Find My Catalyst Podcast

Create Togetherness - Author Jeff Davis On this episode, Mike is joined by Jeff Davis. Jeff is the author of the new book, Create Togetherness. He is also an international keynote speaker. Questions Answered: Why write the book now? If we are all operating within the same environment/domain, why the disconnect between Sales and Marketing? How does vocabulary play a role in communication? How can we be more empathetic to the needs of the customer base? What is the cost of mis-alignment? What questions should we be asking within our business? What should we be thinking about from a process perspective? Key Takeaways: In B2B, data has become more valuable than oil. It is important to align the 2 data sets so we see the same version of reality. We need to agree on not only terminology, but the definition of the terminology. Find a way to partner with colleagues. The customer is looking for someone to help guide them. Be mindful of not just doing more, but understanding how we need to connect with the modern buyer. It's amazing what happens when you bring a team together and have the team leverage the strengths in their specific area. Lead with value = persistent We need to see the full revenue funnel to understand where opportunities exist. Show Links: www.createtogethernessbook.com Thank You Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links. Growth Acceleration - Plateau Breakthrough Product Market Fit Demystify Sales - the course

On this episode, Mike is joined by Camille Clemons. They discuss life, work, kids, control and butchering quotes. Tune in to hear favorite quotes from both Mike and Camille. Questions Answered: Are there quotes you like to lean on or triggers you use to help you maintain focus? How do you find the tool to help you if you don't know what it is? Why don't we ask questions? How do you navigate the intersection between work and home? Key Takeaways: "Work Hard, Be Nice" - Camille Subtle reminders can trigger thought If you keep it simple and the statements resonate, it's easy to execute. Don't be afraid to reach out to people. We tend to forget to look back at the things we did We are all our best when we own up to who we truly are. Core foundational concepts apply to our work and personal environments. Show Links: Camille on Twitter Camille on LinkedIn Thank You Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links. Growth Acceleration - Plateau Breakthrough Product Market Fit Demystify Sales - the course

Getting 2020 off to a Great Start 2020 is just about here (well, less than 18 hours away). How are you prepared, what will you do differently, and how will you get the year off to a great start? Mike and Jody discuss on this episode. Questions Discussed How do we get the year off to a good start? What are you doing differently? Why do we continue to struggle with focus and execution? Key Takeaways Every day is a new day You can't change the past - you can use the information to inform approach going forward. Planning is a critical component - Sit down, plan things out using a 30., 60, 90, 180, 270, 365 day plan. Decide what you do NOT want to do, what do you want to intentionally avoid/say no to. "Excellence is the Next 5 min" - Tom Peters If the next 5 min are going to be excellent - what am I going to do? Execution - it is important to have a long term focus (knowing where we are going), and still execute on the next step that is in front of you (short term execution) Catalyst Sale Sprints 15 day sprints Focused on putting concepts discussed into practice Daily practice Sharing of information Clear calls to action Examples of what the previous day's work looks like Call to Action Let us know what you do to prioritize, maintain focus, and execute. Send your comments to us via Twitter at https://twitter.com/catalystsale or chat directly via https://catalystsale.com/ Show Links YouTube Playlist - 25 days of Sales Tips from Christmas Movies Blog Post - https://catalystsale.com/what-do-christmas-movies-have-to-do-with-sales/ The One Thing - Book Review Thank you for listening to the Catalyst Sale Podcast - If you know someone who would find value in this episode - please share it, and let us know by tagging on us on Twitter, LinkedIN, or Facebook. This episode was brought to you by the Catalyst Sale series of Sprints. The sprint of the month series kicks off in January with "Getting the Year off to a Great Start". You can join the interest list here. https://catalystsale.mykajabi.com/pl/131443 Thank you & Let's Get To Work.

Continuing with the 25 days of Christmas Movies with Lessons that apply to Business, Sales, and Life - Here are episodes 21 through 25. Also, the links to the original YouTube Videos follow. if you'd like to see me in costume. Day 21 - Let Your Team Dance - Charlie Brown Christmas Day 22 - Know Your Metrics - Elf Day 23 - Island of Misfit Toys - Rudolph Day 24 - Be World Class - Elf Day 25 - Roles and Details - Die Hard This series is brought to you by the Catalyst Sale Courses & Sprints - Watch for the 2020 Sprint of the Month Club to be Announced Soon. Catalyst Sale

Continuing with the 25 days of Christmas Movies with Lessons that apply to Business, Sales, and Life - Here are episodes 16 through 20. Also, the links to the original YouTube Videos follow. if you'd like to see me in costume. Day 16 - Narrative and Storytelling - A Christmas Story Day 17 - Know Your Strengths - Elf Day 18 - Problem Solving - Christmas Vacation Day 19 - Commercialization - A Christmas Story Day 20 - Expectations - Christmas Vacation This series is brought to you by the Catalyst Sale Courses & Sprints - Watch for the 2020 Sprint of the Month Club to be Announced Soon. Survey to choose your favorite video & register to win a Catalyst Sale t-shirt Catalyst Sale

Design with User Experience in Mind On this episode, Mike and Jody discuss user experience and designing with the user in mind. Questions Answered: Where are some areas that we may have designed without thinking about the user experience? How do we identify where we can improve our approach to designing for the end user experience? Key Takeaways: If you empathize with the user, put yourself in their shoes, you can identify so many challenges that you may not have considered. We get so focused on the outcome that we forget what the journey looks like and the experience that the customer goes through. User experience testing is so important. A mistake we make is sometimes we look at the problem through the wrong lens. Embrace and engage in the operation. Listen with intention to understand. The only way to overcome blind spots is to shift perspective. If you can reduce the amount of friction your customer goes through, you can create experiences that are significantly better than your competition. Show Links: Design of Everyday Things Pictures of the Honda Pilot battery compartment Thank You Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links. Growth Acceleration - Plateau Breakthrough Product Market Fit Demystify Sales - the course

Continuing with the 25 days of Christmas Movies with Lessons that apply to Business, Sales, and Life - Here are episodes 11 through 15. Also, the links to the original YouTube Videos follow. if you'd like to see me in costume. Day 11 - Break the Pattern - Christmas Story Day 12 - Level Up - Elf Day 13 - Overcoming Fear - Home Alone Day 14 - Question Timing - Christmas Vacation Day 15 - Rapport Building - Charlie Brown Christmas This series is brought to you by the Catalyst Sale Courses & Sprints - Watch for the 2020 Sprint of the Month Club to be Announced Soon. Catalyst Sale

Continuing with the 25 days of Christmas Movies with Lessons that apply to Business, Sales, and Life - Here are episodes 6 through 10. Also, the links to the original YouTube Videos follow. if you'd like to see me in costume. Day 6 - Bias - Elf Day 7 - Advocate - Christmas Story Day 8 - Creativity and Innovation - Christmas Vacation Day 9 - Teamwork - Charlie Brown Christmas Day 10 - Guiding Principles - Elf This series is brought to you by the Catalyst Sale Courses & Sprints - Watch for the 2020 Sprint of the Month Club to be Announced Soon. Catalyst Sale

The period between Thanksgiving & Christmas is one of my favorite times of year. It is a time for reflection, family, food, faith, and preparation. This year I'm running a 25 Days of Lessons we can takeaway from Holiday Movies. My objective with this project is to improve my comfort with video, highlight the small things that we may miss in some of our favorite movies, and have some fun. Here are the links to the original YouTube Videos, if you'd like to see me in costume. Day 1 - Kickoff & Don't Be A Washing Machine Day 2 - Simplify - Peanuts Day 3 - Know Your Path - Elf Day 4 - Communication without Words - Christmas Story Day 5 - Reflection - Christmas Vacation This series is brought to you by the Catalyst Sale Courses & Sprints - Watch for the 2020 Sprint of the Month Club to be Announced Soon. Catalyst Sale

On this episode, Mike is joined by Evo Terra. Evo is a podcast strategist with Simpler Media Productions. Questions Answered: Should organizations take advantage of podcasting as a way to communicate to employees? Why do organizations struggle with the idea of putting together a podcast? What are some advantages of communicating through the spoken word? How long does a podcast need to be? How can we avoid analysis paralysis? What happens if you change the style mid-stream? What are some common mistakes people make when starting on this journey? How do you look at audio as a secondary activity? How can content be reused? What can I do if I want to get started podcasting? Key Takeaways: Podcasting is a lot easier than most people think. We are natural storytellers. Each episode should have a theme Design is important Intent is important Think about it as content marketing Figure out a structure first 25 - 30% of people listen to a podcast weekly Podcasting can be a dedicated communication channel for your business, but it is also ubiquitous. You can do totally private podcasting if you want. You don't want it to appear random. There is very little correlation between how long it takes to enjoy a podcast and how long it takes to assemble a podcast. The best microphone to use is the one that you have and know how to use properly. Podcast listening is a found time activity. Show Links: www.evoterra.com Evo on Twitter Evo on Facebook PHX Podcast Club Podcast Pontifications Thank You Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links. Growth Acceleration - Plateau Breakthrough Product Market Fit Demystify Sales - the course