The Tom Ferry Podcast Experience

The greatest marketing medium which has ever existed in the history of the universe? Yeah, it’s video! It’s so powerful, so effective, and so… EASY to make mistakes with! This week, Jason Pantana is going to walk you through seven of the most common mistakes real estate agents make in their video content. And if you want advice on how to overcome these mistakes, I’ll tell you right here… Know about them and stop doing them! It’s that easy! Watch or listen, then leave a comment on YouTube with what you think is the biggest mistake.

What are the most important things that you can do to create your own success? I used to ask my mentors this question over and over again, and the answer was always the same. And guess what? It works

You may remember on last week’s Confidence & Conversion, Doug Edrington used the phrase “tactical winning and strategic losing.” This week, Doug and his longtime friend Malcolm Godwin are going to unpack exactly what that means and why strategic loses might sometimes beat out momentary wins when it comes to playing the long game. Doug and Malcolm each run multiple businesses with phenomenal success (Doug’s team has a whopping average of 42 transactions per agent) and on this Team Builders, they’re going to share some of their secrets for long-term scaling, including: The 3 things to look for in a business partner The biggest mistakes you can make when managing Strategies for creating ancillary services How to keep your employees happy and motivated Although this information is presented for multiple business owners, it’s equally essential to those with a single business or anyone who wants to be a better leader. So, no matter what stage you’re at, you’ll want to watch or listen, right here.

It’s still the beginning of Q2, still the time to look back at your Q1 and make strategies. If you keep doing the same thing over and over again, you’re going to keep getting the same results. So, take a look at your playbook. What does your effort get you?

I’ll just say it: you’re not sending enough emails! I know what you’re thinking… “Nobody reads emails anymore!” But here’s the thing: When done correctly, email is actually one of the most effective marketing channels out there. This week, Jason Pantana is going to share a case study in which a specialized email strategy is generating up to 45 directly attributable listing leads every month! Then, he’s going to walk you through the process of how to write them, build them, and when to send them. You’re going to send emails anyway, so get the most out of them by using a proven strategy. Watch or listen, give the video a like if you feel so inclined, and let us know what other topics you’d like us to cover!

Things are TOUGH out there right now. When the demand is this high, your average buyer is likely going to lose the first five properties they set their heart on. What can we do to make our offers stand apart from the rest? Helping me answer that question is one of the most productive agents in the entire industry, Doug Edrington. This week on Confidence & Conversion, Doug is going to offer you some advice on fostering trust, creating relationships with listing agents, and making each buyer offer a long-term victory, even if it doesn’t get accepted.    

Marketing yourself effectively takes a lot of time, thought, and hard work. It can seem like a real chore if you let it. But think of it this way… What if you were the editor of a magazine all about YOU? In it, you put everything you like, all your flavor and style, and pepper in some real estate just for good measure. This, my friends, might not be just a tactic for better marketing, but your ticket to the big leagues. I’ll let LA luxury realtor and LinkedIn sensation Marc Hernandez explain further, because believe me, you’re going to love watching him. Marc is so good at telling his story that you might not realize he’s teaching you how to tell yours. There are so many original tips and tricks to unpack here, but towards the end, pay attention to the way Marc incorporates the fundamentals. I want to know your thoughts on this, so drop me a comment on YouTube after you watch or listen.  

Let’s face it, social media can be exhausting. You got into real estate to sell houses, not be an Instagram star! There are so many now: Facebook, Instagram, YouTube, TikTok. And they are all STARVING for content. If you’re going to dominate social, you need to produce a huge amount of quality content in a short amount of time, so you can get on with your business. But I promise you, it’s worth it. That’s why Jason Pantana is here to show you just how easy it can be when you use four special types of posts. The few minutes it will take you to watch or listen will save you a lot of time and hassle in the long run.

True leaders don’t just happen. Being a leader comes from your character, your personal psychology, the rules you live your life by. It starts in your mind and translates to the world. I’ll tell you my rules, but one size doesn’t fit all. I want to hear YOUR rules. Let me know in the comments.

Growing up in poverty, Andy Dane Carter knew that if he was ever going to escape his situation and establish a legacy, he’d have to completely reinvent himself. Today, Andy has reinvented many times over, from a sommelier to running a marketing company, a real estate investor, a builder, and now an agent. This week, Andy joined me to discuss the journey of his career and how he’s become a powerhouse in his market in a record amount of time. Some of his secrets include: The crucial skill of communication in business and in life The superpower of investing with a legacy mindset Living a life of balance and gratitude Asking the right questions and always learning No matter what your specialty, I’d urge you to listen and learn from Andy’s example. Maybe even pass this episode along to some of your friends who aren’t in real estate, because as you’ll see, it’s never too late to get started.