

Leveling Up with Eric Siu
Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Episodes
Mentioned books

Feb 8, 2018 • 41min
GE Ep 30 [2014]: How Productivity App Lift Got 50,000 Customers Through Its Undervalued Marketing Strategy
Today we're talking to Lift Worldwide co-founder and CEO, Tony Stubblebine (relaunched as a coaching platform called Coach.me on January 1, 2015). With a brand messaging to "succeed at everything", Lift helps you achieve goals by coaching you to success through guidance, encouragement and optional reminders. Tony is a start-up junkie, previously serving as the CEO of CrowdVine Event Social Networks, part of the launch teams for companies like Wesabe, and Director of Engineering at Odeo.com and O’Reilly Media. Tony wanted to tap into the knowledge of personal coaching and package it into an app to help people become superhuman with the right support. Click here for show notes. Leave some feedback: Who should I interview next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Feb 6, 2018 • 48min
GE Ep 28 [2014]: How AWeber’s Tom Kulzer Built A Top E-mail Marketing Provider That Has Over 120,000 Paying Customers
Tom Kulzer walks us through how he went from a wireless modem salesman and Olive Garden busboy to an accidental email marketing guru. Tom started AWeber during his Sophmore year of college after figuring out a way to automate his follow-up emails to his wireless modem customers. Today, AWeber has amassed 105 team members and over 120,000 paid customers around the world. Tom is a college drop-out whose 1-year off from college to focus on AWeber is still going 16 years later. Has gotten in trouble with his wife for saying weekends and weekdays are equally fun and inspiring. Click here for the show notes. Leave some feedback: Who should I interview next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Feb 3, 2018 • 27min
GE Ep 187 [2017]: Jonathan Abrams Reveals Key Lessons Learned While Building Nuzzel (NYT Best App of 2016) and Friendster to 100M Users
Hey everyone, in today’s episode I share the mic with Jonathan Abrams, founder and CEO of Nuzzel, which allows you to discover top news from friends and influencers. Jonathan was also previously the founder of Friendster, which was a forerunner to Facebook and had over 100 million members. Listen as Jonathan explains why you don’t need a social media account to engage with thought influencers and famous people, how word-of-mouth advertising and getting investors is easy when you've got something of value, what lessons he learned from founding Friendster, and how easy Nuzzel makes it to curate an email newsletter on your phone while standing in line for coffee! Click here for show notes and transcript. Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect With Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Feb 1, 2018 • 49min
GE Ep 27 [2014]: The Startup Story You Didn’t Hear About: The Billion Dollar Company That Was 4 Days From Going Bankrupt
Hear stories from the gritty frontline of entrepreneurship with Eloqua Co-founder and the CEO of Influitive, Mark Organ. A self-described serial entrepreneur, Influitive is Mark's 7th business. Mark dove into entrepreneurship head first after realizing he couldn't hold down a regular job. His first ventures gave him exposure to everything from bootstrapping a business to generating leads and managing a board of directors. Mark survived the struggles of getting Eloqua off the ground, later seeing it sell for nearly a billion dollars. Click here for show notes. Leave some feedback: Who should I interview next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Jan 31, 2018 • 48min
GE Ep 26 [2014]: How Peter Keller Built A Crossfit E-Commerce Business That Continues To Grow Explosively Today
Grab some kettleballs and climbing ropes and kickoff your entrepreneurial work-out with FringeSport founder Peter Keller. With an obsession for fitness and sports and a background in e-commerce as a VP at Living Direct, Peter launched FringeSport from the cozy confines of his garage. The company designs, manufactures and sells sports equipment catering to the CrossFit market. FringeSport raked in over $1 million in revenue in its second year, with a current projected earnings of $10 million for 2014. Peter also runs "The Mistake" podcast with Peter Shankman and blogs about getting sourcing physical products at ProductSimple.net. Click here for show notes. Leave some feedback: Who should I interview next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Jan 30, 2018 • 31min
GE Ep 25 [2014]: How Adam Wilson, Co-Founder of Orbotix, Plans To Change The World With His Robotics Company
Today we're talking with Sphero Founder and and Chief Software Architect Adam Wilson. Adam grew up with a healthy obsession for robots, but with a software focus. After getting involved with a NASA project working with Internet controlled robotics, Sphero Co-founder Ian Bernstein got in touch and he and Adam got rolling with TechStars to pursue their passion. Sick of huge robotic consoles, Ian and Adam had an epiphany to control robots from your cell phone. Click here for show notes and transcription. Leave some feedback: Who should I interview next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Jan 27, 2018 • 42min
GE Ep 184 [2016]: Jacobo Lumbreras On Why New Hires Cost 30% More Than Their Salary & How Yoi Helps Retain Them Longer
Hey everyone, in today’s episode I share the mic with Jacobo Lumbreras, co-founder of Yoi Corp, a SaaS company that leverages advanced analytics to significantly accelerate an employee’s ramp to productivity. Listen as Jacobo takes us through his unexpected journey of founding Yoi, the importance cultivating authentic relationships, how his connections linked him to Keith Ferrazzi, and why mindset is the most crucial element in business and personal outcomes. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Jan 26, 2018 • 29min
GE Ep 183 [2016]: How Canva Grew From 1K to 10M Users Without Paid Advertising
Hey everyone, in today’s episode I share the mic with Melanie Perkins, co-founder and CEO of Canva, an app that makes design simple for everyone. Listen as Melanie shares how she grew Canva to 10 million users in 3 years with just word of mouth marketing, why being rejected by so many investors was a good thing, how taking up kite surfing (one of the most dangerous sports in the world) allowed Melanie to raise capital for Canva, and how she found the members of her awesome tech team. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Jan 25, 2018 • 28min
GE Ep 24 [2014]: Mailbird CEO Andrea Loubier On ‘Fixing’ Windows E-mail And Winning 7,000 Customers
Today we're talking with Mailbird CEO Andrea Loubier. Known in the email world as the Sparrow for Windows, Mailbird launched in April, 2013 and to date has over 7,000 users. Andrea's background doesn't come from the start-up, or even from the technology world. Instead, she decided she wanted to live in Bali and started Googling for a job, ultimately landing a job as the CEO of Mailbird. Her job perks include gathering in a co-working space with like-minded entrepreneurs on the oceanfront in Bali. Click here for show notes. Leave some feedback: Who should I interview next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Jan 24, 2018 • 28min
GE Ep 23 [2014]: The Bit.ly Factor – A Service That Manages 40,000 Of The World’s Biggest Brands And Has Eclipsed 7 Billion Clicks
Join me as I talk with Bitly.com CEO Mark Josephson. Mark has a 20-year history working with start-ups and new media. He launched his career at an agency with exposure to an eclectic mix of clients before following the skyrocketing growth of new media. Bitly exploded with the rise of Twitter when the business saw a need for shortened links. But Bitly took link shortening leaps and bounds further with tools to help marketers and brands study their customers' online habits in-depth. To date, Bitly shortens 500 million links with up to 7 billion clicks every month. 40,000 of web's most important brands use Bitly to help manage its online presence. Click here for show notes. Leave some feedback: Who should I interview next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu


