Future Commerce

A lot of brands say they want to make their customers’ lives better with their products, but how do they go about actually achieving that? The storied brand, James Baroud, is creatively connecting with their audience and finding new ways to not only help them want to purchase their products but also to enjoy their products even more, and therefore enjoy life even more. It’s a big task, but Bobby Huang is all about it. Listen to this episode to hear from him on the heart behind that and what the future holds for James Baroud.History and Innovation{00:06:58} - “When you evaluate yourself against your competition, the first thing you do is you identify the things that it's said that your competitors can't copy. And then you ask yourself if you can lean into it and do that really well.” - Bobby{00:21:31} - “There are lots of steps along the way for when you see this thing today on top of a car to be what it is. And so when you open up that tent and you crawl inside and you look around, all that history, innovation, and iteration in that process surrounds you. And so that is kind of the message that I wanna tell to a broader audience.” - Bobby{00:26:19} - “I would like this product to serve as a muse for families and their ability to just enjoy life more.” - Bobby{00:32:19} - “I can't help but think there's already a multiplayer story involved here. Because when you have a high-value resale market, that means that people are really committed to the product, and believe in its value. And when something goes up for sale, it doesn't sit on the market long. It's gonna get snapped up because people know and trust the quality.” - Brian{00:45:27} - “In terms of building trust and getting folks unified around a strategy, I wouldn't say it's a strategy, it's our strategy. It's something that we learn into together as a team.” - Bobby{00:47:41} - “Today, our website does not do DTC sales, for a couple of reasons. One of the side reasons that everybody can understand is these things are really big and heavy and shipping can be really expensive. But in an effort to build trust and do cool interesting things in 2024, we are going to put some hidden gems on our website and do some limited edition artistic colored tents for folks who can find it on the site. And there'll be some hidden portals to be able to buy some really cool artist-designed tents next year.” - BobbyAssociated Links:Learn more about Bobby Huang and James BaroudINSIDERS #107: DORK MODE: AN ANTIDOTE TO THE SEA OF SAMENESSGrab your copy of The Multiplayer Brand for just $20 with free shipping in the U.S.Have you checked out our YouTube channel yet?Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Topics discussed include the multiplayer brand, the importance of art and human connection in commerce, the potential of Web Three, the community's perspective on Web 3 and crypto, brands moving too fast, and communal experiences in retail and online spaces.

The holidays are a time for giving and receiving gifts and sharing in schlocky Hallmark-style TV movies. Walmart's 23-part series, "Add to Heart" capitalizes on this trend by turning RomCom into RomCommerce! ASSOCIATED LINKS:Sign up for BundleIQ to start your own private GPT and searchable data for your eCommerce business.Add to Heart on Youtube.The Walmart Corporate press release for Add to Heart RomCommerceHave you checked out our YouTube channel yet?Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

TEASER for After Dark Episode 4.Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce Plus:https://futurecommerce.com/plus   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The shift towards low-code platforms like ServiceNow has changed the landscape for service agencies, requiring them to adapt their approach and focus on specific solutions. Phillip and Brian sit down with friend and mentor Jon Klonsky to discuss his new venture, which will specialize in implementing and rescuing failed implementations of the ServiceNow platform.“Measure twice, cut once, and test often”{00:12:55} “Only organic growth, as opposed to purchased growth, can be a better line to run so that you don't get ahead of your skis.” - Brian{00:13:59} - “So many people, especially if you talk to the investor community, are like, "eCommerce is done. Let's move on to the next thing. AI," which is also important. I don't wanna take away from that, but I think eCommerce is still growing and probably gonna continue to grow and change and do incredible things, and we're just at the tip of the iceberg now with some of the new technologies that are coming into the space.” - Jon{00:19:47} - “You have to have a strategy that you can stick to and sustain because, you know you're going to build a team in a culture that has to be simplified for them. I think you have to be really smart and definitive about what you're gonna be doing.” - Jon{00:37:25} - “A strength is knowing when to spend your first few dollars. We know to be patient and not get ahead of {our} skis. ” - Jon{00:48:55} “It is about focus, but my focus to start is gonna be on the solution and the technology. I'm casting a wider net across some verticals because, frankly, I don't know where all the business is gonna come from yet. So cast a wider net and then I will start to narrow or we will start to narrow as we evolve as a company.” - Jon{00:50:36} - “I've learned mostly through my failures, but I now think that that's a strength of mine. Being able to hire and retain great teams.” - JonAssociated Links:Learn more about Jon Klonsky and Halokinetic LLCGrab your copy of The Multiplayer Brand for just $20 with free shipping in the U.S.Have you checked out our YouTube channel yet?Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

**TEASER for After Dark Episode 3.**Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce Plus:https://futurecommerce.com/plus Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Phillip and Brian sit down with Natasha and Deana, Co-Founders of Boys Club and mavens in the web3 and crypto world. They discuss what place legacy brands have in web3, what the challenges are for adoption, who’s helping, and who’s hurting. But what will it take to get there? A Well-Governed Potluck{00:20:20} - “A big part of the value set of web3 is this idea of shared and distributed ownership, and governance, but ownership being a big part of that. And I think if you're a global corporate brand, that's gonna be at odds with shareholder values.” - Deana{00:41:03} - “As more and more fake news, deep fakes, weird AI content is put into the world, we're gonna want to know what is human-generated and what isn't. And decentralized, trustless, open, permissionless blockchain is a great way to do that. I think that we're quite a far ways off from what that user experience is for that set of tooling and how that comes to life in the apps that we're all using every day.” - Deana{00:43:48} - “web3 and crypto, we've always had the perspective that it is just a mirror to your interests and the things that you care about.” - Natasha{00:47:41} - “It's only a matter of time until brands like that do see wallets as a new type of acquisition channel for them. Now today, there's probably not enough data, not enough wallets for it to be worth it to them, but I would invite them to experiment, and I know no better place to do that than Boys Club World.” - Deana{00:52:07} - “We have found that you have to have a really strong vision and a vehicle for people to come in and play in. And that multiplayer mode has to be in the parameter of a game that we all set together or that a few people set and then a lot of people get to join in and have fun with.” - Natasha{00:54:03} - “To do anything in multiplayer mode, you have to be a really good listener and hear the other person and what they're saying and what their vision is and what they want. Many people aren't very good at that, so we've over indexed to this. “Let's co-create. Let's do all these things together,” and we're all just talking over each other. And it's really ineffective and inefficient, and nothing ends up happening.” - NatashaAssociated Links:Learn more about Natasha Hoskins and Deana Burke and Boys ClubGrab your copy of The Multiplayer Brand for just $20 with free shipping in the U.S.Have you checked out our YouTube channel yet?Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

**TEASER for After Dark Episode 2.**Get the full recording at https://futurecommerce.com/plus  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mike Beckham, CEO and Co-Founder of Simple Modern, shares how he built a team centered around generosity and making a difference. They discuss the impact of Kim K's marketing genius, the importance of strategy over tactics, and the power of culture and purpose in building a great team.

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