

Leveling Up with Eric Siu
Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Episodes
Mentioned books

Sep 2, 2019 • 38min
How TravelBank CEO Duke Chung Started His First Business in His Dorm Room and Sold It to Microsoft
Hey everyone! Today’s show features Duke Chung, Founder and CEO of TravelBank, a fast and flexible travel and expense management tool for your business. Tune in to hear how TravelBank’s transactional model has allowed them to scale to 15,000 companies and 100,000 users in 2.5 years, how founders can start a thoughtful business that tackles big problems and how Duke started his company in his dorm room, which was later acquired by Microsoft. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here
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Sep 1, 2019 • 32min
GE Ep 190: How Miss Nevada Lisa Song Built a $2M/Year Alcohol-Infused Cupcake Empire
Hey everyone, in today’s episode I share the mic with Lisa Song Sutton, founder of Sin City Cupcakes, 5x entrepreneur, real estate investor, writer at Forbes, TV host, and Miss Nevada 2014. Listen as Lisa shares how the right partner collaboration (and being Las Vegas’ only alcohol-infused cupcake truck!) led to their first 1,000 customers, how her business got press coverage by Fox News just 4 months into operation, the importance of being responsive to your inbounds, and all the other successful entrepreneurial projects she is working on (like being an investor in the world's first light-emitting plant!). Click here for show notes and transcript. Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect With Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Aug 31, 2019 • 34min
GE Ep 131: The Structure Babak Azad Used To Help Beachbody Grow To 10M Customers & $1B+ In Revenues
Hi everyone, today's interview is with Babak Azad, Former SVP of Customer Acquisition at Beachbody, who joined Beachbody in 2007 when they were a $100M company and since then managed over $500M in media and acquired more than 10 million customers. In today's interview we talk about the importance of smart analysis for any business, the framework he used to grow Beachbody, and how to become a better marketer without having to get an MBA. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Aug 29, 2019 • 11min
How to Build Your Personal Brand in 2020
Are you ready to grow your personal brand but you're not sure how or where to start? Tune in to hear Eric Siu share his advice on how you can build your brand like Gary Vaynerchuk, think bigger like Neil Patel and develop self-awareness coming from his own experience. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Aug 27, 2019 • 11min
The Best Google Search Tricks for 2020
Have you updated your Google ranking strategies to prepare you for what 2020? Tune in to hear Eric Siu share some of his best Google search tips and tricks plus the tools to use that could be the difference between you showing up on page 1 or page 2 next year. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Aug 25, 2019 • 41min
GE Ep 113 [2015]: How Edgar Grew to $150K MRR in 13 Months Without a Freemium Model
Hey everyone, today we're talking with Laura Roeder, a social media strategist, speaker, and an entrepreneur who's been named one of the top 100 under 30 multiple times. Laura is the CEO of Edgar, a social media scheduling and marketing automation app that I love. We talk about the hole in the market that Edgar fills, how they achieved super-fast growth, and a social media strategy that helped one of Edgar's clients grow from 700 to 20,000 Twitter followers in six months. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Aug 24, 2019 • 23min
Damian Bradfield Partnered with Moby in a Genius Marketing Move that Gained WeTransfer 200K Users
Hey everyone, on today's show I had the opportunity to pick the brain of Damian Bradfield, President and CMO of WeTransfer, the world’s largest file-sharing service. Tune in to hear Damian share how they managed to build a business through organic growth and acquire 200K users from word-of-mouth, why partnering with artists like Moby and 21 Pilots is a genius marketing move (and why WeTransfer donates a percentage of ad revenue to the arts), and how user design and experience is key to their success. Click here for show notes and transcript. Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter
or in the comments below. Did you enjoy this episode? If so, leave a short review here
Subscribe to Growth Everywhere on iTunes
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Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter

Aug 22, 2019 • 9min
How to Get a 6 Figure Marketing Job
Do you want a raise? How does 6 figures sound? Tune in to hear Eric Siu share his favorite career advice to help you prepare for a senior-level marketing job. This includes being able to contribute out-of-the-box strategies plus knowing how to execute them. Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Aug 21, 2019 • 8min
How to Get a 5 Figure Marketing Job
Fresh out of college and about to start your marketing career path? Thinking about switching your career path to digital marketing? Tune in to hear Eric Siu share how you how to get a 5-figure marketing job straight out the gate! Click here to watch the full YouTube video Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Aug 18, 2019 • 30min
GE Ep 160 [2016]: How Drip Club Used Influencer Marketing to Get 250,000 Instagram Followers and Grow the Business 1,000% in One Year
Hey everyone, today we have a very special show featuring three of my friends from high school: Andrew Tsai, Jonathan Hong, and Mike Zhang, co-founders of The Drip Club, a trusted online e-liquid and vape shop. Andrew is the VP of Sales, Mike is the CEO and Jonathan is the VP of Products. On today's show we'll be talking about how The Drip Club began as an online subscription service, similar to BirchBox, and evolved into a consumer products company, what they did to get to a quarter million Instagram followers without paid advertising (which they can't do), and how they scaled the effectiveness of working as a team with a divide-and-conquer strategy. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu


