The Tom Ferry Podcast Experience

The world is NOISEY right now. There’s a lot of different voices saying a lot of different things about the market, the economy, and beyond. So, when it comes to your real estate marketing videos, how do you know what conversation topics are going to cut through the noise, grab the right audience, and generate business? How do you know what to say?   Well, this week on the Tom Ferry Podcast Experience, I’m talking with two guys who are really good at knowing exactly what to say – one of them even wrote the book on it – Phil M. Jones and Jason Pantana.   In this episode, the three of us are going to take a deep dive into real estate marketing videos. You’ll learn: The types of videos you should be making The dialogues and phrasing to use How to add context to your message   And a whole lot more.   If you’re making real estate marketing videos, this is a conversation you need to hop in on. And if you’re not, then what are you even doing?

Google is the ultimate tool that every real estate agent MUST be using if they want to be the top in their area. The only problem is all the best agents are already using it wisely and not everyone can rank at the top. So, if you want to compete with the best, it’s going to take some advanced Google Business Profile optimizations to get you there. When I say advanced, I’m talking about the kinds of things that other agents aren’t doing – or even thinking of – that are going to make Google choose to share your profile over others. That’s why on this episode of This Week in Marketing, Jason Pantana shares four expert level Google Business Profile optimizations to make you the coveted “Best real estate agent near me.” You’ll learn about how to write descriptions, get yourself all over Google Maps, and special adjustments to make your images found across the web.   Watch or listen now, and keep in mind that these are just a handful of many more advanced Google Business Profile optimizations out there. If you’re looking to really get serious about competing at an expert level and attracting more buyers and sellers through Google, Jason has a full course, MarketingPRO: Google Business Boss, dedicated to just that. He’ll walk you step-by-step though all the most advanced, never-before-shared techniques of elevating your online status. In this episode, Jason discusses… 0:00 – The importance of your GBP 1:48 – Nouns, verbs, modifiers 7:38 – Local justifications  13:15 – Choosing a category 15:02 – Community pages 16:28 – ChatGPT and AI 17:40 – Geotag images 21:00 – A tool you can’t ignore

Welcome to Q2. Regardless of how you did in Q1, now is your opportunity to narrow in your focus and make a stellar impact on the rest of your year – because the moves you make RIGHT NOW matter more than any other time. Wondering what moves you should make? There are three you need to prioritize over everything else, and those are what I give you on this Mindset Monday.

In this week’s episode of the podcast, we’re talking about real estate investment for beginners. How can you go from a having no money and working on your own to making smart investments with partners you trust?   To help me answer this question, I have two absolute Rockstar investors, Eric Eickhof and Kirk Kessel. Both Eric and Kirk got started at extremely young ages (Eric was only 20 when he bought his first property) and proved that it doesn’t take having a fortune saved up before you can start making tactical investments.   Beginner investors are going to learn: How to find investment partners The benefit of hosting investment seminars How to get the money to invest with   This episode is for anyone looking to build their empire or even just secure their long-term financial future. Watch or listen now.  

What does it take to be the real estate thought leader in your area? You need to help dispel misinformation, ease fear, and highlight the opportunities happening now in the market. But also, more importantly, you need to be seen on a massive scale and generate consistent engagement. A perfect example of this is Shannon Mangin of the Lake Travis area of Austin, TX – and you might recognize her. Shannon has appeared on This Week in Marketing previously about the hacks she’s using to convert leads through Instagram. Now she’s back as she and Jason Pantana continue their conversation about getting real estate business directly from social media, with an emphasis on how to be the thought leader in your market. You’ll learn: The three types of videos you should be making How to get great content ideas Best strategies for controlling the narrative and inspiring hope And lots more! You don’t need to have seen Shannon’s previous appearance to benefit from this one, so watch or listen now and then go back and check it out here. In this episode, they discuss… 0:00 – Shannon’s back! 1:52 – Shannon’s business and the market 3:41 – Attracting strangers through Instagram 6:00 – Content that works 7:45 – 3 categories of video 9:52 – Stories 13:55 – For the impatient agent

Where do results come from? Do they come from your environment? Your situation? Are they something that just happens to you? Or are they something that you and only you are in control of, regardless of your environment? In this episode of Mindset Monday, I’m going to tell you two simple things that give you the power to produce results, regardless of what’s going on around you.

As an agent, the most important thing that you can learn right now is how to get more listings. Everything else comes second.   Then the question is, how do you learn that?   The answer: you learn from the best agents in the business, those agents who are listing hundreds of homes every year. On this episode of the Tom Ferry Podcast Experience, I’m talking with powerhouse team leaders Jill Biggs (600 listings a year) and Jamie McMartin (500 listings this year) about their top strategies for attracting sellers which work over and over again.   These are strategies who work for anyone, whether you’re running a team or working as a solo agent.   If you’re a new agent or even a pro who is looking to reignite your fire, these two Rockstars are going to show you how to get more listings like the best in the business do.   You may want to watch or listen to this one a few times!  

Have you ever had something to do, maybe something as simple as sending an email or posting a video, and just found yourself unable to get it perfect? Maybe it’s some minor detail holding you back. But more likely, this is just fear and resistance showing its ugly face. When this situation arises, I have some advice for how to move the needle forward, and that’s what you’ll get in this Mindset Monday.

My dad used to always say that there were only a few true legends in our space and one of them was Patricia Fripp. She’s a Hall of Fame Keynote Speaker and the first ever woman President of the National Speakers Association, who has taught millions of people around the world how to give better presentations and find their confidence.   This week on the podcast, I have the honor of sitting down with the legend herself, Patricia Fripp to talk about how real estate agents (or anyone for that matter) can give more effective business presentations and gain exposure through public speaking.   If you’ve ever thought about… Starting a podcast Giving stage presentations or speeches Improving your listing presentations Having more meaningful conversations   …then Patricia has some amazing public speaking techniques you need to hear. This is world-class guidance delivered in just about 15 minutes, so watch it now!  

Resistance comes for all of us sometime or another. And when it does, how are you going to be ready? You need to have your mind equipped to recognize it and a mantra to fuel your ability to persist through it. That mantra is what I’m going to give you in this episode of Mindset Monday, so check it out here.