Sleeping Barber - A Marketing Podcast

Often, marketers are more likely to align with an organization's sales team; however, should they not be spending more time with another critical business unit, finance?  We welcome to the show Dave Bunce, CEO of Morphio, to discuss the language barrier between marketers and the accounting/finance departments. Dave's unique background in finance, operations and technology allows him to combine historically siloed functions to enable marketing teams to scale. Join us as we dive into how marketers and finance professionals can work closer together, bridge the gap between the two disciplines, and ultimately drive more growth for their respective organizations. Don't forget to tune into our post pod discussion, where we recap our discussion with Dave and outline our key takeaways. ------------------------------------ Learn more about our guest Dave Bunce, Morphio and its digital performance monitoring & insights tool. Also, feel free to connect and follow and share our content. We are looking to build an engaged community! Our podcast page: Sleeping Barber Podcast Connect with your hosts: Marc Binkley, Vassilis Douros ------------------------------------ Podcast Timestamps: 0:42 - Intro to Dave Bunce 2:40 - Why is there a language barrier in the boardroom? 5:30 - What are tangible and intangible assets? 9:07 - Why is marketing viewed as an expense, and what can marketers do to help change that perspective? 14:20 - How post-mortems can help finance and marketing collaborate 18:40 - Why short-term ROI is a troubling obsession 25:40 - Creating a better budgeting process 31:19 - Why finance may have an issue with sales teams 33:20 - How future cash flows can help marketers get support for long-term brand building 36:35 - Why marketers need to understand present value and risk 39:12 - How finance builds budgets 40:35 - Why marketing should ask to join finance’s capital budgeting process 43:10 - What questions should marketers ask of finance? 46:45 - Financial metrics marketers need to know 49:58 - Trends marketers should keep an eye on 53:06 - V & Marc post-pod discussion

What is a five-letter word that can mean different things to different people in an organization? A term so controversial that carries a lot of ambiguity but at the same time drives so much value for a company, product, service or even individual. If you guessed brand, you are right!  In this episode of the Sleeping Barber Podcast, we discuss 'brand.' We attempt to define it while also discussing key topics like who owns it, what is it and how to measure it. We also reflect on our conversations with previous podcast guests, Mary Kyriakidi, Chris Walker and Roger Martin, to help articulate our thoughts. We hope you enjoy it!

Renowned strategic advisor and author, Roger Martin, discusses strategy, shareholder value, SWOT analysis, short-termism in decision-making, and challenging established business models. They also explore the importance of understanding the system, making the world a better place, and the role of anomalies in scientific revolutions.

In this episode, we sit down with Chris Walker, CEO and founder of Refine Labs, to discuss the nuances of B2B marketing. The importance of lead and demand generation, vanity metrics and much more! Don't forget to stick around till the end when we discuss the key learnings from our conversation with Chris. Enjoy the show!

In this episode, we pull the curtain back on Kantar's work in defining brand equity and how to measure it. We sit down with Mary Kyrikidi, who holds the position of global thought leader at Kantar, to discuss the nuances of brand equity, the "brand power secret sauce," and are companies genuinely customer-centric? Make sure you stick around to the end, where we spend time discussing the key learnings.