Future Commerce

Adapting to Customer BehaviorsWe used to only have one marketplace: Amazon. But social media is becoming a marketplace on its own.The good news: for developers, as we standardize API’s and as more companies go headless, social media commerce platforms won’t feel like something completely new, just another property for brands.The bad news: for product, sales and marketing teams, this shift will be much more of a change as they learn new rules, regulations and customer contexts.It seems as though Snapchat and TikTok are forming the new generation of consumer who have a bigger desire to participate in social trends, creating more commerce opportunities.Very little window shopping & impulse purchase happens in traditional eCommerce contexts. Impulse purchases are not frictionless in this context. Perhaps this is something that social commerce offers that traditional eCommerce does not?Tech companies have become very good at creating the illusion of an impulse purchase. However, our online impulse purchases aren’t really all that impulsive. It’s actually hyper-personalization and targeting algorithms.Millennials are  “digital natives,” but Gen Z’s are “social natives” and this affects how each demographic participates in commerce. Are we creating “metaverse natives” in the youngest generation as they participate in commerce on platforms such as Roblox?Boris sees a rise in what he calls “fluent transactions,” which are more immediate and less interruptive transactions that don’t disrupt a person’s day. Shopping is no longer an event.Platform wars aren’t simply PHP vs Java. It’s the number of channels that you’re acquiring customers from competitors.Associated Links:Learn more about Boris Lokschin and Spryker!Check out Excite 2022, Spryker’s eCommerce Conference in JuneHave any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A Boom to the Creator Economy?Counterfactuals give us a what-if thinking. It’s thinking through scenarios that haven’t happened, but what if they did? They help us analyze our past performance“Counterfactual analysis makes up a lot of like our cause-effect thinking when we're thinking about how to apply a situation in a new context because nothing is ever the same and the pace of change is happening faster and faster.” -BrianThe concern that many have right now is where do customer place their loyalty? Will they be more experimental or less experimental? They're going to go to the things that they know and return to defaultsThere is a demand for growth and demand for goods right now that's being pent up. The demand is there, but it's not being metIn a downturn, more money is necessary for all areas of life, causing people to look for another job, side gig, and ways to bring in that extra income. With everything increasing, there will be a people supply as well, which in hand would lead to a boom in the creator economy Associated Links:Insiders #123: A Marketer's Guide to the Multiverse of MadnessStocking up and Seeking Out, RightpointStay tuned for VISIONS 2022…coming soon!Subscribe to Insiders and Senses to read more of our hot takes! Listen to our other episodes of Future CommerceCheck out Decoded, our newest limited seriesHave any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As Promiscuous as a GibbonBrian led a whole track on IRCE and helped cover tracks on personalizing your digital economy, Gen Z being underbanked, using data to fuel personalized experiences, finding opportunities in micro-segments, and more!“It's interesting how many folks from traditional design backgrounds actually wind up in eCommerce and then they get into the side of the business where it's just talking about how do we apply design, how do we apply design to this sort of what is no longer a Wild West but more of like a Mild West of design aesthetic?” -PhillipThere isn’t much brand loyalty left. Shoppers are promiscuous now, and feeding them information is the way to win. The number one way for your brand to fail is by being narcissistic“If you are overly narcissistic about your brand, that's going to cause you problems in the age of the promiscuous shopper.” -BrianPhillip led two panels, “What's Hot in DTC: VC investors Weigh In” and another one with the founders of Stix and Couplet CoffeeThe show was back in much fuller force than last year, the content was amazing, and filled with fresh voicesA lot of the upcoming messaging revolving around eCommerce is going to shift away from experiential and growth into cost-cutting modeAssociated Links:Younger Consumers Embracing Mobile Wallets, Pymnts.comThe Persuadables - A Viant Study ReviewStocking up and Seeking Out, RightpointLive at Future StoresInsiders #110: Spirit Guide: Making Me a NA Beverage BelieverStay tuned for VISIONS 2022…coming soon!Subscribe to Insiders and Senses to read more of our hot takes! Listen to our other episodes of Future CommerceCheck out Decoded, our newest limited seriesHave any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The in-Direct to Consumer eraWebsites are homogenous and lacking inspiration. If you remove the navigation bar, most websites are indistinguishableShopify’s stock is down 75% from its all-time high. While the tech sector experiences pain and economic concerns loom, many brands will need to invest in experience“What do consumers care about? Fast, cheap, and free. Shopify turned a business buyer, a business operator, into a consumer; they want fast, cheap, and free. No wonder eCom is so uninspired.” — PhillipAssociated Links:Shopify down 75% from highStay tuned for VISIONS 2022…coming soon!Subscribe to Insiders and Senses to read more of our hot takes! Listen to our other episodes of Future CommerceTune into Infinite Shelf Season 2!Check out Decoded, our newest limited seriesHave any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A Natural Evolution of eCommerceBoris defines composable commerce as there being advantages of being the best of suite of world. You can now select the best search that fits the best for your business, and your business might be very different from someone else's business.Like everything, composable commerce has its pros and cons. It can look shiny, but it has its challenges“You can't just turn on or off composable commerce. You need to have the underlying infrastructure.” -BorisThere is not a direct way for an organization to shift to composable commerce, but taking the change allows for the ability to experiment and fail, or to be successful“This could become a natural evolution of eCommerce becoming no longer just a channel for incremental growth that sits underneath I.T. or marketing, but an independent channel where it has its own category and means of operation.” -PhillipAssociated Links:Learn more about Boris Lokschin and Spryker!Check out Excite 2022, Spryker’s eCommerce Conference in JuneHave any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Sacraments of CommerceDTC Theory: anything that can be disintermediated eventually will be disintermediatedWith the presence of The Fascination, it could be proof that DTC is still relevant or a sign of the downfall to come “We're still at the beginning of the creator economy in many ways, there's a lot more opportunity for those that come to the table with interesting products and interesting ideas to find ways to scale their brand.” -BrianProduct-first is the new model, whereas marketing used to be first. Distribution is now the second component when it comes to the continued rise of DTC“There's going to be a new brand of retailers that arises. Retailers that hit key markets with shared spaces and offer in-store experiences for a product that has just won over won over people because of its uses or quality.” -BrianWe think there is a huge opportunity for local shopping, it’s just going to require some strategyIf you're dipping your toe into a lot of different channels, that's a great way to catch the ones that are going to be the winnersAssociated Links:Catch us at #RICE22 next week! Use our promo code: RICE50P07 for 50%! Capitalizing on Momentum by RightpointStackCommerce Acquires The FascinationIshani Gujral episodeStay tuned for VISIONS 2022…coming soon!Subscribe to Insiders and Senses to read more of our hot takes! Listen to our other episodes of Future CommerceTune into Infinite Shelf Season 2!Check out Decoded, our newest limited seriesHave any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

One-Click Buy…Say What?Recently Amazon has made a push around their one-click purchase button, "Buy with Prime”Amazon is now comfortable with trying to take an existing model and system and extend that beyond their own channel“The interesting play here is the comfortability of expanding channels.” -Kris The thing that differentiates checkout at the end of the day is the Prime-like experience in that customers  get their order quickly and with potentially free shipping“Amazon is going to market with this theory that the way in which they win the one-click checkout outside of a channel that is Amazon.com is anchoring on the value prop of Prime more so than the value prop of whatever other thing at checkout.” -KrisThis is helping direct to consumer companies address the metric that actually matters, which is conversion and loyalty“We just hit this maturity point where a lot of these direct to consumer companies got big enough where the way in which success was measured wasn't this growth based on brand and marketing. It was now margins and unit economics, and like all of these things that are the actual responsibility of operations that it turns out the other half of the brain is just as essential to grow and get to.” -KrisAssociated Links:Learn more about Kris Gösser and ShipiumSubscribe to Insiders and Senses to read more of our hot takes! Listen to our other episodes of Future CommerceTune into Infinite Shelf Season 2!Check out Decoded, our newest limited seriesHave any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Metaverse: Innovation or Skinnovation?The metaverse we’re building right now is not the metaverse we’ll all end up using…if we end up using the metaverse at all.Don’t worry about what competitors and enterprises are doing in the metaverse, worry instead about how you should break into this new world.“The current Web3 and metaverse implementation that we see today feels like small teams of developers who have created something really unique and they're going direct to their own consumer. And that feels fundamentally different than what we have seen in the past.”Developers used to need layers of translation, project managers, and program managers to get a job done. Today’s developers are going directly to their customers. We call this the Developer DTC.People were always collecting items & attaching value to items. NFTs are not a new phenomenon. The technology enables this behavior in a new way.Unlike Web2 and the telegram, which were built as information-first technologies to which commerce added value, the metaverse seems to be about commerce before information.“Low-code and no-code capabilities make it easy to kind of create a new generation of developers. Low-code and no-code unlocks a lot of potential in developers to spend time on sales and marketing and other things.” - BorisAssociated Links:Learn more about Boris Lokschin and Spryker!Check out Excite 2022, Spryker’s eCommerce Conference in JuneHave any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Serendipitous ExperiencesRICE's (the Retail Innovation Conference and Expo) goal is to stay true to their roots and put a new and fun spin on the event and expo spaceRICE is working to reframe the way content is performed for the show, hitting reset on who is given a platform, and making the learning experiences as focused and tailored as possible“We want this place to be a place where conversations happen and ideas get sparked.” -AliciaOne of the goals for RICE is to bring together passionate people from different careers of life and let them get together and geek out“In-person events and conferences allow a serendipity experience for everyone.” -PhillipUse promo code RICE50P07 for 50% off your tickets for RICEAssociated Links:Learn more about Alicia Esposito, and RICE and grab passes here! Be sure to use promo code RICE50P07 for 50%!Subscribe to Insiders and Senses to read more of our hot takes!Listen to our other episodes of Future CommerceTune into Infinite Shelf Season 2!Check out Decoded, our newest limited series coming TUESDAY!Have any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Bells and Whistles At BestIf you’re not familiar with the eCommerce Marketing School podcast, they post five times a week, with 5-10 minute episodes taking a customer story sharing some of their tactics, what's working, what's not, and then a handful of interviews as well with operators who are in the trenches working on new tactics for growthSome businesses start because people have a product, and on the flip side, people have a skillset and find ways to apply it, with this…people are finding their natural sales channels“People that understand how to create content can have tremendous success launching a brand from a cold start.” -BenConsolidation is happening at the small end of the market, but it's going to jump to the midmarket and enterprise as well“There is a fractionalization of the consumer experience in the sort of the bygone era of installing a million apps in the Shopify ecosystem.” -PhillipFigure out how to be sustainable in creating content, make it as easy as possible, and in a format that's going to work for allAssociated Links:Learn more about Ben Jabbawy and check out that second half of this conversation at, eCommerce Marketing School!Subscribe to Insiders and Senses to read more of our hot takes!Listen to our other episodes of Future CommerceTune into Infinite Shelf Season 2!Have any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.