Grow Your B2B SaaS

Are you thinking about exiting your SaaS business? Unsure about where to start, who to talk to or what it’s worth is? This episode will guide you through buying and selling SaaS businesses with expert advice! In this episode of the Grow Your B2B SaaS Podcast, Joran chats with Blake Hutchinson, CEO of Flippa. They dive into how to prepare for a business exit, the details of buying and selling SaaS businesses, and Blake’s own journey as an entrepreneur. This discussion is packed with valuable tips for anyone involved in the SaaS world.This episode looks at SaaS business transactions and gives helpful advice for new and experienced entrepreneurs. Key Timecodes (0:46) - Introduction to Blake Hutchinson (1:26) - What is Flippa? (2:27) - Flippa's Revenue and Business Model (3:24) - Employee Distribution and Offices (3:53) - Blake's Entrepreneurial Journey (4:08) - Transition from Entrepreneurship to Corporate (7:41) - Dealing with Entrepreneurial Failure (17:45) - Importance of Preparing for an Exit (10:52) - Common Misconceptions in SaaS Exits (14:50) - Valuation and Multiples for SaaS Companies (22:37) - Maximizing Exit Outcomes (25:01) - The Selling Process on Flippa (30:52) - Why Buy an Existing SaaS? (28:54) - Challenges in Buying and Selling SaaS (35:27) - Advice for Growing a SaaS to 10K MRR (36:57) - Advice for Scaling to 10 Million ARR (39:37) - Summary and Key Takeaways (39:49) - How to Contact Blake Hutchinson

In this episode of the Grow Your B2B SaaS Podcast, Joran hosts Thomas De Clerck, founder of Luzmo (formerly Cumul), a company specializing in AI-powered analytics solutions for businesses. Thomas, who brings extensive experience from previous roles at Google and other tech companies, shares his journey from Luzmo’s inception in 2015 to its current status with over €5 million in annual recurring revenue (ARR).  Thomas’ story provides a masterclass in navigating the complexities of scaling a SaaS startup and offers invaluable insights for aspiring entrepreneurs. Tune in to explore the key takeaways from his experience that can guide you on the path to success. Key Timecodes (00:43) - Guest Introduction (01:13) - Company Overview (01:48) - Funding and Growth (02:27) - Product and Services (02:30) - Company Description (03:00) - Personal Journey (03:39) - Motivation and Goals (04:48) - Challenges and Learning (06:15) - Founding Story and Pivot (08:16) - Market Feedback and Success (09:38) - Early Customers and Growth Tactics (11:01) - Equity and Incubator Programs (11:16) - Rock Bottom Moments (12:07) - U.S. Market Entry (13:10) - Company Challenges (14:13) - Go-to-Market Strategy (15:21) - Successful Strategies (16:25) - Additional Go-to-Market Techniques (18:03) - Critical Decisions (19:24) - New Initiatives and AI (20:29) - Rebranding (21:51) - Outbound and Sales Scaling (22:58) - AI and Machine Learning (25:09) - Reflections and Learnings (26:54) - Practical Advice for Founders (28:05) - Advice for Early-Stage Founders (30:24) - Advice for Scaling Founders (32:22) - Summary (33:11) - Closing Remarks

How did MorningScore transform SEO with gamification? In this episode of the "Grow Your B2B SaaS" podcast, host Joran interviews Karsten Madsen, the founder and CEO of Morningscore. This episode delves into Karsten's entrepreneurial journey, the challenges he faced, and the strategies he used to grow his SaaS company. Morningscore is a gamified SEO tool designed to help small companies improve their visibility on Google. Key Timecodes (0:45) - Introduction of Karsten Madsen (1:25) - Company funding and structure (2:36) - Overview of Morningscore (2:57) - Early entrepreneurship journey (8:16) - Challenges and rock bottom moments (9:57) - Learning from mistakes (12:27) - Biggest company challenges (15:08) - Successful strategies and growth tactics (17:57) - Role of partnerships in growth (20:24) - Company culture and remote work (23:39) - Personal enjoyment and team dynamics (24:04) - Regrets and enjoying the journey (25:16) - Leveraging new technologies (26:40) - Future plans and market strategy (30:39) - Advice for SaaS founders

In this episode of the Grow Your B2B SaaS podcast, Joran interviews Ivana Todorovic, founder of AuthoredUp, a LinkedIn content creation and analytics tool. Ivana shares her journey from editing and blockchain roles to entrepreneurship. The conversation delves into founding and growing a SaaS company, covering challenges, strategies, and lessons learned. Key Timecodes (0:52) - Joran introduces Ivana Todorovic (1:33) - When did AuthoredUp start? (1:46) - Is it funded or bootstrapped? (1:50) - ARR and customer numbers (2:04) - Service vs. product revenue (2:25) - Number of employees (2:33) - Description of AuthoredUp (3:33) - Ivana's goals for AuthoredUp (3:58) - Product and customer focus as motivation (5:02) - Origin of the idea for AuthoredUp (7:20) - Early product validation and customer feedback (8:21) - From 200 free users to 3,000 paying customers (9:28) - How to Transition from free beta to paid subscription (10:58) - Long development period and challenges (13:01) - Financial and personal challenges during development (15:24) - Rebuilding the product from scratch (16:34) - Personal reflections on the challenges faced (18:02) - The importance of having short-term goals (19:15) - Learning from mistakes in previous startups (20:36) - Positive customer feedback and its impact (22:08) - Importance of community management and support (26:35) - Insights on current acquisition channels (35:41) - Leveraging AI and machine learning in the product (37:14) - Advice for SaaS founders aiming for 10K MRR (38:03) - Strategy for scaling towards 10 million ARR

In this episode of the Grow Your B2B SaaS Podcast, Host Joran interviews Gary Amaral, the co-founder and CMO of two SaaS companies, Unkover and Breadcrumbs. Gary shares his journey, insights, and challenges in building these companies, along with practical advice for SaaS founders. Key Timecodes (00:00) - Introduction of Guest (00:50) - Guest Introduction and Background (01:22) - Startup Origins and Revenue Discussion (02:40) - Product and Service Revenue Breakdown (04:11) - Unkover's Features and Customer Insights (05:32) - Gary's Entrepreneurial Journey (07:31) - Motivation and Personal Goals (08:46) - Birth of Unkover (12:24) - Y Combinator Experience (13:12) - Overcoming Rock Bottom Moments (17:17) - Major Company Challenges (19:35) - Successful Go-to-Market Strategies (22:00) - Rapid Domain Authority Growth (23:17) - Outbound Strategies (26:34) - Scalability and Learning from YC (29:01) - Leveraging AI and New Technologies (32:12) - Advice for Early-Stage SaaS Founders (33:33) - Advice for Scaling to 10M ARR (34:39) - Episode Summary (35:56) - Closing Remarks

In today's episode of the Grow Your B2B SaaS podcast, host Joran welcomes Liam Martin, the co-founder of Time Doctor, a SaaS company specializing in time tracking and productivity monitoring. Liam's background is quite diverse, having worked as a journal editor, a research and teaching assistant, and the co-founder of staff.com. His entrepreneurial journey took a significant turn when he founded Time Doctor in April 2012, driven by a need to solve a problem he faced with an online tutoring business. Key Timecodes (00:00) Introduction to Scaling Customers and Remote Work Impact (01:00) Spotlight on Liam Martin, Co-founder of Time Doctor (01:35) Genesis of Time Doctor: Solving a Crucial Problem (02:26) Tracing Time Doctor's Origin Story (02:29) Early Challenges in Time Doctor's Development (02:50) Current ARR and Business Model Insights (03:09) Exploring Employee Count and Remote Work Dynamics (03:42) Overview of Time Doctor’s Services (04:18) Journey into Entrepreneurship (04:49) Academic to Entrepreneurial Transition (05:58) Driving Forces Behind Time Doctor (06:10) Mission and Impact of COVID-19 on Remote Work (07:29) Customer Testimonials and Their Impact (08:10) Growth Strategies Amidst COVID-19 (09:52) Personal Challenges and Navigating Burnout (11:11) Managing Workload and Achieving Balance (12:03) Steps to Recover from Burnout (15:04) Strategic Decisions During Growth (15:16) Differentiating Through Growth Strategies (18:23) Go-to-Market Strategy and Sales Approach (21:08) Transition to a Combined Sales Approach (22:54) Customer Qualification and Sales Funnel Management (24:34) Scaling Opportunities with Large Customers (28:32) Addressing Major Technical Challenges (29:08) Managing Significant Technical Failures (31:08) Reflecting on Past Decisions and Potential Regrets (31:29) Strategic Learnings from COVID-19 Challenges (36:19) Role of AI and Machine Learning in Time Doctor (37:35) Vision for Future Product Development (38:11) Advice for Early-Stage SaaS Founders (38:22) Insights for Scaling from 10K MRR to 10M ARR (41:20) Summary and Advice for SaaS Founders

In a recent episode of the Grow Your B2B SaaS podcast, host Joran interviewed Preston Keller, also known as PK, the founder of Emergent 3 and creator of e3, a safety and emergency SaaS platform targeting governments, educational institutions, and businesses. PK's journey from launching e3 in 2021 to achieving a million dollars in Annual Recurring Revenue (ARR) is filled with valuable lessons for aspiring entrepreneurs. His diverse background includes internal sales, consulting with professors, partnership at Thresik Group, and founding a company in Asia. Key Timecodes (00:53) - Guest Introduction (01:25) - Starting e3 (01:56) - Company Overview (02:21) - Personal Background (03:03) - Motivation and End Goals (03:26) - Origin of the Idea for e3 (04:04) - Initial Funding and Growth (07:32) - Challenges and Lawsuits (14:35) - Post-Lawsuit Strategy (18:49) - Go-to-Market Strategy (20:06) - Customer Retention and Challenges (20:45) - Processes and Systems (23:04) - Learning from Mistakes (23:55) - Advice and Outsourcing (25:22) - Motivation and Team Trust (25:58) - Family and Friends in the Business (27:07) - Final Advice for Founders

Are you wondering how to bootstrap a B2B SaaS to $5M and Beyond? In this captivating episode of the Grow Your B2B SaaS podcast, host Joran explores the journey of Bridget Harris, co-founder and CEO of You Can Book Me. Managing over 20,000 customers and 1.5 million bookings each month, Bridget reveals key insights on bootstrapping a successful SaaS business, obsessing over customers, and leading a remote team. Learn how Bridget's strategic decisions and focus on top-notch products propelled You Can Book Me to $5 million in annual revenue. Discover essential frameworks and tips to scale your own B2B SaaS startup, all without external funding. Tune in now for practical advice that could reshape your entrepreneurial path! Key Timecodes The Origins of You Can Book Me (00:52) Business Metrics and Growth (01:30) Product Overview (02:10) Entrepreneurial Journey (03:05) Achieving Success (03:24) Motivations and Goals (04:13) Pivoting to Success (05:53) Bootstrapping Philosophy (07:15) Rock Bottom Moments(09:09) Handling Growth and Change (12:41) Viral Growth and Market Strategy (18:18) Internal Processes and Traction (23:29) Focusing on Customers and Pricing (29:51) Advice for Startups (37:22) Scaling to 10 Million ARR (40:32)

In the latest episode of the Grow Your B2B SaaS Podcast, host Joran engages in a candid conversation with Joe Lewin, founder of Foundy, an acquisition fundraising portal. Joe shares his entrepreneurial journey, offering valuable insights and experiences. His background includes the successful founding and subsequent sale of Swings, a tech company, providing him with a wealth of knowledge on building a successful business from the ground up. Joe emphasizes the importance of validating business ideas early on. He advises aspiring entrepreneurs to ensure their market model and customer base are supported by real potential customers, not just friends and family. This validation can save time and resources by steering efforts toward viable opportunities. Key Timecodes (0:44) Introduction to Joe Lewin and Foundy (1:21) Joe's Background and the Inception of Foundy (1:27) Motivation Behind Starting Foundy (1:59) Foundy's Start Date and Current ARR (2:08) Business Model Pivot and Revenue Breakdown (3:07) Current Team Size and Use of AI Assistants (4:15) End Goal for Foundy (4:48) What Keeps Joe Motivated? (6:04) Early Stages of Foundy and Getting the Idea Validated (6:54) Initial Uncertainties and Risks Faced (7:29) Experiencing Rock Bottom and Overcoming Challenges (8:43) Fundraising Challenges and Pivots (11:08) Advice for First-Time Founders (12:27) Key Growth Strategies for Foundy (12:27) Importance of Referrals and Organic Content (17:16) Processes and Frameworks Used in Foundy (17:29) Deep Dive into Automation and Efficiency Tools (19:02) Biggest Failures and Lessons Learned (19:15) Importance of Pivoting and Refining the Business Model (20:40) Foundy’s SaaS Model and Subscription Approach (23:00) Optimizing for Profitability While Raising Funds (23:12) Importance of Healthy, Sustainable Growth (25:46) Advice for Growing from 0 to 10K MRR (26:55) Importance of Domain Expertise and Problem Validation (28:18) Advice for Scaling to 10 Million ARR

In this episode of the "Grow Your B2B SaaS" podcast, host Joran interviews Mike Heap, the founder of My Ask AI, an AI customer support solution. Mike shares his entrepreneurial journey, the challenges he faced, and the strategies he employed to grow his company to 40,000 users and $300K ARR within one and a half years. Mike urged founders to stay focused on their vision and to avoid getting distracted by every new technological trend. He underscores the importance of doing the "boring things" consistently to achieve long-term success.. This episode offers a comprehensive look into the journey of building a successful B2B SaaS company, highlighting the importance of adaptability, customer focus, and strategic marketing. Key Timecodes (00:52): Introduction to Mike Heep and My ask AI (01:17): Mike's entrepreneurial journey and early career (02:53): From corporate to startup: Mike's transition (03:28): Goals and motivations for My ask AI (04:08): Overcoming challenges and rock bottom moments (09:27): Go-to-market strategy and distribution channels (16:14): Critical decisions and building with Bubble (21:08): Managing the company and prioritizing tasks (29:01): Advice for SaaS founders at different stages