Grow Your B2B SaaS

Did you know that experimenting can result in desired growth for your B2B SaaS? Experimenting can help to establish what’s working for the business and growth inhibitors. In B2b SaaS business terms, we call this experimentation “growth hacking” or “growth marketing.” In today’s episode, we revisit the exciting topic of launching on Product Hunt. Our guest expert is a real “hunter,” Fabian Maume, a contractual CMO for SaaS companies. He shares his experience of successfully launching a product on Product Hunt. Fabian also enlightens us on why launches differ and what tricks are for success. Why do you need to listen to Fabian – He has undertaken various product launches, achieving a “Product of the Day” ranking along the way. Furthermore, Fabian has made five times the top 5 of the day on Product Hunt. He, therefore, has gained valuable experience in launching the platform for SaaS. Difference between maker and hunter – The term maker refers to the people who develop a product, also comprising the marketing team in a SaaS company. On the other hand, hunters relate to people who spot new SaaS companies or give exposure to the Product. Furthermore, Fabian explains that a hunter has an existing audience on their social media that they leverage for exposure to the Product. The hunter also doubles as an advisor to the SaaS company on pre-launch. Benefits of launching on Product Hunt – Launching on the platform provides a SaaS with significant organic reach. The degree of exposure depends on the level of ranking that the company has attained. Secondly, a SaaS earns a badge for the operators of the day when they finish in the top 5 categories. This reliable source of social proof is increasingly relevant in today’s digital marketplace. Thirdly, a business benefits from a free Do Follow backlink on the platform.  Key Timecodes (0:30) Introduction of topic and guest expert (01:30) Why do you need to listen to Fabian  (02:05) Difference between maker and hunter  (03:54) Benefits of launching on Product Hunt  (05:27) Prepping for the launch  (07:40) Importance of finding a good hunter  (09:35) Things to do on launch day –   (13:29) Does the day of the week matter for a launch  (14:23) Best practices for launching  (16:40) Minimum requirements for launching on Product Hunt  (19:13) Things to do after launch day (21:23) Growth hacks for launching on Product Hunt  (22:23) Common mistakes companies make during product launch on Product Hunt  (24:12) Importance of professional help during the launching  (25:32) Role of affiliates in product launch on Product Hunt  (27:27) Advice to a SaaS with 10k MRR  (30:06) Advice to a SaaS with 1M ARR  (33:20) Fabian’s contact information.

Do you have the necessary demand to create your B2B SaaS? In today's episode, we discuss creating a demand strategy for your SaaS and accelerating your growth. In today’s episode we are privileged to host the head of growth at Bonjoro, Casey Hill, is an authority on this subject matter. He advises various startups and doubles as a growth mentor and professor at the University of California, Santiago. Why you need to listen to Casey – He has worked with various early-stage startups between zero MMR to 1M ARR. He is also experienced with demand generation strategies for maturing companies. Therefore, Casey is best placed to offer valuable advice on things to do in order for a SaaS to realize desired demand generation. What do you consider demand generation – He describes demand generation as actions explicitly capturing the core interest at the top of the funnel. Demand generation strategies are not product-centric strategies related to demand capture. To capture interest, a SaaS founder has to create a problem to which they offer a solution. Key Timecodes (0:30) Introduction of the topic and guest (1:15) Why you need to listen to Casey (2:14) What do you consider demand generation (4:02) What needs to be in place before starting to create demand (5:38) Common mistakes SaaS companies make while setting up demand generation (8:13) How do you include affiliate partners in the demand generation strategy (13:20) Best-practice strategies and processes for demand generation (21:44) Challenges people face when setting up demand generation strategy  (25:47) How do you track your many channels  (29:45) Advice to SaaS business with 10K MMR  (32:11) Advice to SaaS business with 1M AAR  (37:00) Casey's contact information.

Is your B2B SaaS struggling in a saturated market? Do you know the hacks and tricks of staying competitive in the increasingly crowded B2B SaaS market? If that's your current dilemma, then this is your episode. With our guest Alan Gleeson, we talk about how to curve a niche and become competitive in the B2B SaaS market that is becoming crowded daily. Why you should listen to Alan – He has gained immense experience from his involvement in the B2B SaaS market since browser software rendering became possible. Furthermore, Alan has worked as a consultant to more than 50 B2B SaaS companies in different countries. He has seen the inside of a lot of Google Analytics accounts at different growth levels, gaining a valuable understanding of growth drivers in a saturated market. Why start a B2B SaaS in a crowded market –B2B SaaS businesses are becoming more and more successful and have relatively low startup costs. On the other hand, he identifies the primary difficulty as the B2B SaaS market's competition due to the growing number of competitors. A very specialized or niched, obscure startup struggles with poor Google exposure or a competitive market sector that is oversaturated calls for a strong differentiation strategy. He characterizes competition as beneficial for a startup with a well-developed strategy.  What should be in place before venturing into a competitive B2B SaaS market – You need to be aware of the table sticks features expected of the specific market category. Also, it is necessary to satisfy the product-fit requirement by initially gathering the required research. Key areas include competitor pricing, core features, search engine marketing companies, and a well-defined ideal customer profile. It would be best to consider only commercializing your B2B SaaS after validating all the assumptions. Key Time codes (0:30) Introduction to today's topic and guest (1:26) Why you should listen to Alan  (1:26) Why start a B2B SaaS in a crowded market (4:08) What should be in place before venturing into a competitive B2B SaaS market  (6:34) Understanding your ideal customer profile (7:18) Other common mistakes for B2B SaaS in a crowded market  (10:21) Strategies and processes of winning in a crowded market  (12:50) Importance of market knowledge in a niche market (16:25) Challenges of building B2B Saas in a crowded market  (21:18) How do you plan for Contento to remain competitive (25:56) How does indirect marketing help B2B SaaS in a crowded market  (28:20) Advice to SaaS founder with 10k MMR (30:48) Advice to SaaS founder with 1M AAR  (34:45) Alan's contact information

What is Product Hunt? And why is it important to your B2B Saas? Becoming the number one searched product is not a walk in the park. Growing visibility of your product is crucial to the growth of your B2B SaaS business. One of the best ways to achieve this high visibility is by leveraging the networks of other sites. In today’s episode, we host Robin Singhvi, the founder of SmartCue. Robin is a product hunt expert, and in this episode, he will teach us some tricks and hacks for having your product rank number one without a marketing team.  Why you should listen to Robin – He has been part of many startups, which all had exits. Robin is also well-traveled and experienced, having lived in the US, India, and Europe. Singularly, he managed to rank #1 on Product Hunt without the help of a marketing team. What is Product Hunt? – Robin speaks of Product Hunt as a distribution channel, like LinkedIn, email, affiliate marketing and sites like Reddit. However, Product Hunt gives you almost instant visibility to thousands of people. As a result, your business can get the attention of potential investors much faster, as well as increase revenue. Why SaaS companies need to list on Product Hunt – SaaS companies stand to benefit greatly from Product Hunt in terms of increased visibility and fast and valuable user product. In addition, Product Hunt allows for effective testing of your product positioning. Why ranking number 1 on Product Hunt matters – Ranking number one on Product Hunt greatly benefits a SaaS business. It gives the company high credibility with other SaaS companies seeking to affiliate with the business. It can also bring more traffic, leads, signups, partnerships, and investors. Common mistakes when launching on Product Hunt – Robin observes that most companies often treat their product launch as an after-thought as opposed to being part of the plan from the word go. Given product launch on the site is highly competitive, it is necessary to plan ahead by engaging with the community. Also, some companies lack authenticity and thus force things without a working strategy that entails building awareness. Strategies for launching on Product Hunt – Our guest expert advises a startup to utilize 60 days pre-launch to get things in order. This period should go into building a community and awareness. Leveraging communication channels and testing product positioning, among other go-to-market strategies, is important.   Key Time codes (0:30) Introduction of today’s topic and guest expert (1:34) Why you should listen to Robin (2:34) What is Product Hunt (3:15) Why SaaS companies need to list on Product Hunt (4:00) Why ranking number 1 on Product Hunt matters (6:35) Common mistakes when launching on Product Hunt (8:32) Strategies for launching on Product Hunt (10:40) Recommendations for pre-launch (13:10­) Best practices during the actual launch on Product Hunt (15:55) How he landed one of the best hunters for his launch (17:21) Things to do post-launch (19:55) About his next product launch (22:10) Advice to startups with 10k MRR (23:50) Advice to businesses with 1M ARR (26:40) Robin’s contact information

As a SaaS founder, it is crucial to understand how to get customer insight and leverage them for the growth of your Saas business. In today's episode, our guest is Katya Ryabova. Katya enlightens us on Customer-led Growth strategy, how to get started and its place in a SaaS company. As a researcher and consultant, Katya advises over a dozen SaaS and tech companies.   Why you need to listen to Katya - As a certified Customer-Led Growth consultant, She has gained immense experience working with many SaaS and tech companies. Over the past 13 years, she has built on her social research background to help SaaS founders to run their customer research and turn it into actionable insight that informs the decision-making on their product and marketing. What is Customer-Led Growth strategy (CLG)- Katya defines Customer-Led Growth strategy as an array of repeatable strategies that a business owner can implement at every strategy to realize growth. It entails gathering customer information, interpreting it, and mapping it according to the ideal customer profile. It is an effective strategy for understanding the gaps and opportunities in the market to enable customers to find you and convert quicker. Katya clarifies that CLG is not a substitute or competitor to sales-led growth or Product-Led Growth strategies. She sees it as a foundation by which a SaaS founder can implement along with other growth strategies.  Timecodes (0:30) Introduction of today's topic and guest expert (1:28) Why do you need to listen to Katya (02:01) What is a Customer-Led Growth strategy (CLG) (05:08) Minimum requirements for implementing CLG strategy (06:54) Importance of understanding your ideal customer profile (ICP)  (08:58) Metrics for measuring the success of CLG strategy (10:35) Common mistakes in implementing CLG strategy (14:54) Strategies for implementing CLG  (21:32) Challenges when implementing CLG strategy (25:57) Seeking a mentor or consultant for CLG strategy (28:24) Affiliate marketing and Customer-Led Growth strategy  (29:42) Advice to SaaS companies depending on their revenue (33:48) Katya's contact information

Learn from Stefan Smulders, founder of Expandi. He shares all his knowledge on how he bootstrapped Expandi past 7M ARR. He shares everything.. He is currently Scaling his SaaS bootstrapped to $10M ARR. He is a real-life coach for aspiring SaaS entrepreneurs, particularly those who choose the bootstrap approach. He is as honest as he can be about his experiences, including his successes and failures as an entrepreneur. Learn more about our guest: ⁠Stefan Smulders, ⁠Founder of ⁠Expandi⁠. Timecodes (0:30) Introduction of topic and guest expert (1:35) Why you need to listen to Stefan (2:16) How many Failures has he had before starting Expandi? (06:35) How did he know Expandi would be a success (07:40) How has he managed to stay bootstrapped for a long time? (12:12) Did he consider raising funding when money started running out? (13:37) Challenging aspect of bootstrapping his company (17:38) What would he do differently today? (19:56) Elements for the success of Expandi (24:26) Providing value to the end-user through differentiation (28:05) Advice to SaaS beginner earning 10k MRR (29:47) Advice to SaaS founders earning 1M ARR (30:54) How to reach Stefan  on Social media

What is content? Or better yet, what is good content? Do you know how to create content that drives and converts into signups and paid clients? In today's episode, we host John Ozuysal, the co-founder of Datapad and advisor to other startups. We discuss how to create a B2B SaaS content strategy that drives signups.  During his topical mapping, John explains that he uses internal backlinks for all relevant content. This greatly works for startups in the early stages with minimal resources because it is speedy.  Common mistakes made with creating a content strategy. Limiting yourself to keyword tools. He says that you should ask the customers how and what they search for content. It, therefore, helps, during signup, to seek the problem and the desired solution from the customer.  Thoughts on the rise of Chatgpt in content writing. He admits that he utilizes the tool for fast-tracking some functions in research instead of writing content with it. It helps generate content keyword ideas, optimize SEO, and identify entities from paragraphs.  John dives into affiliate marketing and writing content for signups. Instead of focusing on the transactional page and leaving it in the hope it will rank, he advises creating supporting pages to link to the transactional page. It gives your content greater visibility to other potential companies that may want to affiliate with you to promote their content.  Advice to startups growing to 10k MRR? Reverse your funnel by starting at the bottom with content targeting an audience seeking solutions like the one you offer.  Advice to startups growing to 1M ARR? Invest more in the middle and top of the funnel. Using customer research, you should build next-generation features by writing relevant content.  Key Timecodes (01:47) Why you need to listen to John  (02:43) What is content  (03:15) Difference between writing content and content that converts (04:34) What needs to be in place before creating content  (06:42) Strategies for writing content to generate signups  (10:00) Why does he not do link-building for his content? (14:13) Does he create yellow pages for topics he writes about  (17:28) Common mistakes with content strategy  (20:50) His thoughts on Chatgpt for content writing  (22:11) Affiliate marketing and writing content for signups (22:50) Advice to companies with 10k monthly recurring revenue  (26:00) Advice to companies with 1 million annual recurring revenue  (27:20) John's templates on offer and contact information

How can you build a network help to grow your B2B SaaS? In today's episode, we host Alexander Theuma, the founder of Saastock, whose sole responsibility is to grow a network community in SaaS by organizing conferences that bring different people with different roles in the business. Over the last eight years, Alexander has proved himself to be an effective community organizer devoted to strong networks, community, content, building audiences, and events. He has also engaged with thousands of SaaS founders and gained actionable experience in building a conference business and how to scale it. From this episode, Alexander reveals that he niched into B2B Saas as he fell in love by design through undertaking sales for other people. The gap in the SaaS market inspired him to start a blog for the vendor-neutral community, where he sought experts to give their insight in his podcast. He takes pleasure in helping and serving the SaaS community by sharing the stories of those who have experienced the challenges of growing their recurring revenue business. What is the difference between a Network and a community? - Alexander explains that networks are born from a community. In his experience, his community came first through meetups with a small group of contributors to his blog. He was able to help the community build and grow. After that, he built a network by connecting with people from the community events and the audience of his podcast. Community building provided him with a product that he could offer to the community. Building a network is more self-rewarding because it enables you to grow a targeted contact list in the industry to grow your network.  What are the most effective ways of Building a good network, and why is it important? - our guest expert shares that a strong network enables you to reach relevant people for introduction, advice, and feedback. Founders that build or have a network have a competitive advantage over their competition. Those who never act towards building a network always remain a step behind in their growth. Some of the most effective network-building strategies include running a podcast, doing meetups, organizing events, and reaching out. When building a network, founders find themselves making mistakes. Our guest expert shares some common mistakes made. Alexander cautions against seeking too much too soon before building and maintaining relationships and delivering value. It is crucial to approach building a network as a long-term endeavor instead of a quick fix.  Key Timecodes (0:30) Introduction to today’s topic and guest expert (1:48) Why you need to listen to Alexander (03:56) What interests him most about B2B SaaS (07:48) Network versus community (10:40) Building a good network and its importance. (12:50) Common mistakes for founders building a network (15:20) Challenges and successes in building a community for SaaStock (22:26) Best practice process for growing a community (24:25) Role of affiliate marketing in building their networking (27:51) Advice to SaaS founders with growing networks (29:57) Advice to SaaS founders with 1 million ARR (32:40) Alexander’s contact information

How to bootstrap your B2B SaaS to a 200M acquisition? Our guest expert Patrick Campbell did it, and he will share his learnings and knowledge on this show. Why you need to listen to Patrick - Thanks to his company's analytics product, Profitwell Metrics, he has access to the payments data from around 3600 SaaS companies. This brings even a more unique context to his story as he has this rich data library at his disposal. How did you manage bootstrap acquisition for your business? The successful bootstrapping of his own B2B SaaS startup to a $200 million acquisition resulted from the willingness to optimize for the long term. They published lots of content from understanding the system they were working with, engaged with the target audience, and utilized the feedback accordingly. There were also effective cost-management strategies and intentional culture. Generally, they built a great product with high NPS. Would you ever charge for your free Metrics product - The Profitwell Metrics product does not lend itself to moving it to be paid because the nature of the market is not conducive. Thus, Patrick reckons it does not make business sense to start charging for it. He finds the alternative more appealing - instead of skimming a couple of millions at the minimum, they would instead work for a potential hundred billion dollars of lifetime revenue from the free Profitwell Metrics. Instead, the business can add other features to the paid-for effect. Challenges in converting a free trial to paid subscriptions - The hardest thing with bootstrapping with freemium was financial challenges. It would have helped Profitwell Metrics if they initially raised money for the free multi-product that required accuracy. Also, because of the first-timer effect, most of the actions were reactionary, given that it was his company.    What does the data say? - The most successful SaaS companies utilize metric-based pricing. In B2B SaaS, a successful pricing model considers what the target customer values. Tactical churn, which often contributes to 20%-40% of credit card failures, can be addressed through revamping optimization and getting your monthly customers to annual arrangements. Advice to B2B SaaS companies growing towards 10k monthly revenue  - focus on some measure of activation or engagement with your user before concentrating on making money. It helps to create a small number of customers pleased about using your product.  Biggest advice: Cuttle with the Chaos. Key Timecodes (0:32) Introduction of today's topic and guest (1:36) Why you need to listen to Patrick  (3:05) Types of premium   (6:32) Free trial to paid conversion rate  (8:36) Challenges in converting a free trial to paid subscriptions  (10:20) Would you ever charge for your free Metrics product  (12:47) How did you manage bootstrap acquisition for your business  (20:21) What SaaS companies need to do for growth  (25:05) Secrets of successful SaaS companies  (27:45) Role of customers when raising your prices  (32:00) How to decrease churn for your business  (35:55) Advice to companies with 10k monthly revenue (38:39) Patrick's contact information The show is hosted by Joran Hofman, founder of Reditus. Learn more about the podcast: https://www.getreditus.com/grow-your-b2b-saas-podcast/

How can you bring your B2B SaaS to the market? Learn it from someone who has been on all sides within the SaaS industry, currently CMO at Paddle and investor/coach at multiple SaaS startups. Launching a new product onto the market is obviously the next step after development. The go-to-market strategy is essential for introducing a good product or service to new clients and establishing a competitive edge. It includes specialized techniques for pricing products and services, sales and marketing channels, customer journeys, introducing new goods and services, and rebranding in a foreign market. Today's topic features Andrew Davies as we discuss the ideal marketing plan for your goods or services. Key Timecodes (0:40) Introduction to today's topic and guest expert (1:38) Why you need to listen to today's guest Andrew (3:17) What is a go-to-market strategy (3:52) What needs to be in place before going to market (5:52) Mistakes companies often make with go-to-market (7:23) Strategies and processes for B2B SaaS business for go-to-market strategy (10:12) The role of Accounts-based marketing (ABM) (12:45) Differences between bootstrap and funded companies in implementing go-to-market (15:25) Challenges in go-to-market strategies (19:52) Different channels in your go-to-market strategy (23:09) Current go-to-market at his company, Paddle (25:49) "Balloon in space" payment system in space (27:13) Affiliate marketing in go-to-market strategy (28:40) Advice to beginner companies with 10k revenue on go-to-market strategy (30:02) Advice to established companies with 1 million revenue (31:54) Andrew's contact information The show is hosted by Joran Hofman, founder of Reditus