Sleeping Barber - A Marketing Podcast SBP 037: The State of Programmatic in Canada. With Ben Wise and Jeremy Freedman.
Today, we have a thrilling episode in store for you as we engage in a conversation with not just one, but two Heads of Programmatic Media from Google Canada. Joining us are Ben Wise and Jeremy Freedman, and together we discuss the state of programmatic here in Canada. We explore various trends, delve into Google's privacy sandbox, touch upon the widespread adoption of digital practices within organizations, and much more! This is an episode you won't want to miss.
Enjoy the show.
Our Guests
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Ben Wise - https://www.linkedin.com/in/benwise1/
Head of Programmatic Media at Google
Jeremy Freedman - https://www.linkedin.com/in/thejeremyfreedman/
Head of Programmatic Media, Agency at Google
Our Hosts
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Follow our updates here: https://www.linkedin.com/company/sleeping-barber/
Get in touch with our hosts:
Marc Binkley: https://www.linkedin.com/in/marcbinkley/
Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/
Podcast Literature
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Understanding Programmatic - Think With Google
https://www.thinkwithgoogle.com/intl/en-145/marketing-strategies/automation/what-programmatic-and-why-everyone-talking-about-it/
Programmatic analysis tools | BigQuery | Google Cloud
https://www.thinkwithgoogle.com/intl/en-145/marketing-strategies/automation/what-programmatic-and-why-everyone-talking-about-it/
The Future of Programmatic Media in 2023
https://marketingnewscanada.com/news/the-future-of-programmatic-media-in-2023
Google’s new prototype AI tool does the writing for you
https://www.theverge.com/2022/11/2/23435258/google-ai-writing-wordcraft-lamda
Timestamps
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0:44 - Introductions
3:25 - What is programmatic media buying?
5:40 - Targeting by Geo, Context, Audience and Private Marketplaces
9:55 - How programmatic media has evolved in Canada
12:01 - What inventory is available to programmatic media in Canada?
15:24 - Opportunities with Connected TV (CTV)
20:36 - How AI enhances media buying and creative placements
24:46 - Bringing programmatic in-house vs hiring agencies
27:40 - The right time & risks with bringing programmatic in-house
31:00 - Replacing people with robots?
33:03 - Performance measurement & attribution models
41:40 - Privacy sandboxes and public concerns
46:03 - Running experiments to create breakthroughs
50:10 - Factors driving programmatic growth and innovation
53:20 - Post-pod with V & Marc
Where to listen
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Apple Podcasts:
https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324
Spotify:
https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b
Google Podcasts:
https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw?sa=X&ved=2ahUKEwji_oSOopP-AhXnlo4IHTZKBgYQ9sEGegQIARAC
Youtube:
https://www.youtube.com/@sleepingbarberpodcast
© 2023 Sleeping Barber