca-Cola, Far Coast Coffee, Illy Coffee, Dunkin, McCafe, SmartWater, Essentia, Core Hydration, San Pellegrino, Perrier, Topo Chico, Jarritos, Eternal Water, Qure Water, Sparkling Ice, Avitae, Water Joe, Nestle Waters, Brew Dr. Kombucha, Wonder Drink Kombucha, Koe Kombucha, GT's Kombucha, Buchi, Peet's, Revive Kombucha, KeVita, PepsiCo, White Castle, Impossible Foods, Krispy Kreme, Chester's Chicken, Pixotine, Krave Jerky, Smashmallow, Zupa Noma, Jack Link's, Oberto, Slim Jim, Chobani, Clif Bar, Peckish, Guayaki, Dang Foods, Hu Chocolate, Vintage Wine Estates

It's hard to overestimate the impact that Patty Spence, the founder of market research firm SPINS and CEO of stevia-sweetened beverage brand Zevia, has had on the natural food industry. With SPINS, Spence transformed the way that natural product sales data is tracked and aggregated and in doing so created a powerful resource for a fast-growing industry. After departing SPINS, Spence became the CEO of Zevia, a company that he acquired in 2010, and has since played a key role in stevia's development as a leading natural and zero-calorie alternative to sugar. The sweetener is central to the formulation of Zevia, which is expected to pull in over $200 million in sales this year. In a conversation included in this episode, Spence remarked on the success of both SPINS and Zevia and pointed to a passion for continuous improvement as key to his business philosophy. "We never think we're at the end point," he said. "It's about being one percent better each day, each week than we were before." Hear more from our conversation with Spence, in which he extolled the importance of marrying personal insights and passion with quantitative data, his perspective on work-life balance and whether a multi-billion dollar exit is imminent for Zevia. Show notes: 2:35: Interview: Paddy Spence, CEO, Zevia & Founder, SPINS -- In this interview, recorded via weblink, Spence spoke to BevNET Managing Editor Ray Latif from Zevia headquarters in Encino, Calif. Spence discussed the origins of his career and what motivated him to launch SPINS, how a decision to cut sugar out of his diet led him to Zevia, why he believes that in the future "sugar is going to be used -- as it should be -- as a condiment, as a drug," why all Zevia employees are offered stock in the company, and why Spence believes that it's critical to be home for dinner every night. Brands in this episode: Kashi, Oregon Chai, Zevia

Matt McLean, founder and titular figure of organic beverage company Uncle Matt's, is fond of saying that orange juice is ounce-for-ounce the most nutritious beverage on the market. He might be a little biased; after all, orange juice is the brand's flagship line. There are, however, a few qualifiers to his promotion of orange juice, notably organic sourcing and high quality standards, each of which are rooted in Uncle Matt's business philosophy. "We want to be consistently great at everything we do," he said in an interview included in this episode. "We don't skimp. We don't cut corners." Listen to our conversation with McLean in which explains how the company's commitment to premium sourcing and production has elicited a loyal following, particularly among natural channel consumers. He also discussed efforts to expand brand offerings and evolve its portfolio to reflect consumer interest in fast growing categories, including energy drinks and kombucha. Also in this episode: BevNET editor-in-chief Jeff Klineman offered insight and perspective into Keurig Dr Pepper's (KDP) $525 million acquisition of Core Nutrition. Show notes: 1:59: Cann You Make This Conference? -- The hosts discussed BevNET and NOSH's Cannabis Forum, a half-day session that will explore the emerging cannabis market and how it could impact food and beverages business. 11:45: Interview: Matt McLean, Founder, Uncle Matt's -- BevNET's Ray Latif sat down with McLean at Natural Products Expo East 2018, where he discussed the origins of Uncle Matt's and why he launched the business, how the company cultivates consumer evangelists for the brand, the thought process for entering new beverage categories, and the decision to sell the company to Dean Foods last year. 31:35: Analysis: KDP Acquires Core for $525 Million -- BevNET's Jeff Klineman breaks down the blockbuster deal, including the timing of the acquisition, why Core was attractive target for KDP, what it means for other KDP's allied brands, and the impact on Essentia, which is rumored to be for sale. Brands in this episode: Regrained, Predator Endurance, Uncle Matt's, Mountain Dew, Core Hydration, Fuze, BodyArmor, Fiji Water, Forto, Essentia