

Leveling Up with Eric Siu
Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Episodes
Mentioned books

Mar 8, 2018 • 35min
GE Ep 42 [2014]: How Ridesharing App Sidecar Competes With Uber & Lyft With A Unique Pricing Model
Join us as we talk with Sidecar Co-founder and CEO, Sunil Paul. A serial entrepreneur, Sunil is the Founding Partner of the cleantech venture fund Spring Ventures, an angel Investor in LinkedIn and Co-founder of Brightmail. He helped found Sidecar with an intention to change the world and make owning a car obsolete. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Mar 7, 2018 • 22min
GE Ep 41 [2014]: How A PR Agency Converts 30% Of Their Leads
Join me while I chat with Publicize Founder Conrad Egusa. A serial entrepreneur, Conrad also co-founded Espacio, a co-working space in Medellin, Colombia. He also served as a mentor at The Founder Institute, owns the English speaking news outlet Colombia Reports, and is a former Venture Beat writer. His newest start-up Publicize is looking to disrupt the PR industry. Click here for show notes and transcript. Leave some feedback: Who should I interview next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Mar 2, 2018 • 22min
GE Ep 199 [2017]: How Mixmax Acquired 5,000+ Customers Via Word of Mouth & Has a 20% Growth Rate
Hey everyone, in today’s episode I share the mic with Olof Mathé, CEO and co-founder of Mixmax – which is one of my favorite tools. Listen as Olof discusses what it takes to build a successful remote team at a quickly growing startup, how they acquired their first 5,000 customers through word-of-mouth, and the art of product prioritization. Click here for show notes and transcript. Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect With Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Feb 24, 2018 • 31min
GE Ep 197 [2017]: Hooked Author Nir Eyal On Mastering the Art of Habit-Forming Products
Hey everyone, in today’s episode, I share the mic with Nir Eyal, entrepreneur, educator and author of the best-selling book Hooked: How to Build Habit-Forming Products. Listen as Nir discusses the power of manipulation (and the two types of manipulation), the four essential elements that create a hook to forming a habit, why it's not the best product that wins but rather the product that comes first to mind, and the three pillars necessary for every successful new product. He illustrates his concepts using Facebook, Snapchat and Twitter—key, successful companies who have mastered the art of forming habits. Click here for show notes and transcript. Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect With Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Feb 23, 2018 • 31min
GE Ep 196 [2017]: How Chris Coyier Grew CSS-Tricks to 7M Page Views/Month, 300K Followers and 24K Email Subscribers
Hey everyone, in today’s episode, I share the mic with Chris Coyier, the founder of CSS-Tricks, CodePen and Shop Talk Show. Listen as Chris shares the numbers (revenue, page views and listeners) for all his businesses, the most important thing he’s learned when it comes to building a community, why sponsored posts are the best revenue generators for him, and the difference between failing and giving up too soon. Click here for show notes and transcript. Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect With Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Feb 21, 2018 • 54min
GE Ep 35 [2014]: How A 28 Year Old CEO Parlayed His $20M Company Into A Profitable Franchise Business In A Year
Meet Brenton Hayden, one of the nation's largest landlords who "retired" at 28. Founder and Chairman of Renters Warehouse, Brenton saw a need for a more sophisticated professional landlord service that helps everyday homeowners and real estate investors manage their properties. To date, it's the second largest professional landlord service in the country. Brenton is also an angel investor in software companies and started franchising his Professional Landlord services and has amassed around $20 million form his various ventures. Click here for show notes and transcript. Leave some feedback: Who should I interview next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Feb 20, 2018 • 43min
GE Ep 34 [2014]: How To Grow A SaaS Business In A Ultra Competitive Market
Today we’re talking with Blossom Co-founder and CEO Thomas Schranz. With an unfinished computer science degree under his belt, Thomas started building web applications and high-traffic Facebook apps for the European market. Thomas saw a need for a better software project management platform and launched Blossom, attracting clients like Twitter and Doodle in the span of about 3 years. To date, Blossom serves 346 clients with no signs of slowing down. Click here for show notes and transcript. Leave some feedback: Who should I interview next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Feb 18, 2018 • 25min
GE Ep 195 [2017]: How Crew President Michael Sacca Grew A Startup By Leveraging His Podcast
Hey everyone, in today’s episode, I share the mic with Michael Sacca. Michael is the president of Crew, a website that connects people with writers or designers for hire. Listen as Michael delves into the reasons why relationships are key to building your startup, how starting a podcast (Rocketship.fm) helped him successfully grow his new business, how he grew Unsplash by 30% MoM, and the challenges of building a marketplace. Click here for show notes and transcript. Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect With Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Feb 16, 2018 • 28min
GE Ep 193 [2017]: How TEDTalk Speaker Shivani Siroya Built Financial App Tala That Has Dispersed $50M+ in Emerging Markets to 1M+ Global Customers
Hey everyone, in today’s episode, I share the mic with Shivani Siroya, CEO and founder of Tala, a mobile app that is revolutionizing the way that people access financial services. Shivani is also a TED speaker where she’s discussed the smart loans that people can take without having any credit history. Listen as Shivani walks us through how Tala analyzes desirable customers from the info on their mobile device in less than 2 minutes, why they've dispersed funds to 1 million global customers but not in the U.S., and the pros and cons of building an internationally remote team. Click here for show notes and transcript. Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect With Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Feb 11, 2018 • 28min
GE Ep 191 [2017]: How RD Station Continues to Double Its Growth Rate Each Year (After Raising $19M)
Hey everyone, in today's episode, I share the mic with André Siqueira, co-founder of RD Station, a digital marketing software company based in Brazil. Listen as André discusses how they were able to secure significant investments (the largest amount in Latin America) despite the political state of Brazil, their struggle with customer retention and their bold decision to do event marketing—something that is not very common in Brazil—and the fact that their biggest competitors in Brazil are businesses who don’t understand inbound marketing. Click here for show notes and transcript. Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect With Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu


