Leveling Up with Eric Siu

In this episode, Eric explains why he put 50% of his business' cash sheet into bitcoin. This may seem like a bold move, but as he explains here, there are some great arguments for bitcoin's utility and safety, and plenty of successful people who are doing the same. This is not financial advice per se, but definitely worth thinking about in the current uncertainty of the US and the world. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:24] The current political and economic climate and why this influenced Eric's strategy.  [01:20] What might happen in the coming months with different commodities. [02:01] The case for bitcoin — the strongest cryptocurrency. [02:30] Looking back at the highs and lows of bitcoin over the last decade.  [03:35] A few of the high profile backers of bitcoin currently. [04:03] Practicality and utility; the argument for bitcoin's strengths. [04:57] Some food for thought around cryptocurrency and bitcoin.    Resources From The Interview:     Leveling Up   Michael Saylor Square Jack Dorsey Chase PayPal CitiBank Blackrock    Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Eric Siu on Twitter    

In this episode, Eric shares findings from Hootsuite’s annual report that talks about which social media platform investors are most excited about. You’ll learn which platforms rank the most highly for growing audiences organically, reaching business goals, and more. Eric also compares his use of these platforms to the findings in the report. Tune in today! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] An introduction to Hootsuite’s social media trends report. [01:09] Which platforms investors are most excited about. [01:40] How Eric’s usage of the different platforms compares to the findings. [03:19] Using WhatsApp groups for marketing. [04:09] Eric ranks the platforms in terms of the amount he markets organically on them. [05:16] Rankings for social platforms that are effective for reaching business goals. [05:30] How Eric’s usage of the different platforms compares to the findings. Resources From The Interview:   Hootsuite   Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Eric Siu on Twitter    

We are returning to the story of MrBeast and his YouTube success for this episode and today we unpack a lesson about the role of trust in getting conversions on your offer. It is not always about how good your offer is, in most cases, as with the example of MrBeast giveaways, trust needs to be established before someone will commit. Listen in to hear how you can apply this to your business. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] MrBeast's sizable following and outlandish video content! [01:01] How trust can disarm defense mechanisms in people. [02:55] Taking a lesson from Gary V and boxing strategy! [03:10] Making sure of your offer, and how you package it.  [03:42] Getting more customers and conversions through trust.   Resources From The Interview:     Leveling Up   MrBeast Gary V   Jab, Jab, Jab, Right Hook      Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Eric Siu on Twitter    

For this episode of Leveling Up Daily, we look at how MrBeast took a leaf out of Jeff Bezos' book and got himself to 46 million YouTube subscribers! Lessons here include the power of delaying and allowing growth to compound, and we see with this example how patience can pay off in a big way. MrBeast's audience and revenue growth is truly inspiring, so make sure to tune in to hear it all. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] Who is MrBeast and what does he do on his YouTube channel? [01:20] Demonetization of MrBeast's channel and what this means for his revenue. [01:40] Looking at the lead that MrBeast took from Jeff Bezos and Amazon. [02:26] The power of reinvesting for growth — how Amazon grew to their current size! [04:00] MrBeast's reinvestment strategy with his content channels.  [05:10] Delaying and compounding — avoiding taxation on profits. [05:52] Taking care of yourself first and then aiming for massive growth.   Resources From The Interview:     Leveling Up   MrBeast Jeff Bezos Whole Foods  PillPack Zappos Twitch Blue Origin  Patriots Bill Belichick  Warren Buffett    Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Eric Siu on Twitter    

Today we are going to talk about how Spotify is heating up deep podcasting Wars with its $575 million spending spree.

Messaging and marketing have a key role to play in the divided political situation in America. In this episode, we explore how Trump uses messaging to spread polarizing opinions, and how news and social media entities are the channels through which these tensions play out. Tune in for all this as well as to learn the importance of being aware of biases in the media we consume. TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:38] Why America is still very divided based on vote counts. [01:44] BLM vs MAGA and how Trump’s great messaging won him the last elections. [02:49] COVID and examples of Trump’s messaging that polarizes people. [03:55] Competing messages between media organizations and Trump. [04:17] How powerful social media is for spreading polarizing messaging. [05:05] Curating the information we receive and being aware of its influence.   Resources From The Interview:   Naval Ravikant on Twitter   Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Eric Siu on Twitter    

In aid of the release of his new book, Leveling Up!, Eric has laid out the goal of appearing on one hundred podcasts in the next 12 weeks! Today we get to hear why podcasts are a great way to promote something like a book, how Eric is going about sourcing shows to approach, and the thought and planning that goes into presenting to different audiences. Tune in to hear how you can utilize these great resources for marketing yourself! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:56] Eric's goals right now with the book and the 12 week period he has laid out. [01:11] Why podcasts? Natural affinity to hosts and guests and huge audiences.  [02:09] Eric's method for finding marketing podcasts to appear on using Chartable. [03:12] Topics to discuss on podcasts; finding enough content to keep it interesting. [04:14] Leveling up within your own business, and then beyond! [04:46] Using Mixmax to evaluate what is working and what is not.  [05:19] Getting placed on big podcasts and staying clear on your goals.   Resources From The Interview:   Oprah Today Show Chartable Anthony Pompliano  Mixmax   Leave Some Feedback:   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Eric Siu on Twitter

In this episode of the daily Leveling Up podcast, Eric talks about the outreach he is doing to market his new book, Leveling Up! You will get to hear about why he thinks that influencer marketing is where it is at currently, and how he is going about these strategies. So to catch all the good stuff about value for money, sourcing influencers and more, join us today! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] Why Eric is aspiring to influencer marketing! [01:45] How Eric has been finding gamers using Twitter and email.  [02:26] The messaging used to connect and collaborate with influencers. [02:57] The costs involved in this kind of marketing. [03:43] The value that you can get for your money in the influencer space. [04:03] Testing different influences and finding the best route before going all-in. [04:54] How to support Eric and his new book!   Resources From The Interview:   Followerwonk Mixmax Mail Merge Ninja   Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Eric Siu on Twitter    

Today we are going to talk about how Amazon is continuing to dominate the world and how they're getting into pharma and continuing to eat everyone's lunch.