

Leveling Up with Eric Siu
Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Episodes
Mentioned books

Dec 19, 2017 • 43min
GE Ep 7 [2013]: Tips On Bootstrapping A 10M Dollar Company with HUMAN co-founder Andy Mackensen
Today’s guest is Andy Mackensen, who is the co-founder and CMO of HUMAN healthy vending. Learn how he decided to disrupt a market about which he had to learn from the ground up and took the company from $0 million to $10 million in a very short amount of time. Andy also talks about his effective hiring process, masterminds, and one big takeaway that every entrepreneur should be paying attention to. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Dec 17, 2017 • 18min
GE Ep 167 [2016]: Bruno Haid’s Secret to Getting 977 Organic Upvotes on Product Hunt Via Referrals
Hey everybody, today we have Bruno Haid, founder of Roam, an international network of communal living spaces that allows you to live in interesting places with interesting people for a week or a lifetime. In this week's episode, we'll be talking about how he managed to get 977 organic upvotes on Product Hunt, why targeted Facebook Ads work so well for them for customer acquisition and why it's so important to make your product actionable. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Dec 16, 2017 • 28min
GE Ep 166 [2016]: Jared Fuller On How He Skyrocketed PandaDoc from $1M ARR to $5M ARR in a Year (5X Growth!)
Hey everyone, today we have Jared Fuller, VP of Business Development at PandaDoc, the future of documents – where you can automate contracts, proposals, quotes, and electronic signatures. In today’s show we'll be talking about how they get 1,500 people to sign up each day (and became one of the fastest growing SaaS companies), what they do to get a more than 10% conversion rate from trial to paid customers, how Jared helped grow the company from $1M ARR to $5M ARR (a growth rate of almost 5x!), and why leaving JobHive was the hardest thing that Jared ever had to do. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Dec 15, 2017 • 30min
GE Ep 165 [2016]: From 100-1,000 – How Jungle Scout CEO Greg Mercer Acquired Those First Customers with Webinars and Content Marketing
Hey everybody, today on the show we have Greg Mercer, CEO of Jungle Scout, which helps Amazon FBA sellers find profitable product ideas, get sales data, estimates, and more. In today’s interview we’ll be talking about how Greg acquired their first 100 customers by leading webinars with other people's audiences, how they get conversion rates of 20% to 25% for their webinars when most people only get 10%, and how giving away value-packed information and content allowed them to hit $2 million a year in revenue. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Dec 14, 2017 • 30min
GE Ep 6 [2013]: Zapier CEO Wade Foster Talks About Building A Company Remotely, Growth & More!
Today’s guest is 26 year old Wade Foster, who is the Co-founder and CEO of Zapier, which is a tool that lets you easily connect web apps that you use. Wade walks us through how the company started out as a remote team and how it has flourished by creating efficient internal processes. Click here for show notes. Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Dec 13, 2017 • 30min
GE Ep 5 [2013]: Rick Perreault, Unbounce CEO, On How To Build A Business With No Sales Team & Minimal Paid Marketing
Rick Perreault is the CEO and co-founder of Unbounce, a landing page building tool that makes it easy to build and test landing pages quickly. His company does not have a sales team nor do they spend a lot on paid acquisition. Instead, they invest heavily into inbound marketing. Inbound marketing is something that I interviewed Rand Fishkin about and it’s good to see other people embracing it. Quite a few takeaways in this one. Enjoy! Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Dec 12, 2017 • 25min
GE Ep 4 [2013]: How Todd Garland, Founder of BuySellAds, Started an $18 Million Dollar Company While Working a 9-5 Job
Have you wanted to take the plunge into entrepreneurship but aren’t quite ready to give up your day job yet? Well, that’s exactly what Todd Garland, CEO of BuySellAds did as he worked at HubSpot from 9-5 and orchestrated a multimillion dollar business during off hours. I should also mention that everything was bootstrapped and profitable in the first year! Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Dec 10, 2017 • 26min
GE Ep 164 [2016]: Irv Shapiro on Why Using Phone Numbers as Part of Your Ad Campaigns Can Double Conversions & Reduce Ad Spend by 10-30%
Hey everybody, today we have Irv Shapiro, CEO of DialogTech which helps companies drive sales through calls. In today’s interview we’ll be talking about how DialogTech raised over $60 million in funding and has well over 5,000 customers, why the leads with the highest conversion rates are from phone calls, and how they acquired their first 100 customers and built highly qualified links at the same time by using PR services. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Dec 9, 2017 • 21min
GE Ep 163 [2016]: How Codesmith Acquired Its First 20 Students for $120 Who Went on to Earn an Average Salary of $114K
Hi everybody, today we have Will Sentance, CEO and Cofounder of Codesmith, a software engineering immersive program that prepares graduates for roles as software engineers at top companies. In today’s interview we’ll be discussing what makes Codesmith different from other bootcamps, how they leverage a lot of customer/student acquisition from Meetup. com, and why the average salary of their graduates is a $114,000. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Dec 8, 2017 • 23min
GE Ep 162 [2016]: Tim Matthews on How Incapsula Protects over 5,000,000 Websites and Still Manages to Double Business YoY
Hey everyone, today our guest is Tim Matthews, the Head of Marketing at Incapsula, which is a cloud-based application delivery platform that accelerates and secures websites of any kind. He is also the author of The Professional Marketer and The SaaS Marketing Handbook. Today we’ll be talking about how Incapsula doubles their business every year, why their number one customer acquisition method is SEO and quality content, how changing two words resulted in a 280% increase in conversions, and how to get good conversion rates from influencer reviews about your product. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu


