The Tom Ferry Podcast Experience

What can you do between now and the end of the year to truly activate your potential and push the needle forward? I’d say there are two words that separate the people who achieve their potential and those who let it slip by them. Click the video to find out what they are and the moves you need to make, starting right now.

When you look across social media platforms – Instagram, TikTok, YouTube, Facebook – there seems to be one direction they’re all trending…. VERTICAL! If you’re not shooting vertical video, you need to start. But it’s not as simple as just turning your phone when you’re shooting. Going vertical is a little different depending on which platform you’re creating for, and if you don’t know all the rules and tricks, it can actually get kinda confusing. That’s why on today’s This Week in Marketing, Jason Pantana is going to be your guide to vertical video! Make sure to watch or listen, and as always, make sure to leave a comment.

Stepping into a luxury real estate requires stepping into a higher level of confidence – confidence to hang out in elite circles and practically demand referrals. But what does it take to reach this confidence? To answer this question, I spoke with Manhattan luxury superstar Jay Glazer. Jay will tell you that with the right recreational interests and impressive array of customer services, confidence is practically inevitable. If you’re looking to move up your price-point or even just find that confident spark you may be missing, you’re going to want to hear what Jay has to say, so watch or listen, right here. In this episode, we discuss… 1:53 – Getting started 4:30 – Finding your community 8:06 – Hot or Not 9:48 – Service for referrals 12:30 – Exceptional customer service 16:50 – Hiring for time 19:44 – Presentations in a shifting market 24:35 – Closing thoughts

Making money and growing your professional success are important, but they’re not a surefire way to achieve happiness. Happiness and success both come from the same place – a healthy brain. Our brain health is the foundation of everything we do, because when you love on your brain, you’ll love your life.   Dr. Daniel Amen is one of the leading psychiatrists in the country and author of over 40 books (yeah, you read that correctly). I sat down with Dr. Amen to discuss his new book, “You, Happier” and all things you should be doing to feel and perform your best in life and business.   You can’t afford to miss this message, so make sure you watch or listen a few times.

What is stopping people from making video for social media? A lot of people say they don’t know what to say on camera. But LA Rockstar agent Taya DiCarlo will tell you that all you need is a hook and an opinion. Some will say it doesn’t seem like it’s worth their time. Taya will say it’s worth $25 million in agent-to-agent referrals in just a year. There are no excuses, and to prove this point, Jason Pantana talked with Taya about everything you need to start doing video and why you need to start right now. All it takes is a hook and an opinion, and they can help you find the hook – all you need to bring is the opinion. Make sure to watch this one, because it just might change the way you think about producing content.

What happens when you realize that you’re running out of time? And I mean in your life… The minutes are ticking down whether you’re moving forward or not. So, what can you do about it? I’d say you need to start building your dream with whatever you have in front of you, even if that means building in the sand. Watch the video to learn what I mean.

We all have a ton of ideas. And ideas are great… unless you fail to execute on any of them. I want to talk to you about the disconnect between what gets your brain moving around in open loops and what gets it moving forward, because an idea doesn’t mean anything without the commitment to pull it off. So, make sure you watch or listen, and let’s start closing the loops

It helps to have friends in the business, especially when it comes to generating agent-to-agent referrals. Networking with other agents can easily become one of your most valuable lead sources – if done correctly. But what can you do to not only meet the right people, but also show them that their referrals will being going into the right hands? It’s a daunting process, but Jason Pantana is here to give you six awesome ideas to help find, connect, and build strong professional friendships with agents throughout the country. With Summit coming up just… TOMORROW! Wow, that came quick, didn’t it?! Yeah, it’s time to get your referral game on… so make sure to watch or listen to this one to get ready.

You’ve heard me talk a lot about “Know, Like, and Trust.” And yet, too many agents spend too much time developing trust only to throw it away once the transaction is over. But when you maintain and nurture that trust beyond the closing table, you get something even more valuable – loyalty.   This week, I’m going to show you a clip from a past Summit in which I talk about what you need to be doing to inspire loyalty from your past clients, generate referrals, and grow your credibility in your marketplace.   Keep in mind that this year’s Summit is less than a week away, so make sure you watch this clip and then get your tickets today!

We can never anticipate what’s going to come up in our lives. But if we have the foresight to nurture our team culture, collaboration, and support, we can create a team of leaders who will stand by us through our hardest times. Brandi Laffins always strove to make the top transactions for her team, but when unforeseen circumstances came her way, the supportive culture she’d fostered allowed her to step back and focus on what really mattered. I spoke with Brandi about what it takes to lift up new agents and turn every team member into a team leader. You’ll also get some awesome advice on doing television ads and marketing campaigns. Definitely make sure to check this one out! P.S. Brandi’s husband RJ is an awesome DJ, and I highly recommend you check out his stuff, here. I’ve been jamming it all morning!