The Tom Ferry Podcast Experience

In this episode of This Week in Marketing, Jason Pantana talks with real estate leaders Katie Day and Ken Pozek about what it takes to get more social media leads and how to identify the best ones through DM conversations. Katie and Ken are social media masters who drive a ton of business directly through their chosen platforms – Katie through Instagram, and Ken through YouTube. They’re going to show you their secrets for: Creating conversation-starting content Identifying the client avatar of your social media leads Finding the best call to action And turning prospects into clients with DM conversations This is an episode for any real estate agent looking for a step-by-step system for building their audience, creating engagement through DM conversations, and ultimately converting social media leads. Be sure to watch it now! And if you’re serious about building your social media presence, be sure to check out: -MarketingPRO: Cracking the Social Code with Jason Pantana https://www.tomferry.com/marketingpro/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to mastering YouTube https://www.tomferry.com/agent-tools/youtube-charisma-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/  

Before you get into action, you need to know what you’re doing. Life will try to pull you in a million different directions, and if you don’t know where you’re headed, you’re likely to wander off course. But there’s a better way to stay on track, and it’s what I’m talking about on this Mindset Monday.

You’re about to get a rare look into the marketing insights and leadership lessons gleaned from one of the hottest companies coming up in real estate brand-building today – Luxury Presence.   On this episode of the Tom Ferry Podcast Experience, I’m talking with Luxury Presence CEO Malte Kramer, a German former professional basketball player who has helped over 8,000 real estate agents, brokers, and teams grow their luxury businesses by developing stunning brands.   Malte ran a survey with 1,000 of his clients about the marketing and leadership strategies that are working for them to attract more listings and scale their businesses in today’s market. You’re going to learn: The four highest result-producing marketing channels and how to use them Master strategies for SEO How to use ChatGPT effectively to produce great content Tips for leading in uncertain times   These leadership and marketing insights are absolutely invaluable to any agent working today. So be sure to watch or listen, right here.

Jason Pantana always says that “Marketing without content is like a bow without arrows.” You need more content, better content, and content that shoots exactly where you aim and hits its mark every time. And this takes having a strong social media content marketing strategy.   In this episode of This Week in Marketing, Jason is going to show you how to get the most out of the content you already have while also making and releasing a lot more in less time. You’ll learn how to batch, manage, distribute, and promote your content so that it’s seen by more people and has a greater impact.   If you don’t have a social media content marketing strategy, this is the place to start. So watch or listen, right here.   In this episode, Jason discusses… 0:00 – A bow without arrows 3:23 – No. 1: Content Blitz 5:50 – Batching 7:50 – Chopping 9:20 – Sampling 11:37 – No. 2: Omnichannel Distribution 13:32 – Third-party publishing 17:12 – A VA 19:25 – No. 3: Paid Amplification 21:43 – Where to run the ads

This is the time of the year when you need to take a moment to pause and take a hard look at who you are and how you’re showing up for yourself. It’s time to ask yourself some serious questions and that’s what we’re going to do in this Mindset Monday.

This is a story about transformation, transition, and overcoming impossible odds. After barely surviving a Humvee explosion in Iraq, Levi Rodgers found himself burned, physically and mentally wounded, broke, unable to work, and in a city he’d never been to before. Today, Levi is the top real estate agent in San Antonio, TX, with a team of 240 agents selling close to 2,700 homes a year.   In this episode, I sat down with Levi to talk about his time as a Green Beret, the near-death experience that changed his life, and how he managed to grow such a massive team with no previous real estate experience or knowledge. We’re delving deep into the leadership strategies that worked for him, and how they can work for you tool.   Levi is living proof that no matter who you are or your position, you too can become the top real estate agent in your city. So, watch or listen to his incredible story, right here.  

Every real estate agent wants to know how to get more listings, but what they often don’t consider is what to do with the listings they already have. For a smart agent, getting a listing isn’t the end goal – it’s the first step to multiplying that listing into many, many more! But to do that, you need your channels set up in the right way. In this episode of This Week in Marketing, Jason Pantana shows you how to get more listings using the ones you already have. He’ll teach you to use four marketing channels to leverage and multiply every listing you get – and continue to scale from there. Oh, and during this episode, Jason references some awesome examples of agents who are using these channels on an epic level. You can check them out here, as well as some expanded strategies for the mentioned channels: Tim Smith’s Listing Films: https://www.youtube.com/channel/UCJpEjASrHi89k8_DKhNY6ng Brad McCallum’s Listing Films: https://www.youtube.com/@BradMcCallum Kyle Deboor’s Green-screen: https://www.instagram.com/reel/Cqnl1caDQXy/ Shane Burgman’s Comedy: https://www.youtube.com/shorts/Ej35zoHqxic The Ultimate Email Trifecta: https://www.youtube.com/watch?v=d_ecFEZktxE In this episode, Jason discusses… 0:00 – Leveraging your real estate listings 2:03 – Channel No. 1: K/L/T channel 7:44 – Channel No. 2: Be seen everywhere 13:37 – Channel No. 3: Post 15:50 – Channel No. 4: The GOAT 19:27 – Establish the channels NOW

Yes, the market is hard right now. Yes, you might be experiencing more challenges than you ever have before. But why would you complain about that? If you look at every great story told throughout time, they all have one thing in common – the hero begins in the same position you’re probably in. On this Mindset Monday episode, I give you something to say to yourself every day to change your perspective and control where your story goes.

Right now, almost no one can argue that we are in a volatile real estate market. You’ve heard all the buzzwords: inflation, interest rates, a lack of inventory, a dozen offers on the one listing in town…   Times are rough, my friends. But as someone who has been in this business through the extremely brutal real estate market of 2006-2008 and led agents to continue to scale through it, I know that there are four golden rules for these times.   On this episode of the podcast, I’m joined by one of the greatest agents in the game, Tom Toole, to talk about the Four Rules of Winning in a Volatile Real Estate Market. Even if the market continues to turn downwards, the agents who live by these rules are the ones that will continue to shoot upward.   Make sure to watch or listen, now.