The Tom Ferry Podcast Experience

What is your best possible source for generating business? I’ve been saying for a long while that it’s your database and sphere of influence, and a new report from the Nation Association of Realtors seems to prove that I’ve been right all along! Yes, your database and SOI is incredibly important… But how do you effectively market effectively to them over time? You need to have a PLAN. And a plan is exactly what Jason Pantana is going to give you. He’s going to tell you exactly what you need to be doing on a daily, weekly, monthly, quarterly, semi-annual, and annual basis. You’re not going to want to miss Jason’s brilliant advice, so make sure you watch or listen, now!

If we’re looking to move the needle forward, where do we start? That’s a question, isn’t it? So, let’s start there. You know that I always say you need to run plays that work. And every play begins with a question. So, are you asking the right questions? Find out, right here.

As the market adjusts, what are the conversations you need to be having with your buyers and sellers? Ideally, you will set realistic expectations, make them feel comfortable moving forward, and have plenty of “mic drop” moments that confirm your value. If you’re looking for all this and more, you need to watch this conversation I had with Phil Gerdes. If you don’t already know Phil from his hugely successful YouTube show “Rated PG,” you’ll know him after this as the guy who gave you some of the most effective words and phrases in your playbook. This episode is only fifteen minutes, but you’re going to want to take notes – I sure did ;) In this episode, we discuss… 1:08 – Understanding nuances 2:03 – Instead of CMAs… 3:25 – God property investors 5:33 – Establishing next events    8:38 – Pipedream pricing 10:00 – The 3 types of home value 11:47 – Conversation for buyers 14:30 – Follow Phil!

Some agents may feel today’s podcast guest is trying to take their job away. And we discuss that. But the way I see it, Jarred Kessler is an innovating entrepreneur pushing our industry forward.   And you can learn from his example.   As the founder of EasyKnock, a company that allows people to convert their home equity to cash without going through a bank, Jarred is helping not only homeowners but agents as well.   This week, I spoke with Jarred about what it’s like to be the CEO of a real estate startup, the pivots to make during a recession, and his vision of the future.   If you’ve ever been interested in founding a startup or just want to understand the changing real estate landscape, make sure to watch or listen to this episode, right here.

You know all about geographic farming, but what does it take to lead a successful geographic farming team? If you ask Lisa Doyle, she’d say it comes down to organization, discipline, and team structure. I talked with Lisa about the dynamics of geographic farming as a team effort, finding the right person to get you organized, and always choosing your hard. Lisa even shares her advice for doorknocking luxury homes which shows shocking results. Make sure to watch or listen to this episode, and if you like what Lisa has to say, you’ll have a chance to meet her at next month’s Success Summit, where she’ll be sitting in the front row and continuing to network her way to the tippy-top.

I always say that difficult economies make the best agents. But what does this economy mean for you? Is it a story that you’re living in or part of a story you’re writing for yourself? This is a moment that will be gone before you know it, so watch this and decide what story you want to tell. 

What does it take to successfully build your brand and generate referrals using social media video? It does take time, but when you do it the right way, it doesn’t have to take a lot of stress. Video should be fun, collaborative, and a personal dialogue between you and your clients. If you’re looking for an example, you need to check out Miami super-agent, Luz Abreu. This week, Jason Pantana spoke with Luz about what it takes to make the kind of truly authentic video that can generate referrals. No matter what stage of you’re at with your social media video, this is an episode you can’t afford to miss, so watch or listen, now!

If you haven’t heard the name Betty Graham, you need to brush up on your real estate history. For years she ran the world’s No. 1 luxury real estate office, Coldwell Banker Global Luxury, where she managed thousands of the highest producing agents in the business. This week, I’m honored to be talking with Betty about how she got started, her journey to the top, and her advice for every agent out there, whether they are running mega teams or just getting started. No matter what your goals are, Betty’s advice is sure to help you get there, so take my word for it and watch or listen, right now.  

This week, we’re going to take another dive back to last year’s Success Summit to talk about something that has only gotten more important since then – building a team.   Right now, the market demands more of you then you can possibly manage alone, so why do so many agents continue to struggle when the solution is right in front of them? You’re not going to want to miss this segment where I lay out the basics of what you need out of a team and the easiest (and cheapest) ways to get started.   And if this resonates with you (which, unless you already have a team, it should), you can’t afford to miss this this year’s Summit in Dallas, now less than a month away. Get your tickets, either virtual or in person, today.

Ever got news that throws you off your game at a critical moment? I have. And it sucks. But you’ve gotta pull yourself up and power through. Let me share with you how I handle this situation.