Hey everyone, on today's show I had the opportunity to pick the brain of Damian Bradfield, President and CMO of WeTransfer, the world’s largest file-sharing service.
Tune in to hear Damian share how they managed to build a business through organic growth and acquire 200K users from word-of-mouth, why partnering with artists like Moby and 21 Pilots is a genius marketing move (and why WeTransfer donates a percentage of ad revenue to the arts), and how user design and experience is key to their success.
Click here for show notes and transcript.
Leave Some Feedback:
- What should I talk about next? Who should I interview? Please let me know on Twitter
- or in the comments below.
- Did you enjoy this episode? If so, leave a short review here
- Subscribe to Growth Everywhere on iTunes
- Get the non-iTunes RSS Feed
Connect with Eric Siu: