Find My Catalyst Podcast

In this episode, Mike and Jody discuss how businesses may begin thinking differently due to the COVID19 Pandemic and taking a page out of Jeff Noel's book, Mike offers a 72 hour challenge. Questions Answered: Why is it important to think differently about things I already know? Will this pandemic change the way we do things? Key Takeaways: It's important to have some sort of qualification process. Talk in 2 weeks when you have an update is soft. Hold your customers accountable and hold yourself accountable. Prepare for unknown unknowns. Don't be so resistant to change. Communication about changes needs to be clear. 72 Hour Challenge: Take 10 minutes prior to every call over the next 72 hours to Call Plan. Document who is in the room, objectives (yours and theirs) and desired next steps. E-Mail us at hello@catalystsale.com to tell us your experience with the 72 hour challenge. Show Links: If Disney Ran Your Life - Jeff Noel Work With Catalyst Sale: Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or hello@catalystsale.com Invest in a Catalyst Sale course - self directed. Find our courses here Hire us as a consultant/advisor within your team or organization Thank You Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links. Growth Acceleration - Plateau Breakthrough Product Market Fit

The First 200! In this episode, Mike and Jody discuss the first 200 episodes of the Catalyst Sale Podcast. They talk about what has changed, what has stayed the same and what we can look forward to in the future. Questions Answered: Why did you start a Podcast? Why do you still do a Podcast? What has changed over the 200 episodes? What has stayed the same? What will change in the next 200 episodes? Key Takeaways: Started a Podcast to get content out in the marketplace Started bringing more guests on with a Sales background The definition of Sales has stayed the same. Connecting the dots between a problem that exists and a solution that exists. Look for more video content in the future Looking at introducing panel type discussions Looking to be more creative in the way we deliver content Would like to have more authors on as guests. Calls to Action: What would you like to hear more about on upcoming episodes? How can we provide you with more value? Do you know someone who would be a great guest? Are you interested in hearing from a specific author? Do you have a book you would like us to review? Email us at podcast@catalystsale.com Work With Catalyst Sale: Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or hello@catalystsale.com Invest in a Catalyst Sale course - self directed. Find our courses here Hire us as a consultant/advisor within your team or organization Thank You Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links. Growth Acceleration - Plateau Breakthrough Product Market Fit

In this episode, Mike talks with Alanna Fincke about the timely topics of resilience, mindfulness, overcoming challenges and self-care. Questions Answered: How can we overcome the challenge of uncertainty? What are the 3 components? What are some tools we can use? What is mindfulness? What is resilience? Can we build resilience? Why is self-care important? Key Takeaways: Resilience can be our guide right now Reframe your thoughts Trap It, Map It, Zap It: Trap It = recognize the signs of the emotion. Map It = Bring awareness to your thoughts. Zap It = Reframe your thoughts. Start small. One way is to write or discuss 3 good things that happened during the day Mindfulness is the practice of being present in the moment. Resilience is defined as our ability to bounce back from challenge, manage stress and move forward and thrive in our lives. Let go of what you can't control, but find one thing that you can control. Self-care is not a luxury. Burnout is real. Build a balance Iceberg beliefs - hidden beneath the surface of our consciousness. They are contracts about how we believe the world works. Many times we aren't even aware of them. Some of the most challenging times can be an opportunity for growth. Show Links: Alanna's website Mequilibrium website Work With Catalyst Sale: Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or hello@catalystsale.com Invest in a Catalyst Sale course - self directed. Find our courses here Hire us as a consultant/advisor within your team or organization Thank You Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links. Growth Acceleration - Plateau Breakthrough Product Market Fit

This is the 11th in a series of short episodes where we will focus on specific topics that are relevant to today's working environment. Many of us are making the transition to remote work, working from home, leading distributed teams, navigating our own personal experiences. Alanna Fincke is the VP of Content at meQuilibrium, she is an integrative health coach, and resilience expert. She joins me today to discuss Resilience. Questions Addressed What is Resilience? What are some common mistakes we make when thinking about Resilience? Why do we make these mistakes? How can we avoid these mistakes? How does this change when thinking about Leadership in the context of working from home or remote work? How does this change when thinking about Leadership in the context of Teams, Customers, and Self? How important is Resilience as a leader? Show Links Alanna on LinkedIn - https://www.linkedin.com/in/alannafincke/ Thank You Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide at https://www.catalystsale.com

In this episode, Mike and Jody discuss bad practices and offer some tips on how to avoid implementing them in your business processes. Questions Answered: How do we know if we have a bad practice? How do we avoid bad practices? What is the first step to take in avoiding them? Key Takeaways: It is important to have an actual discussion with your customer. Ask, "Is this thing that I am doing better for me, better for the customer or mutually beneficial?" Leverage feedback loops, test, listen and adjust Start where the customer engages. Start at the beginning. The process should be good and comfortable for the customer. Give first. Work With Catalyst Sale: Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or hello@catalystsale.com Invest in a Catalyst Sale course - self directed. Find our courses here Hire us as a consultant/advisor within your team or organization Thank You Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links. Growth Acceleration - Plateau Breakthrough Product Market Fit

On this episode, Mike is joined by Chris Ronzio. Chris is the Founder and CEO of Trainual. They discuss entrepreneurship, company culture and growing your business. Questions Answered: What are the different stages of being an entrepreneur? Why is there a negative connotation to being self-employed? How can we improve communication with peers? How can we create a company culture with a remote staff? How can we scale our business? Why do we struggle with scaling? How do you create focus? Key Takeaways: Investing in experiences for your team gives them trust that they can communicate with each other. Quarterly Planning retreats, monthly outings, etc...set the foundation for communication following the interactions. It is crucial to have an open line of communication. Physical events, meeting together is very important to maintain a strong culture with a remote staff. Do It, Document It, Delegate It®. This is how you clone yourself. It sounds simple, but you need to follow the process for everything in your business. Delegation is hard, especially with things you are good at or enjoy. It is important to stop doing the things you are good at and stretch yourself. It is easier than ever to start a business because of all the tools that exist. It is harder than ever to scale because it is hard to hand off stuff. 90 challenges (both personally and professionally) help to stay focused. Annual planning and then checking in quarterly and monthly helps with focus. Show Links: Chris on Instagram Chris on LinkedIn Chris on YouTube The 5 Different Stages of Becoming an Entrepreneur on YouTube www.trainual.com Thank You Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links. Growth Acceleration - Plateau Breakthrough Product Market Fit Demystify Sales - the course

On this episode, Mike is joined by Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand and Co-Author of Marketing Made Simple. They discuss sales funnels, narrative marketing and story. Questions Answered: Is now a good time to build a Sales Funnel? What are the 3 steps to a Sales Funnel? What exactly is a Sales Funnel? What does a narrative approach mean? How do we build better call to actions? Is team alignment important? Key Takeaways: Implementation is key. Start doing something. A sales funnel is the path you take customers through when building a relationship. A sales funnel should have 3 levels: curiosity, enlightenment and commitment. Start with a one-liner to gain curiosity. Your website needs to be clear and compelling when telling customers what you do. A narrative approach clearly articulates what your customer wants and what problems you can overcome for them. When story follows a path, people engage more. Collaboration is so important. When your internal customers "buy-in" and own your one-liner, they all become Sales People and they see how they contribute to the overall vision. Show Links: Marketing Made Simple on Amazon J.J. on LinkedIn J.J. on Twitter www.storybrand.com Thank You Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links. Demystify Sales - the course Growth Acceleration - Plateau Breakthrough Product Market Fit

On this episode, Mike and Jody discuss using decision making frameworks, and how they apply to thinking, making decisions, and execution. Questions Answered: What are the things that get in the way of effective decision making? How do we avoid some of those challenges? What are some decision making frameworks? How does using a framework help us in our Sales roles? What do decisions look like with no framework in place? How do we get started using a framework? Key Takeaways: Use appropriate frameworks to help with decision making - the Franklin T, the Eisenhower box, etc.. "Do your best and forgive yourself" - Admiral Payne It's important to be optimistic Decision frameworks can help us remove emotion Decision frameworks can help us to have a more critical eye Test different things to see what works for you Try using a sales process Test and determine the patterns you see within your business. Show Links: Dan Cockerell Podcast - Episode 92 Demystify Sales - the course Thank You Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links. Growth Acceleration - Plateau Breakthrough Product Market Fit

On this episode, Mike is joined by Max Altschuler. Max is the VP of Marketing at Outreach, Founder of Sales Hacker and fellow Sun Devil! #ForksUp. They discuss empathy and things to consider when working with customers during a crisis. Questions Answered: What inspired Max's LinkedIn Post about Sales? How can you build trust and rapport digitally? How do you help your team during times like these? Key Takeaways: If you don't understand basic EQ, you are going to miss the mark. Work on building a long-term relationship. Now is a critical time to build trust. In crisis, leadership has to stand up and be thoughtful about how they are leading their teams. Lead with empathy in your messaging, don't be as aggressive. Be purposeful in who you are contacting right now. Show Links: https://www.outreach.io https://www.saleshacker.com Max on LinkedIn Thank You Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links. Growth Acceleration - Plateau Breakthrough Product Market Fit Demystify Sales - the course

This week, Mike and Jody discuss marketing and the how-to's of building landing/sales pages. Questions Answered: How do you distinguish between what works in the market and what you like to see when building landing pages? What belief has led people to draw out long landing pages? What are some common design mistakes people make? When you refer to the offer, what is that? Is there an order to the landing/sales page? Do you create different pages for different personas? Key Takeaways: To some degree people who are like you, will also like to see what you like when looking at a landing page. It's not easy to make a decision to spend money, sometimes you want more information. If someone is on the fence, more information is not a bad thing. It helps to have bullet points, headlines, pictures and testimonials If price scares them away, that's ok. It probably wasn't for them right now anyway. Understand where the best real estate is for call to action buttons - top right corner. What you are offering people needs to be clear. Make the offer enticing enough that people don't want to miss it. Answer some common questions on your landing/sales page. Answer questions before people even think to ask them. Keep in mind that to some degree, landing page marketing is similar to what you would say face to face, convey the same message. Show Links: https://jodymaberry.com https://jodymaberry.mykajabi.com/podcastmagic https://catalystsale.mykajabi.com/the-catalyst-core https://catalystsale.mykajabi.com/join Thank You Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links. Growth Acceleration - Plateau Breakthrough Product Market Fit Demystify Sales - the course