Rick Perreault is the CEO and co-founder of Unbounce, a landing page building tool that makes it easy to build and test landing pages quickly. His company does not have a sales team nor do they spend a lot on paid acquisition. Instead, they invest heavily into inbound marketing.
Inbound marketing is something that I interviewed Rand Fishkin about and it’s good to see other people embracing it. Quite a few takeaways in this one. Enjoy!
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