Do you have the necessary demand to create your B2B SaaS? In today's episode, we discuss creating a demand strategy for your SaaS and accelerating your growth. In today’s episode we are privileged to host the head of growth at Bonjoro, Casey Hill, is an authority on this subject matter. He advises various startups and doubles as a growth mentor and professor at the University of California, Santiago.

Why you need to listen to Casey – He has worked with various early-stage startups between zero MMR to 1M ARR. He is also experienced with demand generation strategies for maturing companies. Therefore, Casey is best placed to offer valuable advice on things to do in order for a SaaS to realize desired demand generation.

What do you consider demand generation – He describes demand generation as actions explicitly capturing the core interest at the top of the funnel. Demand generation strategies are not product-centric strategies related to demand capture. To capture interest, a SaaS founder has to create a problem to which they offer a solution.

Key Timecodes

• (0:30) Introduction of the topic and guest
• (1:15) Why you need to listen to Casey
• (2:14) What do you consider demand generation
• (4:02) What needs to be in place before starting to create demand
• (5:38) Common mistakes SaaS companies make while setting up demand generation
• (8:13) How do you include affiliate partners in the demand generation strategy
• (13:20) Best-practice strategies and processes for demand generation
• (21:44) Challenges people face when setting up demand generation strategy 
• (25:47) How do you track your many channels 
• (29:45) Advice to SaaS business with 10K MMR 
• (32:11) Advice to SaaS business with 1M AAR 
• (37:00) Casey's contact information.