The Tom Ferry Podcast Experience

Today's market requires more from agents than just understanding home prices.   You need to understand why home prices are rising in some areas and dropping in others, and what it means for the people who still need to move. It’s all about finding correlations in the story so you can be the agent who creates your own inventory instead of waiting for it to appear.   On this episode of the Tom Ferry Podcast Experience, I’m talking with the King of Real Estate Data, Keeping Current Matters Founder Steve Harney, about understanding home prices in today’s national market and how they influence the actions of homeowners.   You’ll learn: The real estate cycles that influence the mindset of the market The factors that determine home prices and mortgages Your solution to a lack of inventory What motivates homeowners to sell or stay And a lot more!   This is an information-packed episode, so be sure to watch or listen here.  

Have you ever heard of real estate fame assets? Just from a first impression, it might not sound like what you need right now. You probably got into real estate to get rich, not famous. But in a market like today’s, where people are only looking to work with the BEST, gaining notoriety is your path to getting rich. That’s what Jason Pantana is talking about in this episode of This Week in Marketing: real estate fame assets, what they are, how you can find yours, and how to use to them boost your brand recognition. You’re going to hear how some of the best agents in the industry have boosted their personal celebrity and leveraged it into building monster businesses. If you’re interested in being the most influential agent around, it starts with finding your real estate fame assets, and that starts by watching or listening, right here. Don’t forget to leave a YouTube comment with what your best fame asset is. In this episode, Jason discusses… 0:00 – It’s all about influence 4:57 – Push vs. Pull 6:05 – Trust in advertising 8:51 – What do you sell? 13:22 – Real estate fame assets   ------------ Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj   For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------   And if you’re serious about building your social media presence, be sure to check out: -MarketingPRO: Cracking the Social Code https://www.tomferry.com/marketingpro/ -The 20th Anniversary Success Summit https://www.tomferry.com/summit/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to capturing your charisma on YouTube https://www.tomferry.com/agent-tools/youtube-charisma-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/  

What do you want? A lot of things, I bet. We all want to make more money, be in better health, and have happier relationships… But those can be vague desires. Because when you really want something – like really, truly crave it – it lights a fire that can’t be stopped. In this episode of Mindset Monday, I’m going to show you how to light that fire to get what you really want.

People ask me all the time what my best advice for real estate agents is in today’s market.    In this short episode of the podcast, I’m going to share it with you, and you might not like the answer, but it is what it is.   It’s only six minutes, so if you’re a real estate agent, now’s a good time to watch it.

What is real estate micro farming? When the market is slow and the listings are low, the agent who wins the listing is always the agent people TRUST. Geo farming is a brilliant way to get everyone in a given area to know you and like you… But if you want trust, you need to take it to a micro level – and that means real estate micro farming. In this episode of This Week in Marketing, Jason Pantana breaks down a style of geo farming that too few agents know about. Real estate micro farming is about lasering in on one specific section of your geo farm with ads and trust-building content that establishes you as the listing agent of choice. Jason is covering how to adapt your content and marketing strategies to your micro farm and obtain permission to establish relationships. So, looking to get more listings? Watch this episode and then get micro farming!   In this episode we discuss… 0:00 – About real estate micro farming 2:46 – A customer list 4:40 – Purchasing data 6:20 – Permission marketing 7:20 – Geotargeting 9:28 – Social media advertising 12:30 – Events 14:20 – Content 16:45 – It’s about branding ------------ Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ And if you’re serious about building your social media presence, be sure to check out: -MarketingPRO: Google Business Boss with Jason Pantana https://www.tomferry.com/marketingpro/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to geo farming https://www.tomferry.com/agent-tools/geo-farming-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/  

Have you ever heard the saying that nothing worthwhile comes easy? As someone who studies success, I can tell you that it’s true. With the market as it is right now, many agents are struggling. But if that’s you… “struggling” doesn’t have to mean “suffering.” I’ll show you why in this Mindset Monday.

In this episode of the podcast, I’m talking with superstar Kirsten Jordan about three rules for managing your life at work and at home.   Real estate agents have busy lives… Kirsten Jordan has an INSANELY busy life. Between running a mega real estate business across multiple NYC burrows, raising three kids, having a husband who commutes to Europe often, and being on a little show called “Million Dollar Listing,” you’d expect her to say there aren’t enough hours in the day.   And yet she doesn’t… Because she’s found the structure and systems that actually work to free up more time in both her work and personal lives. Kirsten is going to share with you three rules for managing your life in and out of the office.   So, if you’re ever feeling stressed, burned out, or find yourself making excuses, this is an episode you won’t want to miss.

The No. 1 way that people look for a real estate agent to work with is through referrals from friends and family. That means that your real estate database contacts are the No. 1 way that YOU should be looking for business. Your database is a goldmine. Every real estate agent knows that. But what happens when you haven’t touched base in a long time? It’s embarrassing to just come around looking for something again, isn’t it? There are effective ways to warm up your cold real estate database contacts, and that’s what Jason Pantana is covering in This Week in Marketing. He’s going to show you how to move your database contacts from the outer circle to the middle circle and finally back into the inner circle. If you’ve let any relationships slide over the years, this episode is exactly what you need to win them back. Click to watch now, then it’s time to dive into your database contacts! In this episode, we discuss… 0:00 – The No. 1 source of business 5:06 – Organize and pick your contacts 8:34 – Creating awareness 10:32 – Middle circle invitations 13:30 – Getting to the inner circle

Do you want to be a shot caller? Sounds like a pretty cool thing to be, doesn’t it? Becoming a shot caller in your environment and in your life isn’t nearly as difficult as people make it out to be. It’s just about taking shots, for good or for bad. In this Mindset Monday, I’m going to tell you the simplest and most effective way to do just that.  

You don’t need to be a real estate agent to want to know how to save on taxes, invest in real estate, prepare for retirement, and better manage your money…   But if you are a real estate agent and want to know how to do all those things, then this very information-packed episode of the Tom Ferry Podcast Experience is for you. I’m talking with tax attorney and investor Toby Mathis about how to save on taxes and much more, including: The best business structure to file The benefits of investing vs. saving 1031 exchanges Passive capital gains Finding investment deals   This is an episode you’ll want to take notes on and then send to whoever does your taxes. When tax season rolls around, check in with that person to make sure they watched it and are able to check off everything on the list.   And if you’re looking for some hands-on tax and investment advice from some of the best advisors in the business, check out this link to sign up for a Free Consultation with Anderson Advisors! This 45-minute call will cover everything you need to know about tax savings and asset protection on your investments – a $750 value!