Grow Your B2B SaaS

When it comes to Software as a Service (SaaS) business, customer success plays a crucial role in keeping a business healthy and thriving. It’s not just about acquiring new customers; it’s equally important to ensure that existing customers are satisfied and see the value in your product. Customer success focuses on enhancing customer experiences and encouraging effective product usage, while customer support addresses immediate issues as they arise. Together, these components work harmoniously to maximize customer satisfaction and minimize churn. In this exciting episode of the Grow Your B2B SaaS podcast, Host Joran Hofman welcomes back Mike Dry, the VP of Customer Success and Support at Dealfront, for a deep dive into how to leverage customer success for SaaS growth. Discover powerful insights on tackling churn, fostering collaboration, and honing your strategic thinking.  Key Timestamps (0:00) - Introduction to Customer Success and Churn (0:51) - Mike Dry's Background  (1:35) - Difference Between Customer Success and Support (3:06) - Importance of Linking CS and Support for Clients (4:03) - Understanding Customer Churn in SaaS (7:31) - Learning from Churn to Improve Customer Experience (10:12) - Foundational Customer Success Strategies for Startups (13:09) - Identifying Gaps Between Product and Customer ROI (15:23) - Responsibilities of a Customer Success Manager (15:42) - Hiring Your First CSM: When and Why (18:40) - Transitioning to Mid-Stage: Reducing Churn (21:50) - Reporting Churn Insights and Prioritization (24:16) - Defining and Utilizing Ideal Customer Profiles (ICP) (26:06) - Building a Customer Success Team in Mid-Stage (28:57) - Scaling Customer Success Without Linear Hiring (30:37) - Leveraging Automation in Customer Success (32:49) - Cross-Functional Collaboration for Expansion Revenue (35:22) - Advice for Early Stage: Climbing to 10K MRR (36:14) - Advice for Scaling to 10 Million ARR (37:57) - General Advice for Customer Success Professionals

Scaling revenue operations effectively is essential to long-term success for any B2B SaaS company. Jacco van der Kooij, the founder of Winning by Design and author of Revenue Architecture, offers invaluable wisdom on creating a sales framework that adapts to the modern business environment. His insights are especially crucial for SaaS companies seeking to grow strategically, streamline their go-to-market strategies, and drive sustainable revenue. Let’s dive into some of the key takeaways from Jacco’s approach to building a winning revenue architecture. Key Timecodes (0:00) - Introduction to the Episode(1:24) - Welcome and Initial Conversation(1:51) - Defining Revenue Architecture(3:03) - When to Start Building Revenue Architecture(3:45) - Getting Ready for the Next Step(4:45) - Key Steps Before Scaling(6:11) - Differences Between US and EU Markets(8:06) - Bad Fit for Revenue Architecture(9:05) - Aligning Sales with Customer Journey(12:16) - Customer-Driven Buying Process(14:52) - Knowledge Asymmetry Flip(16:13) - Setting Up Successful Revenue Architecture(17:41) - Establishing Go-To-Market Motions(21:05) - Experimentation Phase(22:19) - Go-To-Market Fit vs. Product-Market Fit(27:56) - Implementing Revenue Architecture Without AI(36:21) - Future of Revenue Architecture with AI(38:48) - Growing to 10K MRR Advice(39:39) - Scaling to 10 Million ARR Advice(42:48) - Summary and Key Takeaways(48:51) - Final Thoughts on Education and AI

Affiliate marketing is an invaluable strategy for B2B SaaS companies that want to expand their reach and increase sales. In this special episode, the host of this show Grow Your B2B SaaS Podcast, Joran Hofman, founder of Reditus, hosts himself to dissect the crucial topic of affiliate marketing. By leveraging third-party affiliates—such as influencers, bloggers, and consultants—companies can promote their products or services and pay affiliates a commission for driving conversions. This indirect marketing approach lets companies tap into new audiences and grow their customer base effectively. However, to succeed in affiliate marketing for B2B SaaS companies, you need a strategic approach and a clear understanding of the different types of marketing models, including referral, affiliate, and partner marketing. Key Timecodes (00:00) - Introduction: Selling Yourself First (01:03) - Joran's Background and Journey to Reditus (02:13) - Understanding Indirect Marketing (03:29) - Explanation of Referral Marketing (04:46) - What is Affiliate Marketing? (05:55) - Partner Marketing Defined (07:06) - Common Mistakes in Affiliate Programs (09:18) - Affiliate Marketing: Not a Quick Win (10:18) - Importance of Onboarding Affiliates (11:25) - Strategies for Growing an Affiliate Program (12:33) - Competitor Analysis for Affiliate Recruitment (13:43) - Leveraging Keywords and Content (14:43) - Using Affiliate Networks (15:49) - Inviting Your User Base (16:55) - Responsibility in Affiliate Program Management (18:01) - Challenges in Growing an Affiliate Program (19:08) - Future of Affiliate Marketing (20:14) - Hybrid Deals and Long-Term Partnerships (21:24) - Advice for Growing a B2B SaaS Company to 10K MRR (22:33) - Moving from 10K MRR to 10M ARR (23:46) - Predicting Growth and Resource Needs (24:51) - Conclusion and Call to Action

In today's world of technology, many entrepreneurs are interested in Software as a Service (SaaS) businesses. But running a successful SaaS company is not always easy. In this episode on the Grow Your B2B SaaS host Joran Hofman sits down with Tim Schumacher, co-founder of SaaS Group, who has built a proven playbook for growing 20+ B2B SaaS companies. His playbook gives useful advice on how to overcome challenges and build strong SaaS businesses. SaaS Group has acquired over 20 B2B SaaS companies, and this experience has taught Tim a lot about what it takes for these businesses to thrive. Key Timestamps (00:00) - Introduction to SaaS Growth Strategies (00:54) - Meet Tim Schumacher: Co-Founder of SaaS Group (01:24) - What is a Bootstrapper Mindset? (03:16) - The Dangers of Overspending in SaaS (05:33) - Tim's Tips: How to Avoid Financial Pitfalls (06:36) - How SaaS Group Optimizes Processes Post-Acquisition (08:43) - Growth Strategies: A Real Example from Typebutler (12:16) - Effective Go-to-Market Strategies for SaaS Success (18:54) - Overcoming Growth Plateaus in SaaS Companies (21:07) - Building the Right Team Beyond $10 Million ARR (27:39) - When and Why SaaS Founders Should Consider Selling (29:05) - Growing to $10K MRR: Tim's Founder's Advice (30:20) - Reaching $10 Million ARR: Building a Strong Team (32:50) - Episode Summary: Key Takeaways for SaaS Success

In the B2B SaaS world, achieving sustainable growth is no small feat. It involves more than just capturing quick wins; it requires a well-thought-out strategy that ensures long-term success. In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman sat down live with Ferdinand Goetzen, a founding partner at the Growth Syndicate, at the B2B Rocks SaaS event in Paris, where Ferdinand shared his key tips for building a strong SaaS business and offered valuable insights into this complex process. Key Timecodes (0:56) - Building a Sustainable SaaS Business (1:26) - Defining Sustainable Growth (2:51) - The Changing Landscape of Growth (4:55) - The Power of Brand Influence (6:13) - High Intent Lead Generation Strategies (9:37) - Four Key Growth Strategies for B2B (11:34) - Harnessing Thought Leadership and Outbound (16:53) - Best Practices for Sustainable Success (19:04) - Real-World Examples of Effective Branding (23:39) - The Role of User Experience in Growth (24:01) - Strategies for Achieving Sustainable Growth (30:43) - Tips for SaaS Founders’ Success

In the early days of a startup, founder-led sales are crucial. Founders know their product and market well, often leading customer conversations. But as the company grows, this approach can hold back progress. To succeed long-term, it’s essential to shift to a scalable sales model. In this first episode of Season 5 of the Grow Your B2B SaaS podcast, host Joran sits down with Gavin Tye, the founder of Sales Market Fit, as they take a look at a simple plan to help make this transition and allow your business to thrive. Key Timecodes (0:52) - Introduction to Season 5 and Guest Introduction (1:44) - Discussion on the Success of the Podcast (2:19) - Topic Introduction: Moving Away from Founder-Led Sales (2:34) - Definition of Founder-Led Sales (3:22) - Role of Subject-Matter Expertise (4:01) - Importance of Founder-Led Sales in Early Days (4:12) - Challenges and Need for an Outcome-Focused Approach (5:21) - Transitioning to Team-Based Selling and Common Mistakes (6:54) - Challenges in Applying Traditional Sales Processes (7:19) - When to Move Away from Founder-Led Sales (7:29) - Four-Step Process for Transitioning (9:53) - Summary of the Four-Step Process (10:37) - When to Consider Moving Away from Founder-Led Sales (11:26) - When to Hire Salespeople and Importance of Structure (13:12) - Challenges in Hiring the First Salesperson (14:19) - Scaling Beyond Founder-Led Sales for Long-Term Growth (14:25) - Importance of Framework in Scaling Sales (16:01) - Avoiding Micromanagement in Sales Teams (16:08) - Framework for Sales: The 5.8 Method (18:10) - Importance of Aligning to How Buyers Buy (19:10) - Importance of Following a Sales Process (20:14) - Difference Between Methodologies and Sales Strategies (20:43) - Frameworks for Helping Buyers Through Their Journey (21:10) - Advertisement for Reditus (21:22) - Common Mistakes in Transitioning from Founder-Led Sales (22:20) - High-Level Talk vs. Market Understanding (23:22) - Hope as a Strategy (24:58) - Hiring the First Salesperson (25:02) - Skills Needed in the First Hire (26:02) - Experience vs. Skills in Sales Hires (27:13) - Teaching and Managing the First Hire (27:33) - Access to Frameworks (29:34) - Skills Over Experience in Hiring Salespeople (30:32) - Scaling a Sales Team After the First Hire (31:53) - Iterating and Lessons Learned from the First Hire (32:33) - Best Practices in Transitioning from Founder-Led Sales (33:36) - Importance of Founders Leading Sales (34:44) - Prioritizing Sales Efforts (34:51) - The Fat Guy, Skinny Guy Model (35:32) - Approach to Helping Clients (36:41) - Audit and Plan for Founder-Led Sales (37:11) - Advice for Founders Growing to $10K MRR (38:42) - Converting Beyond Your Network (39:05) - Advice for Founders Growing to $10 Million (39:12) - Return on Effort in Sales (40:32) - Summary of the Episode (42:09) - Final Remarks and Closing Thoughts (42:48) - Contact Information and Closing

Are you wondering how to grow your B2B SaaS towards 10M ARR? In Season 4 of the Grow Your B2B SaaS podcast, we asked all our guests a crucial question: “What advice would you give to a B2B SaaS founder aiming to reach $10,000,000 in Annual Recurring Revenue (ARR)?” We’ve compiled their answers into one special episode, which you can listen to in under 30 minutes. If you’re looking to grow your SaaS business and need help surpassing the $10,000,000 ARR mark, this episode is a must-listen. It’s packed with practical advice from industry experts who share their strategies and tips for achieving long-term success. The episode features diverse perspectives from experienced professionals, providing you with a range of actionable insights. Whether you need advice on marketing, sales, or customer retention, you’ll find valuable information to help you move forward. If you find any particular guest’s advice particularly helpful, we recommend checking out their full episodes for even more in-depth guidance. Each guest’s individual episode offers additional tips and detailed strategies that can further support your growth efforts. In short, this episode gathers the best advice from Season 4’s guests to help you overcome the $10,000,000 ARR hurdle. Tune in to gain valuable insights and practical advice that can make a significant impact on your SaaS business. Season 4 guests of the Grow Your B2B SaaS podcast S4E1 – How to bootstrap two SaaS companies to a combined $10M ARR With Michael Kamleitner S4E2 – How Cybersmart grew to $5M ARR with $20M in funding With Jamie Akhtar S4E3 – How Userflow grew to 4.6M ARR with a team of 3 With Esben Friis-Jensen S4E4 – The story behind Ocean.io: AI first & 10M in funding With Michael Heiberg S4E5 – How Involve.me Bootstrapped To 7 Figures in ARR | Lessons Learned With Vlad Gozman S4E6 – How Tally bootstrapped to $100k MRR with a team of 2 With Marie Martens S4E7 – How MyAskAI bootstrapped with a team of 2 to $300k ARR With Michael Heap S4E8 – Learnings from a Second-Time SaaS Founder With Joe Lewin S4E9 – How to Bootstrap a B2B SaaS to $5M and Beyond With Bridget Harris S4E10 – How To Grow Your SaaS While Being Sued With Preston Keller S4E11 – Bootstrapping your fully remote B2B SaaS beyond 20M+ ARR With Liam Martin S4E12 – Learnings & Advice from Second-Time SaaS Founder With Gary Amaral S4E13 – How AuthoredUp Achieved 3,000+ Paying Clients with Their Go-To-Market Strategy With Ivana Todorovic S4E14 – How MorningScore Transforms SEO with Gamification With Karsten Madsen S4E15 – Scaling Success: How Luzmo’s B2B SaaS Surpassed $5M+ ARR With Thomas De Clerck S4E16 – Buying & Selling a SaaS: Everything you need to know with Blake Hutchison S4E17 – How to build a startup within a Corporate? Building Respona within Visme With Farzad Rashidi S4E18 – Learnings from a SaaS founder with 25+ years of entrepreneur experience With David Baum S4E19 – Go To Market learnings from B2B SaaS Trumpet With Rory Sadler S4E20 – Building Client-Obsessed SaaS: Insights from a Seasoned Founder With Daan Assen

The conversation features insights from 20 experts on reaching $10K in monthly recurring revenue for B2B SaaS. They emphasize the critical importance of customer engagement and product-market fit. Strategies for cash flow management and innovative customer acquisition methods are also discussed. The experts highlight persistence and adaptability in sales, learning from failures, and maintaining strong customer relationships. Resourcefulness and networking are advised for early-stage growth, steering clear of the lure of large enterprises.

Starting a SaaS company can be a fun and challenging adventure. In this exciting episode of the Grow Your B2B SaaS Podcast, host Joran sits down with the proud founder of SwipeGuide, Daan Assen. SwipeGuide helps big companies like Heineken and Coca-Cola manage their workers better. In this episode, we’ll explore Daan’s story, the smart choices he made, and what he learned along the way. Key Timecodes (0:00) - Show introduction  (1:00) - Founding SwipeGuide (2:25) - SwipeGuide's Business Model and Products (4:16) - Personal Journey and Early Ventures (6:16) - Challenges and Pivots (10:41) - Major Milestones and Scaling (16:20) - Overcoming Challenges (18:20) - Key Decisions and Strategies (21:05) - Product Development and Co-Creation (28:31) - Frameworks and Technologies (32:24) - Advice for SaaS Founders

In this episode of the Grow Your B2B SaaS podcast, Host Joran sits down with Rory Sadler, the co-founder and CEO of Trumpet, a dynamic SaaS platform designed to streamline the buying process for customers. Since its launch in December 2021, Trumpet has rapidly grown, attracting hundreds of customers and thousands of companies on its free plan.  In this episode, Rory shares the origins of Trumpet, detailing how he and his co-founders identified a crucial gap in B2B SaaS sales and built a solution to address it. He also opens up about Trumpet's funding journey, the challenges faced, and the lessons learned along the way. From embracing technology and AI to maintaining a strong customer focus and building a robust social media presence, Rory provides valuable insights for SaaS founders and entrepreneurs looking to navigate their own growth trajectories. Key Timecodes (00:00) - Introduction and Focus on Internal Success (00:50) - Guest Introduction (01:22) - Company Background and Revenue (02:52) - Product and Employee Overview (04:09) - Rory's Entrepreneurial Journey (06:27) - Motivations and Company Vision (07:28) - Challenges and Personal Hardships (13:05) - Lessons for Founders (17:06) - The effective Growth Strategies (22:32) - Critical Decisions and Community Engagement (28:23) - Use of AI and Future Plans (34:07) - Advice for SaaS founders