[Step by Step] How do I Begin Selling Internationally? (Feat. Kent Allen, Co-Founder of GELF)

Kent Allen is the Co-Founder of GELF, who has been in the ecosystem and helping lead the conversation of cross-border for 25 years

“We've got to realize that the very nature of digital commerce is cross-border.” -Kent

In the last few years we’ve seen a boom in eCommerce, which has inherently led to a boom in cross-border

The monkey paw of cross-border is having to be extremely specific when manifesting things in the eCommerce world

Cross-border eCommerce is a diversification play. It’s an opportunity to be relevant to your consumer and the next-decade consumer.

You don’t have to go strictly direct-to-consumer; marketplaces can be a huge opportunity for selling internationally. If you’re able to adapt your domestic operations, you can quickly and easily fulfill international orders from your domestic operation

“When you're ready to kind of go into new markets and you need to find customers and things like that, marketplaces are usually the best way to do it.” -Kent

If you ignore selling internationally, others aren’t and you will lose markets in the future

“You have to have a more holistic global view of the world” -Kent

[Step by Step] How do I Begin Selling Internationally? (Feat. Kent Allen, Co-Founder of GELF)

Have a More Holistic Global View of the World

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