On this episode, Mike is joined by Evo Terra. Evo is a podcast strategist with Simpler Media Productions.

Questions Answered:

Should organizations take advantage of podcasting as a way to communicate to employees?
Why do organizations struggle with the idea of putting together a podcast?
What are some advantages of communicating through the spoken word?
How long does a podcast need to be?
How can we avoid analysis paralysis?
What happens if you change the style mid-stream?
What are some common mistakes people make when starting on this journey?
How do you look at audio as a secondary activity?
How can content be reused?
What can I do if I want to get started podcasting?

Key Takeaways:

Podcasting is a lot easier than most people think.
We are natural storytellers.
Each episode should have a theme
Design is important
Intent is important
Think about it as content marketing
Figure out a structure first
25 - 30% of people listen to a podcast weekly
Podcasting can be a dedicated communication channel for your business, but it is also ubiquitous.
You can do totally private podcasting if you want.
You don’t want it to appear random.
There is very little correlation between how long it takes to enjoy a podcast and how long it takes to assemble a podcast.
The best microphone to use is the one that you have and know how to use properly.
Podcast listening is a found time activity.

Show Links:

Thank You

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Podcasting and Business with Guest Evo Terra - 167